Supply Chain Now
Episode 1272

In fast fashion, brands churn out new designs on a weekly, if not daily basis. There's no way to really sustainably do any of this. And further, what does rapid production mean for our society and the world? What's the impact on humanity and what are the environmental costs?

-Katherine Hintz

Episode Summary

Check out a special marketing edition of The Buzz, featuring hosts Mary Kate Love, Amanda Luton, and Katherine Hintz of the Supply Chain Now team! Tune in and learn more about the impact of marketing in the supply chain industry.

Listen in as Mary Kate, Amanda, and Katherine discuss various topics including the challenges faced by Starbucks, the surge in sports sponsorship revenue in 2023, and the dark side of fast fashion. They also shared their favorite newsletters, podcasts, and documentaries that provide insights into AI, marketing, and ethical consumption.

Episode Transcript

Intro/Outro (00:03):

Welcome to Supply Chain. Now the voice of Global Supply Chain Supply chain now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices, and today’s critical issues, the challenges and opportunities. Stay tuned to hear from Those Making Global Business Happen right here on supply chain now.

May Kate Love (00:31):

Hello everyone. Happy Monday. We are so excited about this. This might look a little bit different than the Buzz Show that you’re previously used to, but we promise this will be super fun because today is going to be our marketing edition of The Buzz. So my name is Mary Kate Love. I’ve joined the show a few times. I work here at Supply Chain now in marketing, and I’m joined by my two colleagues, Amanda and Catherine. Amanda, you want to introduce yourself?

Amanda Luton (00:59):

Sure. Hi everybody. I’m Amanda Luten, the VP of Production at Supply Chain now. So I’m on every buzz, but I’m just always behind the scenes with Catherine, making sure everything works. So it’s fun to be on the other side of the camera today, so I’m super excited.

May Kate Love (01:14):

Exactly right. We kind of know because we have two producers on screen between Amanda and Catherine, almost nothing can go wrong, right? Knock on wood. Knock

Amanda Luton (01:22):

On wood.

May Kate Love (01:24):

Yeah. And Catherine, do you want to introduce yourself?

Katherine Hintz (01:27):

Yeah, absolutely. Hi everybody. I’m Catherine Hints. I’m the creative manager and producer here at Supply Chain now, so it’s very fun to be on the other side of the camera. I sit in on probably 99% of all of the content that we produce from podcast to live streams to webinars. So now I get a little bit of taste of my own medicine, I guess.

May Kate Love (01:48):

Exactly right. Exactly right. And we’re kind of creating this a little bit of a different format, so we love feedback and comments, but what we’ll follow today is we’ll do our traditional news section. So we all scoured the internet, we all subscribed to a million things. So we picked some really awesome articles that we want to talk to you about. And then we’re going to do a new segment called our recommendations. So this is really like what are we listening to, what are we watching, what are we subscribing to? This helps you with those water cooler conversations or if you’re like us, those slack conversations if you work remotely, we’ll test out that segment and we’ll share the latest and greatest there. But before we get started, Amanda, can you tell everyone how to listen, watch and subscribe to us?

Amanda Luton (02:33):

Yes. Go to supply chain You can subscribe on all your favorite podcast platforms on YouTube. Pretty much anywhere on the internet you find content, you can probably find us too.

May Kate Love (02:44):

Exactly right. You can escape us here at Supply chain now, that’s for sure. Okay, a few quick announcements. We have some fun ones starting off with supply chain GAILs. This is a group we previously talked about here at Supply Chain Now, and we thought with three women co-hosts today, we’d love to highlight supply chain. GAILs, you should follow them. Their handle is at supply chain. GAILs on Instagram, LinkedIn, and TikTok. I’m personally a fan of seeing them on TikTok because we don’t see a lot of supply chain content on TikTok. So super exciting there. And then US Bank Freight Payment Index is our next announcement. So if you miss last Thursday’s live stream, highlighting the analysis of the 2024 Q1 US Bank freight payment index. Geez, say that three times now. You missed one of the best live sessions. So it was a really great session this quarter. It featured Bobby Holland as usual, the architect of the Freight Payment index and guest Tevin Taylor, SVP with Pegasus Logistics Group. You can check out that live stream on demand and the podcast replay will actually be publishing next week, and you can download the index for Kind of switching gears a little bit, Amanda’s got good news.

Amanda Luton (03:56):

So these Cuties, I know them. They’re the board of directors of supply chain now. No, just kidding. They should be. They could be. Yeah, it might as well be. But Scott shared his weekly good news post on Friday. He posted to LinkedIn every Friday, but this week it really focused on surrounding yourself with good people and how powerful the human element could be in our lives during good times and bad. This picture, actually, just for a little bit of background, this was the first time I had gone on a girls’ weekend after all three of the kids had been born. So Scott had the kids all weekend and he had soccer practice and all the lessons and all the meals and you name it, he had to do it. And so this was the picture he sent me on Sunday on my way home. And I cannot tell you guys the biggest hugs of my life that I got when I home. That’s so sweet spot. But surrounding yourself with good people that support you and that are there for you during good times and bad is really the focus of his good news post this week. And the other good thing about the good news post is we’re introducing some of our new co-hosts building a really great roster of supply chain now, and he’s introducing a couple of ’em this week. So follow him on LinkedIn or Twitter, check out his posts and we’ll also link it in the show notes.

