In this episode of Supply Chain Now, host Scott Luton and special guest co-host Tevon E. Taylor welcome Lori Boyer, Head of Content Marketing at EasyPost, to unpack the post-purchase experience (tracking, claims, and returns) and how owning these moments drives loyalty and repeat purchase. Drawing on fresh consumer research, Lori explains why reliability and flexibility now outrank “free,” why brands, not carriers, are held responsible for delivery outcomes, and how proactive notifications can double as high-performing marketing touchpoints. Together, the panel dives into practical plays shippers can run today: cutting “where is my order?” calls with automated, branded tracking; removing friction with one-click USPS claims filing; and turning adverse events into brand-building recoveries. They also explore modern return realities. From fraud and “keep-the-item” policies to sustainability pressures, and how to reduce returns at the source with better product information, sizing guidance, and segmentation. If you ship anything in 2025, this fast-moving conversation is a field guide to protecting your brand promise after the buy button. This episode is hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned…

As supply chains expand across global networks, the next generation of leaders is being trained to think beyond trucks and warehouses, toward the broader constraints shaping business today. Dr. Morgan Swink, West Chair, Professor of SCM and Executive Director of the Center for Supply Chain Innovation at Texas Christian University’s Neeley School of Business, joins Supply Chain Now alongside three standout seniors, Ava Scotchie, Joshua Ahn, and Cort Comer, to share what they’re seeing in real time as they prepare to enter the industry. In this Now Generation conversation, Scott Luton and Dr. Swink explore what makes TCU’s supply chain program so distinctive, from high-touch faculty mentorship and curriculum that mirrors real workplace ambiguity, to site visits, case competitions, and capstone projects designed to deliver real value to companies. The students share how these experiences have shaped their confidence, career direction, and readiness to lead. They also dig into the trends these emerging professionals are watching most closely: reverse logistics and the rising cost of returns, sustainability and ethical visibility across multi-tier suppliers, and the growing energy and infrastructure demands driven by AI and data center expansion. The episode highlights how supply chain thinking is evolving, and why the leaders…