Most companies don’t have a transportation problem. They have a management problem. In this episode of Supply Chain Now, Scott W. Luton, together with co-host Kim Humphrey, President and CEO of AME, is joined by Onu Okebie, CEO of HTL Freight, for a straight-talking conversation on freight, entrepreneurship, and what it actually takes to build a logistics company from scratch in one of the most volatile markets in recent memory. From buying his first truck to completing five acquisitions in five years and growing HTL 15X, Onu brings a grounded, finance-first perspective to questions most operators avoid. Kim adds her continuous improvement lens to the mix, drawing connections between change management, organizational culture, and the kind of problem-solving mindset that separates companies that adapt from those that stall. The conversation covers a lot of ground: how the freight recession really unfolded and what’s actually driving the current shift in pricing, why transportation remains the most mismanaged cost on a shipper’s P&L, where human judgment stays irreplaceable even as AI reshapes logistics, and what it looks like to build a company where entrepreneurial instinct and operational discipline coexist. If you’re leading through change, thinking about growth through acquisition, or trying to…

On this episode of The Buzz, hosts Scott Luton and Richard Donaldson break down the latest developments shaping global supply chains, transportation, technology, and workforce safety. From geopolitical developments impacting global shipping lanes to autonomous trucking, World Cup logistics, and innovative warehouse safety solutions, this conversation delivers timely insights on the trends supply chain leaders need to understand. The discussion begins with a look at workforce wellbeing and the growing importance of addressing stress, burnout, and employee health in today’s fast-paced business environment. Scott and Richard then explore the implications of a developing U.S.-Iran peace agreement and what it could mean for global shipping, trade flows, and the Strait of Hormuz. The conversation shifts to PepsiCo’s expanding use of autonomous trucking technology and the continued evolution of automation across supply chain operations. Later, the hosts examine the immense logistics required to support the 2026 FIFA World Cup before discussing emerging threats to the beef supply chain from the resurgence of the screwworm pest. Finally, special guest Brodie Cook, President of ForkMule and winner of the MODEX 2026 Startup Solution of the Year Award, shares insights on warehouse safety, material handling innovation, entrepreneurship, and the future of automation. Key Takeaways Why…