May Kate Love (05:09):

And before we get to what that said with Catherine, number one, good news is one of my favorite things to read on the internet, right? Yes. It’s literally good news. It’s straight from Scott, it’s editorial. There’s always a great story, a quote in there, but we forgot to say that Scott is at Gartner Supply Chain Symposium this week in Florida, isn’t it Orlando?

Amanda Luton (05:28):

Orlando, yeah,

May Kate Love (05:29):

Orlando, Florida. I was there last year. I know a lot of people in the industry. This is a really big week. So if you’re down there, say hi to Scott. He’s representing the team down there too. So I see Scott jumped in on the comments. Oh,

Amanda Luton (05:41):


May Kate Love (05:42):

Remind me to say that too. Catherine, how about with that said?

Katherine Hintz (05:46):

Yeah, so we had a new edition of what that said, published over the weekend. It is our almost weekly LinkedIn newsletter powered by supply chain now. And we touched on a bunch of news stories, a few of our recent episodes, and then some upcoming events that we’re looking forward to. So you can find us with that said newsletter on our LinkedIn page. All you have to do is click to the company page and you’ll see a newsletter button. You can find it and subscribe there. It is really a great rundown of our week, the Business Worlds week and what’s going on in the industry itself. So it’s a really great place to check out everything that’s going on.

May Kate Love (06:21):

Yeah, like we said, so many different news articles coming at your way. We have a lot of different ways to consume our content, those being two examples, two different examples, which is the perfect way to our next section, which is our marketing news. So like we said, we view the three of us here. We probably between us guys, how many podcasts, newsletters, emails do you think we read in a week? It’s probably, that’s not even mentioning all the TikTok we consume or

Amanda Luton (06:50):

Consumers. No. Millions. Yeah.

May Kate Love (06:53):

We think we’re expert consumers specifically on marketing content. So we have three, I think, really different stories to share. And we’re going to be starting off with Amanda who pulled an article from probably one of our favorite subscriptions, which is the Morning Brew. And it’s kind of going through something that I think we all are consumers of, which is Starbucks, right?

Amanda Luton (07:13):

Currently in our house, right? Yes. Yeah. So what Mary Kate said, this is from the Morning Brew. I think this article was also featured in this week’s with that said also, so if you want more information, go check it out there too. But according to this article in Morning Brew, Starbucks is hitting some challenging times. I thought the Luten household was easily keeping them in the black, but evidently not. Sales are declining in the US and in China and leadership is pointing to a variety of different causes from inflation to impatient customers to bad weather. So their name and everything that they can. But Starbucks leadership is rolling out a recovery plan dubbed the triple shot reinvention with two pumps. So it includes, I love that they’re even creative internally with their solutions, but it’s a new pilot program that’s planning on serving customers from 5:00 PM to 5:00 AM which is, I don’t know, many Starbucks that are open 24 hours if there are any that are open 24 hours currently.


And they’re offering a lot of in-app promotions and upgrades to cut down on wait times. So we will be including the links to all of these articles in the show notes since I don’t know if you guys know, but me and Catherine are usually the ones adding all the links to the comments and we’re already multitasking of it today. So we’ll add that if you don’t mind. But what I think is interesting about the story is before I even got to the section about reading about the recovery plan, my first thought went to customer loyalty programs. It went to the app. Inflation is obviously hitting people hard, is really hitting families hard. And actually this article, there’s also another article on YouTube or a video on YouTube that mentions inflation at Starbucks and at McDonald’s. And both locations really hit home for us because when inflation hits families, mom and dad can feel it, they understand it, but kids don’t get it.


They don’t know why. They don’t get to go through the drive through after sports practice or whatever. And in our case, kids don’t understand why they’re $7 iced coffees with sweet cream foam and extra pumps of vanilla coffees. It’s unbelievable. But why? They’re a little bit more painful to order these days, but I’ve become more reliant on apps and notifications to get a buy one, get one on Thursday afternoons at Starbucks or a $25 coupon at Kroger you shop or if you get their gas or whatever. I’m relying more and more on apps, notifications, customer loyalty programs. So I can’t imagine that it wouldn’t be worth their while to kind of double down on these right now and make sure that they’re making their customers more loyal. Mary Kate, Catherine put, do you y’all think

May Kate Love (09:50):

I’m nodding along here because I’m also using more and more apps and I used to be someone that’s like, gosh, I don’t want another app on my phone. But now there’s incentives with download this app, you get 15% off it. That kind of stuff does go a long way. And like you said with Starbucks, I feel like it’s the big joke everyone says Millennials, if you just didn’t get Starbucks, you would own a house. And we’re not here to discuss how that’s wrong, but I do feel like incentives to make me feel less guilty for spending that money that continues to increase for me would continue to make me a loyal customer, like you said, Amanda.

