Supply chain leaders have more data than ever, spread across procurement, planning, logistics, and finance. Much of that data is also exchanged with a wide network of suppliers, carriers, and partners, where even a wrong number can create real commercial risk. Yet many AI initiatives still struggle to show a provable return because the tools are only as good as the fragmented data beneath them. Adding an AI tool is easy. Changing how a business uses and trusts its data is harder, and that is where the real value sits. Hosted by Scott Luton and Kim Reuter of Supply Chain Now, this session features Amra Dorjbayar of Actian and Jan Fransoo of Tilburg University. Together, they will separate what genuinely moves the needle from what merely sounds good, drawing on real-world deployments. The conversation includes a customer rollout used every week for months: data usage nearly doubled once it became easier to access, while automation eliminated several days of manual work for finance each month and gave analysts more time to focus on insights. The session also offers an honest look at what it takes to build trust in data and deliver measurable ROI. What You Will Learn: • How…

The future of logistics is here, and it’s powered by AI. Join us as Supply Chain Now hosts Scott Luton and Tevon Taylor welcome Phillip Lechter, VP of Growth at CXT Software, and discover how cutting-edge AI technology can transform your supply chain and give you a competitive edge. Don’t miss this opportunity to stay ahead of the competition by learning how AI can outsmart your rivals, maximize efficiency with practical logistics optimization strategies, and improve customer satisfaction by delivering exceptional customer experiences. Register now and gain the insights you need to thrive in the digital age of logistics.