On this episode of The Buzz, Scott Luton is joined by special co-host Dr. Muddassir Ahmed and special guest Anthony Reeves, Vice President of Global Brand & Creative at Kohler and author of Eat the Donkey: Why Great Companies Embrace Discomfort. Together, they explore the realities of AI adoption, decision-making optimization, innovation, leadership, and what separates organizations that thrive from those that struggle to keep pace. As supply chains continue to evolve in the age of AI, organizations face critical decisions about technology adoption, data quality, change management, and leadership. Scott, Muddassir, and Anthony examine why many AI initiatives fail, what companies can learn from both successes and setbacks, and why strong decision-making remains one of the most valuable competitive advantages. The conversation also explores the growing importance of human connection, brand differentiation, organizational culture, and the willingness to embrace discomfort in pursuit of long-term growth. Drawing on experiences from Amazon, Kohler, Starbucks, and other global brands, Anthony shares powerful lessons on innovation, leadership, and staying true to what makes an organization unique. Key Takeaways AI success depends as much on adoption, change management, and leadership as it does on technology. High-quality, contextualized data remains the foundation for effective AI…

Supply chain technology is evolving rapidly, but cargo criminals are moving even faster. In this episode of Supply Chain Now, Scott W. Luton and Scott DeGroot are joined by Krenar Komoni (Founder & CEO of Tive) and Fernando Boom (Director of Transportation at Venture Metals +) to break down the massive shift from physical yard thefts to sophisticated, identity-based freight fraud. Fernando shares a thrilling firsthand account of how a family road trip turned into a real-time recovery mission for a hijacked $240,000 shipment of copper. While the driver successfully bypassed the physical bolt seals, covert tracking technology thwarted the heist and led to a first-degree felony arrest. Krenar pairs this narrative with over a decade of visibility expertise, unpacking how modern criminals leverage AI, chameleon carriers, fraudulent MC numbers, and double brokering to vanish with high-value freight. Moving past a reactive postmortem claims model, the panel outlines a definitive blueprint for proactive, layered defense. They explore how real-time telemetry, including route deviation alerts and light sensors, empowers logistics teams to stop fraud mid-transit. Scott DeGroot concludes by highlighting the critical enterprise costs of cargo loss, challenging shippers to audit their networks, tighten dock-level verifications, and eliminate the weak links…