Amanda Luton (10:28):

Absolutely. Yeah, I totally agree.

Katherine Hintz (10:30):

I completely agree with that. I mean, I got just a plain drip coffee over the weekend, no cold foam, no specialty syrups, and it was almost $6. And I can’t believe that just what used to be something that was totally palatable to do a couple times a week to be like, oh, I’ll just grab my coffee while I’m walking my dog. We can’t really do it without more incentivization. So I find myself using the app all the time, and especially with Starbucks, between the happy hour deals and the little stars you can collect, I even find myself paying just through reloading gift cards within the app because you get double stars. Double stars. Yes. I did the same thing.

May Kate Love (11:10):

Well, and how about the gift cards? Just on that note alone, they’re so easy to send. I’ve sent friends who are going through a hard time just like, Hey, coffee on us this morning. That’s so easy. All done through the app too. That makes it incredibly easy as a customer.

Katherine Hintz (11:25):

But Starbucks has been doing this for a while now. Do you remember back, I mean this was years ago, Starbucks, you used to be able to go into the store and get these cards and you would get a free iTunes song download. Oh my gosh.

May Kate Love (11:38):

Even remember that.

Katherine Hintz (11:39):

Oh my gosh is, I mean when there used to be free songs of the week on iTunes and everything was like 99 cents. So I’d be like Starbucks has been on top of incentivizing their customers for a long time.

Amanda Luton (11:51):

That’s very true. This is nothing to them. Their apps has been pretty comprehensive for a long time, but I know that the buy one get one is such a deal for us that makes my coffee order like $15 instead of 21 with my two girls. That’s very true. I think it’s making super loyal customers out of a lot of people. And if Mary Kate like you, I used to not want store apps. I was not interested. Amazon might’ve been the only one I have. Now, if I shop there on a regular basis, I probably have their app because a lot of places are only offering discounts through their app now, and I’m not going to miss the deal. No,

May Kate Love (12:31):

I’m never going to miss a deal, but especially not now. When we were just, some of my friends and I were talking about, it’s like everything feels like it’s a hundred dollars now every new item of clothing. And I think the deals are more and more important as people become a little bit tighter on their spendings. It’s just what brands need to do. And I think it kind of segues to our next story, actually the one that I chose a little bit because my next story talks a little bit about how brands are getting even more creative with some of the deals that they’re doing and how they’re reaching their customers. So I’m going to be talking about what I think is a really cool story that brings in a few things is this sports sponsorship revenue surged in 2023 and Coca-Cola led the way. This is also from Marketing Brew, which is a subset of the Morning Brew. Another one of my favorite subscriptions. I guess this is a little bit of a free commercial for them too,




A few things to call out in that article that I’d be curious to see your thoughts on is team sponsorship revenue for major US men’s professional leagues increased by over 17% with women’s leagues seeing a notable 35% increase. Coca-Cola is leading the way. So Coca-Cola dominated sports sponsorships in 2023, securing 938 deals with global sports properties. Merely double that of its closest competitor Pepsi obviously. So the other traditional brands that we always see in sports still are very much key players. Adidas, Nike, Puma, even automakers, we see a lot, right? Toyota, Ford, beer brands, seltzers. I think we all see those typically. But what’s interesting too is that there’s going to be more and more influencer type deals. So this article says Coca-Cola is also the leader in the influencer deals and partnerships with musicians, celebrities in totaling 41 for the year, which I’m like, wow, that’s a lot of different deals and different personalities to manage under one brand.

Katherine Hintz (14:26):

Yeah, that’s a lot.

May Kate Love (14:28):

It’s a lot. It’s a lot. And we know that that space, while it’s not brand new, it’s still hard to get direct metrics sometimes and you have to kind of work through that as a marketer. So very cool to see Coca-Cola leading that and seeing all this and seeing what’s happening leads me to some of the predictions that I think we will see, which is more things like this amazing really cool Prada deal with Caitlyn Clark, right? Hey, you saw Prada dress, Caitlyn Clark at the WNBA draft, and this was truly Mary World’s colliding sports and stuff. Wow. I was always a girl on the softball field with a pink helmet, but I was still going to play hard.

Katherine Hintz (15:11):


May Kate Love (15:11):

That I’m like, finally these brands get it that there’s a lot of us, and this wasn’t just for women either, right? Men are tuning into these women’s sports more and more, which is exciting on so many levels, but these brand deals seeing, hey, this Caitlyn Clark story, it’s not just about the WNBA, right? We’re going to lean into her as a person. We’re going to dress her. And then she got that huge Nike deal, which is great. I think we have the numbers somewhere. I forget it was something like

Amanda Luton (15:38):

$28 million,

May Kate Love (15:40):

Which is great to see. And I think we’re going to see some more of these story driven campaign and these brands that are aligning with Caitlyn Clark, because I mean, what a cool story. How can’t you get behind Caitlyn Clark and some of the we’ve played against this year? So if the WNBA draft becomes a fashion show, I mean,

Katherine Hintz (15:59):

I’m here for it.

