Think you’ve got visibility? Think again. Every year, an estimated 8 billion packages in the U.S. move “blind” — in transit, but not being tracked accurately or in real time. No alerts. No updates. Just guesswork. Before you know it, customers are upset, WISMO tickets are out of control — and your revenue is circling the drain. In this no-fluff session, we’ll uncover four critical visibility fails that quietly wreck shipping performance and erode customer trust during peak. And more importantly, we’ll show you exactly how to fix them fast using tools you already have.   You’ll walk away knowing how to: Detect and fix phantom shipments stuck in pre-transit limbo Set up real-time exception alerts before customers start complaining Eliminate tracking silos with one source of truth across carriers Use webhook-powered automation to reduce WISMO tickets and protect your margins

Join us for a special LIVE conversation that will offer proven best practices, expertise and perspective for marketing teams, especially those that serve the greater supply chain industry. Supply Chain Now CEO Scott W. Luton will co-host the session, along with industry dynamo Adam Robinson, CEO of The Robinson Agency. We’ll also have a couple of extraordinary business leaders that will share parts of their professional journey, as well as critical insights from countless marketing campaigns: Elaine Benfield and Gale Daikoku. As you prepare for a successful close to 2024 and are getting ready for an even bigger 2025, join the conversation and bring your perspective as well!