Check out a special marketing edition of The Buzz, featuring hosts Mary Kate Love, Amanda Luton, and Katherine Hintz of the Supply Chain Now team! Tune in and learn more about the impact of marketing in the supply chain industry. Listen in as Mary Kate, Amanda, and Katherine discuss various topics including the challenges faced by Starbucks, the surge in sports sponsorship revenue in 2023, and the dark side of fast fashion. They also shared their favorite newsletters, podcasts, and documentaries that provide insights into AI, marketing, and ethical consumption.

In today’s dynamic consumer landscape, it is essential for businesses to continually adapt and stay ahead of the curve to meet evolving customer demands. In this episode of Supply Chain Now, sponsored by Microsoft, we welcome back Jennifer McKeehan – an industry leader spearheading groundbreaking innovation in retail supply chain transformation. With her extensive experience at Peloton and The Home Depot, McKeehan now serves as Senior Vice President of End-to-End Delivery at Walmart, a role where she’s instrumental in shaping the future of retail. Shining a spotlight on the company’s extensive network of 4,600 US outlets, with 90% of the US population living within 10 miles of a Walmart store, McKeehan discusses several key supply chain initiatives helping to keep the organization at the forefront of the national retail market. From recently completing it’s 30,000th drone delivery to investing billions of dollars in automation to boost both the customer and employee experience, McKeehan highlights exactly how the company is pursuing mass transformation to order to help customers shop when they want, where they want and how they want. Tune in as McKeehan shares her own experience and advice on breaking into the senior leadership ranks of a global company, as…