Amanda Luton (16:01):

I love it. I love it too. And that was the first time Prada had ever dressed anybody, men or women, so that I didn’t know that that was a big deal for Prada to dress her

May Kate Love (16:11):

In these other women that looked amazing. And it’s kind of like playing on this inclusivity and diversity because naturally women who play sports are diverse and they’re like all different sizes. And that’s what we see in the world. We don’t always see models every day. And they all looked beautiful. And it was just really cool to see both the brands lean into this and the women themselves too. And amazing that I didn’t know that fact, that Prada, that was their first time dressing anyone male or women.

Amanda Luton (16:40):

I think that’s so fascinating, and I love what you said, Mary Kate, about being on the softball field and wearing a pink helmet. It doesn’t have to be either you’re an athlete or you’re an early girl. It can be both. I love seeing brands doubling down on female athletes, female spokespeople. They’re recognizing the purchasing power of young women of females. They’re noticing that Taylor Swift and the Swifties, according to sporting, brought over 330 million to the Kansas City Chiefs into the nfl. Wow.

May Kate Love (17:11):


Amanda Luton (17:11):

And other brands are coming to life from viral social campaigns that are directed at teenagers, teenage girls. They’re recognizing this power and they’re adjusting their marketing to take advantage of it. And I also think too, that they’re recognizing that representation is important. Girls need to see other girls, they need to see other female athletes, spokespeople. If they see it, they can be it somebody, I can’t remember the guest on one of our shows that said that, but also come on, brands know that if they can see it, they will buy it too.

May Kate Love (17:42):

Exactly, yes.

Amanda Luton (17:43):

It’s a great business case both ways.

May Kate Love (17:45):

Yeah, I think when you’re talking, I’m thinking, gosh, you can’t ignore in sports. And I don’t just mean the women who play sports. I mean women’s participation in watching sports and getting involved. I mean, I’ve noticed a surge, and it was corroborated by this article of even some of the pop culture podcasts that I listened to that are on the target market, a millennial woman, they’re starting to talk about sports more and more too. I listen to the toast and they speak about sports. They joke and call themselves a sports podcast now, right? Because more and more people want to be involved in that. And when it was previously maybe targeted at just men, we’re seeing a shift in marketing strategies that’s really keeping up with the time and driving more revenue, quite frankly, as you said.

Katherine Hintz (18:29):

Yeah. The sports marketers have to realize that. I mean, according to Capital One, shopping, women directly or indirectly make up for 70 to 80% of all purchasing decisions. Oh my gosh. So they’re missing out on their bag if they’re not marketing. I tell

May Kate Love (18:44):

Myself, the chief procurement officer of our home, I really am. I believe that

Katherine Hintz (18:52):

Whether it’s Stanley Cups or sweatshirts or tote bags, anything, I just think that sports and sponsorships go hand in hand. And if you’re not marketing towards women, whether it’s those participating or those consuming, you’re really missing out. And I agree with what both of you guys are saying. To be able to see these strong, capable, competent women that don’t have to choose, they can be the best athletes, they can be excellent role models, and they can also wear product, and they can also share the more feminine, vulnerable sides of themselves. It’s so refreshing to see, realize you don’t have to be just one thing. You can be whatever you want to be.

May Kate Love (19:33):

I think that’s well said. And I think that’s the most powerful message that you can send young females is you can be whatever you want and you don’t need to fit in one category. And that’s really what we all have just wanted all along. And that’s I think finally catching up. But we are definitely going to keep track of this because I know that WNBA had a sold out game last night. I just saw for Caitlyn Clarks. Really? Yeah, here in Chicago, we have Reese, I’m forgetting her last name, but she’s a force. And some of my friends and I are texting about going to a game. I mean, to be honest, I probably went to one or two games my whole life, and I definitely want to get back there and even bring my kids too. I’m sorry, angel Reese. I’m

Amanda Luton (20:14):


May Kate Love (20:15):

This isn’t sounding right. It just kidding. Do you ever do that where you’re like, oh my God, combining names. But yes, she’s awesome and we’re so excited about her being here in Chicago. I mean, people are buzzing, including my male friends too, which is exciting to see.

Amanda Luton (20:30):

I loved after the, I don’t remember which game it was, where Kaitlyn Clark was playing, but there was a picture in a lot of news outlets of a lot of little boys asking for

May Kate Love (20:40):

Photograph. She’s

Amanda Luton (20:41):

Not just like a female celebrity, just I thought that was great. And I loved that the news outlets were pointing that out. She’s not just for the girls, she’s for everybody.

