Battle Bars featuring Alex Witt
In this episode of the Tango Tango podcast, Lloyd Knight sits down with U.S. Navy veteran and entrepreneur Alex Witt, CEO of Battle Bars. From sleeping on metal grating in Iraq to building a multi-million-dollar logistics business—and walking away from it all—Alex shares the path that led him to start a mission-driven brand focused on integrity, nostalgia, and purpose.
Alex opens up about joining the Navy just before 9/11, the sense of guilt that pushed him to deploy, and the turning point that came after the tragic loss of a close friend. That heartbreak would eventually lead to a new purpose through Battle Bars, a company rooted in veteran values and a commitment to doing things differently.
From making sales calls and shipping orders himself to building partnerships with Barstool Sports and Lifetime Fitness, Alex offers powerful insights into what it takes to lead with passion, resilience, and authenticity on and off the battlefield.
This episode is hosted by Lloyd Knight, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.
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