How can a traditional, retail-first brand learn to think like a disruptor? You’ve probably seen quip’s billboards, but you haven’t heard the story of how this dominant direct-to-consumer oral healthcare brand successfully launched into thousands of retail stores like Target and Walmart. They risked losing the direct connection to consumers and the supply chain visibility they had relied on — but succeeded because of a data-driven approach powered by Alloy. Join Imran Patel, VP of Business Development & Partnerships at quip, and hosts Scott Luton and Greg White of Supply Chain Now to learn: – How quip scaled up into big box retail while retaining its DTC roots – Strategies that retail-first brands can take from quip’s omnichannel evolution – How quip’s data-driven DNA and nimble org structure helped maintain transparency collaboration and alignment between marketing, sales and supply chain team

Digital transformation is what most companies do, but only a few report that they have successfully achieved their aspiration. Why? Because digital transformation starts with people and organization, not with technology. Adapting the organization to be future-ready is the foundation of lasting competitive advantage. Drawing from her experience leading large-scale change management initiatives, special guest Eliza Simeonova, Quality Supply Chain Operations Officer with Haleon, joins Supply Chain Now hosts Scott Luton and Jake Barr, along with OMP Chief Commercial & Markets Officer, Philip Vervloesem, to discuss how smart talent, capability, and organizational choices create real value and how people strategy is adapted to match business goals. This session shares proven approaches for upskilling talent and building teams that confidently leverage AI and digital tools, turning challenging transformations into measurable business results throughout the supply chain. What You’ll Walk Away With: Inspiration to see why the supply chain of the future depends on bold, adaptive leaders—not just faster systems. A new perspective on why waiting for the “perfect” structure or rollout could be holding you back. Insight into how human-centered approaches—investing in people, planning, and end-to-end optimization—deliver the sharpest competitive edge.