May Kate Love (20:52):

Exactly. Yeah. I think the phrase has become, everybody watches women’s sports love, and I’ve seen some teachers and we love that so much. But we probably need to shift gears because Catherine’s got a really cool story to share. And this is not a news article, but it’s something a little bit different. It’s a documentary. So if you want to tell us a little bit about the documentary you viewed in some of your notes.

Katherine Hintz (21:14):

Yeah, absolutely. Well, this kind of ties in everything that we’ve been talking about from consumption to women’s roles to retail, and ultimately supply chain too. Don’t worry guys. We’re going to talk about supply chain a little bit today. I wanted to talk about HBO’s new documentary, Brandy Ville, the Cult of Fast Fashion. This film shines a light on the darker sides of the popular fast fashion brand, Brandy Melville. And from its inception in the 2010s, Brandy Melville has captured the hearts of teenagers, young adults, anywhere from kind of late elementary school into people in their twenties are still buying these items from the store. And they’re known for it being beachy and feminine and fun, kind of think free people or Asian vibe. But underneath the surface of all of it is some troubling issues. And some of it has to do with extremely limiting sizes. All of their products are one size fits all, and their one size is about as small to extra small.

May Kate Love (22:19):


Katherine Hintz (22:20):

About lack of inclusivity. You’re highlighting that. But also in the documentary, they highlight allegations of racial discrimination, sexual harassment, and exploiting underage workers in some capacity. The documentary does not hold back. It talks about a lot of these things. It takes us through the stores revealing the consequences of letting trends dictate company practices, which is something that is really important to consider in business where your ethics lie, whether they’re with trends or with your ultimate decision-making as an organization. And it shows us the butterfly effect of these impacts right in our home and across the global supply chain. And I know that I can’t be the only one that has felt victimized by the inconsistent sizing practices of these fast fashion

May Kate Love (23:03):

Places. I just remember

Katherine Hintz (23:05):

Shopping to go back to school as a kid and feeling like I was just blind and not knowing what was going to fit, what was going to be cool to wear. So I resonated a lot with this documentary. But when they say fast fashion, what Investopedia says is that fast fashion describes a low price, but stylish clothing that moves quickly from design to retail stores to meet trends with new collections being introduced continuously. So traditionally, there are season, so the fashion industry releases things with the weather. You have a spring line, a fall line, a winter line, a summer line, but brands like Brandy Melville, h and m, she and they churn out these designs on a weekly basis, if not daily at times. So there’s no way to really sustainably do any of this. And looking at that, what does the rapid production mean for our society and for the global world?


So for supply chain, the appeal is undeniable because it means that you’re going to be able to keep making more and keep selling more. But the speed has a dark side as well, whether it’s the impact on humanity or the environmental costs. A lot of developing countries where these clothes are made, the manufacturers do not uphold fair labor practices, especially to keep the prices as low as they are. And then you end up with places like Ghana where the streets and landfills are filled with secondhand closed from the western world to the point that the ocean floor could be covered with our leftovers, for lack of a better way to say it. And if this is something that’s interesting to you, there is a documentary called Dead White Man’s Clothing, and it will do a much better job than I will to kind of describe a deep impact and how serious this is. When we look at our consumption rates, when we look at how damaging it is to our environment, our workplaces manufacturing, but ultimately, what can we do about it? So it starts with us, the consumers being mindful of our buying habits. I recently gave up Amazon for Lent, which was

May Kate Love (25:01):

That’s awesome.

Katherine Hintz (25:02):

So hard.

May Kate Love (25:03):


Katherine Hintz (25:04):

Especially if you have kids or if you have pets and you rely on those subscriptions, you can just get something sent to you every three weeks. It can be a lifesaver. But being aware of how much those buying practices impact other people and going to websites like good on you, using different resources to try to find sustainable options, whether it’s thrifting, being aware of how much water goes into the denim that we make. I started buying my jeans at Madewell because they do a really great job of marketing. Are they a hundred percent sustainable? No, but it’s better to everybody make a small movement towards sustainability that one person do it perfectly. So that was a lot of information, but Amanda and Mary, Kate, what do you guys have to say?

May Kate Love (25:43):

I love this because I mean, a lot of the people that come on our show, the people that listen to our show are talking about this as it pertains to supply chain in terms of this is something their customers expect to know. They expect to understand your supply chain at a high level. Not all of the details that would take forever, but consumers are asking brands to report on this, and what sustainability efforts are you taking as a brand? And like you said, Catherine, we’re not asking anyone to be perfect, but I do think twice about buying from a brand, especially these ones that honestly, that get these documentaries or articles written on ’em, where you really start to see, oh my gosh, there’s something wrong with this and I shouldn’t buy that shirt for $10. Because quite frankly, that shirt doesn’t even last more than one or two wears. But I think all of our listeners and the people that come on our show, they’re constantly talking about this being more and more important, and it’s not going away. It’s something that consumers are probably going to demand more and more transparency around, quite frankly.

