Scott Wolfer

Back in the day, business news and ideas often flowed from office watercooler conversations. Then company figureheads started popping up on cable TV news programs, lecturing on stock market drops, trade increases, industry gains, and, during the COVID-19 pandemic, supply chain shortfalls. Now, podcasts are all the rage, and it can be difficult to stand out in a crowded field. There’s a lot of noise in supply chain podcasts, in particular. How do you break through to share your supply chain insights with potentially millions of listeners?

Growing up in the 1980s, big-box toy stores were my favorite places to shop. In those stores, you could touch things and play with cool new products