Digital transformation is what most companies do, but only a few report that they have successfully achieved their aspiration. Why? Because digital transformation starts with people and organization, not with technology. Adapting the organization to be future-ready is the foundation of lasting competitive advantage. Drawing from her experience leading large-scale change management initiatives, special guest Eliza Simeonova, Quality Supply Chain Operations Officer with Haleon, joins Supply Chain Now hosts Scott Luton and Jake Barr, along with OMP Chief Commercial & Markets Officer, Philip Vervloesem, to discuss how smart talent, capability, and organizational choices create real value and how people strategy is adapted to match business goals. This session shares proven approaches for upskilling talent and building teams that confidently leverage AI and digital tools, turning challenging transformations into measurable business results throughout the supply chain. What You’ll Walk Away With: Inspiration to see why the supply chain of the future depends on bold, adaptive leaders—not just faster systems. A new perspective on why waiting for the “perfect” structure or rollout could be holding you back. Insight into how human-centered approaches—investing in people, planning, and end-to-end optimization—deliver the sharpest competitive edge.

Join us for a special LIVE conversation that will offer proven best practices, expertise and perspective for marketing teams, especially those that serve the greater supply chain industry. Supply Chain Now CEO Scott W. Luton will co-host the session, along with industry dynamo Adam Robinson, CEO of The Robinson Agency. We’ll also have a couple of extraordinary business leaders that will share parts of their professional journey, as well as critical insights from countless marketing campaigns: Elaine Benfield and Gale Daikoku. As you prepare for a successful close to 2024 and are getting ready for an even bigger 2025, join the conversation and bring your perspective as well!