Amanda Luton (26:44):

Yeah, definitely. I just realized I never popped this up.

May Kate Love (26:49):

And there we go.

Amanda Luton (26:51):

The documentary is on Max. I actually, I watched it last night in preparation for today’s buzz, and it hit home for me for sure. I’m an avid shopper, avid Amazon shopper.

May Kate Love (27:04):

Yeah, me

Amanda Luton (27:05):

Too. And with young kids, I mean, actually, my kids aren’t so young anymore, but we’re buying a lot of stuff all the time. And number one at the top of our list, I mean it kind of ties in with inflation is the price of stuff, and especially knowing they’re growing so quickly. But this documentary, I mean, it slaps you in the face if you do any type of apparel shopping. But one of our hosts, Kim Reuter, was on the Buzz a couple of weeks ago, and she had a great quote about fast fashion that I thought of right away as soon as I started watching the documentary. And she said, if you want cheap clothing, cheap clothing requires cheap supply chains. And cheap supply chains are rarely beautiful. It’s so true. And if you watch this and you see these supply chains, it’s definitely not beautiful at all.


And I love documentaries. We watch a lot of documentaries in our house because if you can’t see a dangerous dirty supply chain like this, you don’t know what’s behind the curtain. You almost pretend that it doesn’t exist. And here this, as far as this stuff goes, but once you see it and you see the impact that fast fashion has on the people that we literally just celebrated last week, it makes it impossible to look away. And a couple of things that really stuck out to me were some of the guests on the documentary, and I’ll need to look up their names. I, I was literally typing notes up like I’ll never remember I got to write this down. But one of the guests said, if you buy an item that costs very little coming in a way that’s too easy and it seems too good to be true, then there is someone in the supply chain that is not getting paid and that is not getting respected. That’s painful. Because a lot of the people in the supply chain that are not getting paid and that are not respected are women. They’re women of color in third world countries that don’t have a lot of other options. And that’s difficult for me to see a woman whose neck is being contracted because she’s carrying 150 pounds of leftover clothes. Another guest said from the beginning of the supply chain to the very end, we’re all being exploited by the same system. And then another one said, a hundred pairs of hands touch a garment before it reaches you, if only there were visibility and provenance into the garment workers and the retail workers. And if they could get respect, our relationship with clothes would be fundamentally different. And I believe that for sure. And I suppose really the only other thing, I mean, this company has done so many things bad,

Katherine Hintz (29:28):

so we haven’t even scratched the surface. I recommend everybody watch this because it could be an entire episode of a podcast to cover this.

Amanda Luton (29:37):

The effect that fast fashion and that exclusivity of a size and representation has on young girls really hit home for me. I have currently one teenager and one soon to be teenager as of less than two weeks from now. And of course, I was a teenage girl way back 150 years ago. I worked 15 years in retail. So everything that was in the documentary I’ve seen, I’ve been there, I’ve lived that and that feeling and the effect and Brandy Melville being so prevalent and growing so quickly on social media. We all know how impactful social media can be on teenage girls, what a terrible impact, what a terrible effect they’re having on this generation of girls that I thought was super body positive and really, really making up for what the nineties and the early two thousands did to us. It’s very discouraging to

May Kate Love (30:30):

Still there. Yeah,

Amanda Luton (30:31):

It really reminds me a lot of Abercrombie in the early two thousands, they would hire people, pretty girls that were shopping with their friends and stuff, but I hope that Brandy Melville can turn it around, can kind of have a resurgence like Abercrombie has in the last couple years. They’ve really turned things around. But I do think too, like Catherine said earlier, one of the biggest problems is that people are just buying so quickly the rigs so fast fashion doesn’t allow for anybody to feel like they have enough or, okay, I’ve bought this season’s worth of clothes. I’ll wait till the fall or whatever. It’s constant and we just have to buy less. That’s a simple solution, but it’s hard once you’ve been trained.

Katherine Hintz (31:12):

I saw a girl on TikTok this weekend, and she was talking about a lot of similar themes to this, and she said that what she does, she opens up her notes app and she pays links to everything she wants to buy, whether it’s skincare or clothing or a new sauce to make dinner with or whatever, things that are not necessities. And she puts them all on the list and she buys everything on the 30th of the month. So if she still wants it by the end of the month, then she can get within reason, of course. But I was like, wow, how many times do I just give into my impulses? And I’m like, oh, well that looked cute and I can return it. It’ll be fine. But that’s getting into the damages of all the returns we’re doing too. We could just go on and on. But Mary Kate, what do you think?

