Steve McMichael

We are excited to celebrate Scott Luton, Founder & CEO of Supply Chain Now, for being recognized as a 2025 Pro to Know by Supply & Demand Chain Executive—a distinction that underscores his unwavering impact and leadership in the field. This recognition honors Scott’s year-in and year-out commitment to excellence—from thought leadership to community engagement. It stands alongside his previous accolade as a Pro to Know in 2019 and now again in 2025, highlighting a sustained legacy of influence within the supply chain profession. See the complete list of 2025 Pros to Know here.

written by Deborah Dull, on site at GreenBiz 2026   One of the most repeated excuses in the circular economy space is that American consumers just do not care enough. They will not sort their waste. They will not pay a premium for sustainable products. They will not participate in take-back programs. Europe is different, the story goes. Americans are a lost cause. Today I sat through a panel where that story got taken apart, piece by piece, with actual data. On this panel were Tom Szaky the CEO at TerraCycle and Loop, Gary Lewis the CEO at Resourcify, Rob Whitter the Head of Climate and Sustainability at Visa, and Casper Venbjerg Hansen the Senior Director of Sustainability Risk & Compliance for Ambu A/S; all facilitated by Lauren Phipps of MOLG. A company that runs in-store recycling programs across more than a million locations in 20 countries looked at their numbers. Whether someone was bringing back a wetsuit in Japan, cosmetics in France, or gear in the United States, the behavior was statistically identical. You could not tell the countries apart. American consumers who chose to participate were participating at the exact same rate as everyone else. Then there was…