Will Haraway 

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…

Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, no worries! Check them all out here: On Monday, we welcomed Dan Reeve with Esker to the show to talk about how organizations can leverage AI effectively to win in uncertain times. Supply Chain Now · “Leveraging AI Effectively to Win in Uncertain Times: Dan Reeve with Esker”   We continued our Today in Manufacturing series on Tuesday, and welcomed Rebecca Bowman with The Clorox Company to Supply Chain Now, along with special co-hosts Jason Moss with Georgia Manufacturing Alliance and Laura Madajewsli with HLB Gross Collins.   Supply Chain Now · “Today in Manufacturing: Rebecca Bowman with The Clorox Company”   On Wednesday we published our popular Supply Chain Buzz, with Scott and Greg sharing and discussing the latest news and events in Supply Chain and beyond.   Supply Chain Now · “Pharma Supply Chain, Reshoring, & TP: The Supply Chain Buzz for May 18th”   Thursday we welcomed back Latia Thomas via livestream as she shared what the future of supply chain has in store. A bright future indeed!   Supply Chain Now · “Latia Thomas: Leading the Charge into the…