May Kate Love (31:59):

I love the 30th of the month. I don’t know why. I was like, well, what did she do in February? That’s how bad it is. Seriously, the impulse buying is way too easy. I love the shop app. You don’t even have to put in your credit card. It’s pretty much just type in a number and you’re good. But man, sometimes I wonder, should I just go back to all cash and then I would start thinking differently about my purchases and I wouldn’t be able to scroll the internet. But this is hard, right? Because we all fall into it. But the more and more aware that we are of some of these practices, and quite frankly, the more you think about things like capsule wardrobes, that makes sense to me and buying quality to have for multiple years, I feel like the more you learn to buy like that, the less you spend, even though you spend way more per piece. I mean, we all know that, right? You buy a quality piece, it lasts. So I love that

Amanda Luton (32:52):

You said you have to learn to buy like that. We have taught ourselves that we can buy things whenever we want to. It gets here in some cases, same day. Same day. You have to relearn that. It’s okay to make a list of what I do. I do a five by five every season. And so I have five categories. There’s five items, so five tops, five dresses, five accessories, whatever. And that’s how I try to shop. I try and shop, yeah,

May Kate Love (33:18):

That’s Smart.

Amanda Luton (33:19):

What I really want that season. Of course, do I stick to it? No. I mean, I do my best. I’m trying here. Okay. But you have to reteach yourself that these are not just expendable commodities. That’s what fast fashion has taught us is that you can buy it as quickly as you discard it, that it turns around really quickly and it’s just trash. It’s no big deal. You can donate it, you donate it, feel better about yourself, and then you see it washing up on the beaches of Ghana. It’s terrible. We have to teach ourselves what’s really important and how those purchases and those choices that we make really affect supply chain around the world.

May Kate Love (33:59):

Okay, we’re going to 180 and we’re going to go into our new segment that we’re testing out called our recommendations. We should probably come up with a better name. Well,

Katherine Hintz (34:06):

Good. Definitely next time we’ll have a clever,

May Kate Love (34:11):

But this is really our section of like, Hey, we read the internet so you don’t have to, and here’s some of our favorites that are coming through that we want you to know about. And again, this is a lot around kind of some marketing tactics, but it also poses in general business and sometimes supply chain is our focus. So I’m going to kick us off first with one of my favorite newsletters that I’ve recently subscribed to probably about six or seven months ago. It’s called Superhuman ai, and really what it is is just simply a newsletter that teaches you how to use AI better. It also gives me the latest in AI news, and I find that intriguing, but I probably use it most for figuring out new ways to use ai. So I pay for chat, GBT, I’m a chat GBT user. I think there was a stat in here that said roughly 20% of Americans say they’re using chat GBT at work.


We know that’s only going to go up, right? It already keeps going up. But an example of something I love in this newsletter is this section called Prompt of the Day. And so I read this section every day, and it gives me a different way to prompt really any ai. It doesn’t have to be chat, GBT, it can be any AI tool that you’re using, and it just allows you to think a little bit differently in how you prompt the tool. So one of these that I loved, if you’re out there and you’re in sales, is this prompt that says, okay, give me content to start a conversation with a new connection on LinkedIn by sharing recent industry news articles or asking about their latest professional achievement. Start the dialogue on a positive and engaging note. Keep the tone conversational and limit the words to 100.


So I have never thought about, I do those types of outreaches all the time, and I had never thought about using AI to help the conversation’s still mine, but I’m using AI to cut down my research time, quite frankly, to reach out to that person. So I love that prompt. It’s just an example, something that you can find in superhuman ai. And they always outline other AI like add-on tools. There’s one that helps you review resumes based on the criteria you wrote. There’s always ones with turning data into charts, and there’s always different tools for that too. So one of my favorite newsletters definitely suggest subscribing to that one. I think next we have, Amanda has a recommendation on a podcast. Yes. In addition to supply chain. Now,

Amanda Luton (36:25):

I know obviously, yeah, probably comes as no surprise that I listen to a lot of podcasts. I’ve replaced music in my car with podcasts

May Kate Love (36:35):


Amanda Luton (36:36):

Yeah, I love it. It’s the way that I love to consume content. But if you want to listen to a great marketing podcast, marketing millennials is one of my favorite. There are a million marketing podcasts, but this one strikes such a good balance between having some fun and not taking yourself too seriously, but also really actionable advice, really great ideas, really good guests and information that they’re sharing. They’ve been podcasting since 2020 and are on episode 2 53, I think, which Scott always says, nobody cares at all about how many podcasts you produced unless you’re the person producing feel. In my bones. I feel every 1,270 supply chain now podcasting. But they interview a lot of marketing leaders. They just recently had a two episode series, I guess, with the director of marketing at Meta Allbirds, HubSpot, Ali Pop. There’s a lot of household names, and they’re interviewing their marketers, unpacking lessons learned marketing solutions. And their episodes are not terribly long, all less than an hour, most of them, probably about 45 minutes to an hour. But I just think they’re really great. A couple of really good ones to look out for. Why does everybody want a Stanley Toler about it? Also, the king of Hot Sauce, the Mastermind behind Sriracha’s 5 billion Empire. So just some really interesting topics that, yes, you’re listening to a business podcast, but it doesn’t sound like you’re listening to a presentation. Yeah,

May Kate Love (38:03):

There’s a lot of stories in there. Right, right. Love that. I’m also a consumer of many podcasts, so I’m always trying out new ones. Did we have any other recommendations?

