Pedro Serafin

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with an episode of Digital Transformers with host Kevin L. Jackson. During this episode, Kevin sits down with three digital experts to discuss new approaches to establishing trust and provenance within a supply chain that is increasingly both digital and physical. This episode features Dustin McIntire the CTO of COMSovereign Holding Corporation. Eric Adolphe the CEO of Forward Edge-AI and Joshua Pendrick the CEO and Co-founder of Rypplzz. For Monday’s This Week In Business History episode, Kelly Barner talks about the political act that led to an increase in organized crime and the end of the Great Depression. On Tuesday, we released a new episode of Supply Chain Now with host Scott Luton and guest host Allison Giddens. They welcomed the head of Global Supply Chain for Peloton, Jennifer McKeehan, to the show. They discussed how the hybrid work environment is allowing the best leaders to shine by continuing to build strong, meaningful relationships, and much more. This week we released an episode of Logistics With Purpose with hosts Enrique Alvarez and Kristi Porter.…

At MODEX 2026 in Atlanta, Scott Luton caught up with Mike Harris, VP of OMRS at Ocado Intelligent Automation, to explore how robotics, software, and evolving customer expectations are reshaping modern warehouse operations. While robots may grab the spotlight, Harris makes it clear: the real value lies beneath the surface, as in the intelligence that powers them.   Rising Expectations and the Cost-to-Serve Challenge Warehouse operators are under increasing pressure from both ends of the supply chain. Costs continue to climb, while customer expectations are rising just as quickly. “Cost to serve is continuing to increase and customers expect things faster and completely accurate” Harris explains. This dynamic creates a constant balancing act. Organizations must improve speed and accuracy while controlling costs, a challenge that requires more than incremental improvements. It demands smarter, more adaptive systems.   Flexibility and Long-Term Thinking Take Center Stage In today’s volatile environment, Harris sees a clear shift in how companies approach automation investments. “We’re finding that customers are looking to invest in technologies and partners that they want to stay with for a while,” he notes. Rather than chasing one-off solutions, organizations are prioritizing long-term partnerships and scalable platforms that can evolve with their…