In this episode of Supply Chain Now, host Scott Luton sits down with two industry leaders shaping the future of reverse logistics and circular supply chains. Joining the conversation are Sean Cleland, Vice President of Mobility and Asset Recovery at B-Stock, and Rich Bulger, Founder and Chief Circularity Officer at All Things Circular. Sean shares how B-Stock has pioneered the secondary market for retailers and brands, using data and AI to transform returns from a tactical afterthought into a strategic advantage. He explores how mobile technology sets the pace for the broader supply chain, why retailers like Best Buy are rethinking refurbished and resale programs, and how companies are shifting toward proactive planning and insourcing to better manage reverse flows. Rich reflects on his journey from building billion-dollar trade-in programs at Verizon and Cisco to launching All Things Circular, a platform dedicated to education, collaboration, and innovation in reverse logistics. He highlights the evolution of returns as a revenue driver, the urgent need for new training and curricula, and the importance of circular thinking in addressing a $1.6 trillion challenge. Together, Sean and Rich offer a candid look at where reverse logistics is headed, the role of AI in predicting…

Most retailers don’t have a return policy problem. They have an incentive problem. In this episode of Supply Chain Now, Scott W. Luton is joined by David Sobie, Co-Founder and CEO of Happy Returns, for a deep dive into the returns crisis and reverse logistics. David brings over a decade of real-world experience helping major retail brands turn post-purchase friction into customer loyalty. He shares critical data from their latest report with the NRF, exposing a staggering rise in retail fraud, the undeniable psychology of the in-person return, and why over 70% of merchants are moving away from free returns to save “dead stock” from rotting off store shelves.   This episode is hosted by Scott W. Luton. Produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show: Connect with David Sobie Learn more about Happy Returns Learn more about Supply Chain Now Learn more about our hosts Want more Supply Chain Now? We know you can’t get enough Supply Chain Now! Don’t miss a single episode, livestream, or webinar: Watch and listen to more Supply Chain Now episodes here Subscribe to Supply Chain…