Katherine Hintz (38:13):

Yeah, I have two. One of them is the Spotify playlist Daily Drive. So if you don’t have Spotify, I’m so sorry. But this my Go-to, they created it, I guess with a commuter in mind as someone that works fully remotely. I kind of use it as my slow entry way to the workday. I guess the whole playlist is normally anywhere from an hour and a half to two hours and 15 minutes, but it takes all of your top playing songs and that it’ll also add in an episode of the Daily, an episode of CNN’s Five Things. So you can kind of catch up on what’s going on with the world around you, but also be able to listen to your favorite music and drink your coffee and be like, okay, I’m ready to work. I’m getting into it.

Amanda Luton (39:02):

I got to write this down. I love this. I listen to it.

Katherine Hintz (39:06):

Like I said, probably every morning especially, I think it’s very important to stay on top of the news, but I cannot just sit and listen to hours of the news on end. So the fact that it’s three fun songs and then a short episode, and they’ll put in a pop culture podcast or an NPRs music podcast, so that’s really helpful. And then unrelated.

May Kate Love (39:27):

I love that.

Katherine Hintz (39:28):

I really like it, and it’s a great kind of way to get a holistic view of what’s going on, whether it’s global conflict or something going on with licensing, with branding, just everything. And then we have a user that’s asking for the marketing podcast. It’s called The Marketing Millennial, along with Giving up Amazon. I gave up TikTok earlier in the year and very brave,

May Kate Love (39:53):

Very brave,

Katherine Hintz (39:55):

It was a learning opportunity. I will say. I found a loophole and was watching a lot of Instagram reels

May Kate Love (40:01):

Reel feel

Katherine Hintz (40:02):

As cool, though I didn’t feel as cool,


But I feel like sometimes my brain is just rotting away with all of the content that I consume, whether it’s on TikTok or reality tv. So I started listening to this podcast called Philosophize This, and if you’re someone who really likes philosophy or psychology or ethics, and that more, not abstract thinking, but if you really want something to engage your mind in a deeper way, especially if you start at the very beginning, it’s an entry-level podcast. So I don’t know anything about philosophy, but it definitely is kind of, I’m someone that at times will miss being in school, and I think a lot about whether I want to go and get another master’s degree or get a certificate. So this kind of feeds my academic hunger for being able to contemplate something bigger than myself while I’m on a walk or while I’m driving somewhere. So it’s a very interesting podcast, and it’s not hard to understand if you’re not a pro at philosophy. I

May Kate Love (41:00):

Not, I love that scratching, that itch that you have for that kind of way to think differently and step out of your day to day.

Amanda Luton (41:08):

I love that. I totally can relate to the brain rot too.

May Kate Love (41:12):

Brain rot.

Amanda Luton (41:13):

I read a lot of books and I’ll read a lot on my Kindle, and that’s after kind of a beachy read or something trashy. I’m like, okay, I got to pull up something.

May Kate Love (41:21):

I do the same. I missed it.

Amanda Luton (41:23):

The literature.

May Kate Love (41:25):

Yeah, I think that’s the right way to do it.

Katherine Hintz (41:28):

You have to have your vegetables and your dessert. Totally.

May Kate Love (41:32):

Well balance. Well, this was a super fun format, I think. So we went through the latest marketing news, and then we did our new section called Our Recommendation. So we’d love to hear from you what you thought of the show of our first annual marketing edition, and we will wrap it up from here. I don’t know Amanda or Catherine, do you have any final words?

Amanda Luton (41:55):

This was a lot of fun. Thanks for leading us, Mary Kate. I know being in the driver’s seat is not easy, so wow,

May Kate Love (42:03):

Scott. I’ve got a larger appreciation for what you do.

Amanda Luton (42:07):

Yeah. Doesn’t everybody,

Katherine Hintz (42:09):

the three, that picture of your kids waiting for you to come home, except for Scott coming back from Gardner, we’re like,

May Kate Love (42:15):

Yes. Yeah, we’re the three kids now. That’s right. We took their spot. That’s so funny.

Amanda Luton (42:20):

No, you’re giving him a run for his money. Mary Kay, you great

May Kate Love (42:23):

Job. Yeah. Oh my gosh. Well, this was so much fun with you all. Thanks again to everyone for listening to The Marketing Buzz this week, and we hope to see you again soon.

Amanda Luton (42:32):

Bye everyone.

Intro/Outro (42:35):

Thanks for being a part of our supply chain now community. Check out all of our and make sure you subscribe to Supply Chain now, anywhere you listen to podcasts, and follow us on Facebook, LinkedIn, Twitter, and Instagram. See you next time on Supply Chain. Now.


Would you rather watch the show in action?


Mary Kate Love

VP, Marketing & Host

Amanda Luton

VP of Production & Host

Katherine Hintz

Creative Director, Producer, & Host

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Creative Manager & Executive Producer

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.