Building a Purpose-Driven B-Corp: Tara Milburn with Ethical Swag

In this episode of Logistics with Purpose®, hosts Enrique Alvarez and Kristi Porter sit down with Tara Milburn, CEO of Ethical Swag, a Certified B Corporation transforming the promotional products industry with sustainability and purpose.

Tara shares her inspiring journey from Montreal to Cape Breton and her diverse career spanning marketing, sports, and even the Vancouver 2010 Olympic bid. She opens up about the importance of family, resilience, and building a company that proves business success can align with positive impact.

At Ethical Swag, Tara leads with innovation, technology, and transparency—offering eco-friendly alternatives to traditional promo products while creating meaningful work opportunities across communities. She also emphasizes the value of hiring talent based on skills, not geography, and encourages leaders to consider the social and environmental effects of their choices.

Tara’s message to entrepreneurs, especially women, is clear: seek diverse perspectives, learn from setbacks, and embrace purpose-driven logistics. This is a conversation about redefining success while prioritizing people and the planet.

Don’t miss this episode if you’re passionate about sustainability, entrepreneurship, and building businesses that make a difference.