Democratizing Digital Twins for the Supply Chain

In this episode of Supply Chain Now, host Scott Luton and Matt McKinney, CEO and co-founder of Loop, welcome Suzanne Wilsbacher of Cengage and Ben Smith of Clemens Food Group for a data-driven discussion about the transformation AI is bringing to global supply chains.

They dive deep into the messy reality of supply chain data, from disconnected systems and inconsistent formats to lagging digital transformation in transportation and logistics. Suzanne and Ben share real-world examples of how they’re leveraging AI—not just to clean data but to make faster, smarter decisions that avoid costly penalties and improve service quality.

Matt highlights the growing importance of scenario planning and digital twins in modern supply chain operations, and how AI platforms like Loop are unlocking new levels of visibility and agility. Together, the panel explores how leading companies are creating decades-long competitive advantages by acting now, starting small, and scaling smartly.

 

This episode is hosted by Scott Luton, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.

 

Additional Links & Resources

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Kim Reuter

Host

From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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