For three decades, WiseTech Global has been quietly powering the movement of goods around the world, but the biggest transformation in the company’s history may still be ahead. In this episode of Supply Chain Now, Scott W. Luton and Wiley Jones are joined by Zubin Appoo, Chief Executive Officer at WiseTech Global, Australia’s largest ASX-listed technology firm and the world’s leading logistics, supply chain, and global trade technology company. Together, they explore what it truly means to build digital infrastructure for the global supply chain, from customs brokerage and freight forwarding to the full end-to-end trade lifecycle following WiseTech’s landmark acquisition of e2open. Zubin draws on nearly 25 years of experience, including 15 foundational years at WiseTech and seven years leading social purpose businesses, to make the case for being AI-first rather than AI-assisted. He also unpacks how decades of proprietary data, combined with large language models, are enabling WiseTech to solve problems that were previously out of reach, faster and more powerfully than ever before. Zubin also shares the leadership philosophy that has guided him across every role: reward success, reward failure, punish inaction. It’s a mindset built for an era where the pace of change demands bold experimentation,…

Today on Supply Chain Now, we explore how supply chain leaders are balancing powerful new technologies with the human expertise required to make them work. Featuring insights from Jimmy Sebastian on FourKites’ AI platform Loft, and what it means for real-world operations. Welcome to The Buzz, powered by EasyPost! Hosts Scott Luton and Rick McDonald unpack the growing convergence of AI automation and workforce strategy across the supply chain landscape. From faster workflow deployment and operational agility to the evolving labor pipeline and the surge in returns fraud, this conversation highlights why success today depends on both smarter tools and stronger people strategies. The discussion emphasizes that digital transformation isn’t replacing humans, it’s redefining how organizations empower them. What you’ll learn by tuning in: How AI workflow platforms are accelerating implementation and operational responsiveness Why human capability building is just as critical as technology investment What Gen Z’s rising interest in skilled trades means for future workforce planning The increasing business impact of fraudulent returns and how technology can help combat it Practical ways leaders can align automation with talent strategy to build resilience If you’re a supply chain, operations, or technology leader trying to scale automation without losing the…