From Chaos to Clarity: Transforming Supply Chains with AI, Featuring Mac McGary

Welcome to a special edition of The Buzz, as we explore the evolution of the marketing behind the NFL’s biggest game of the year, The Super Bowl! As host Scott Luton was away at Manifest 2025, special hosts Mary Kate Love, Amanda Luton, and Katherine Hintz step in to tackle the intricate relationship between marketing and the Super Bowl, an event that serves as a pivotal platform for brands to showcase their advertising prowess. Listen in as they examine the profound impact of this annual spectacle, which attracts over one hundred million viewers and generates billions in advertising revenue. Join us for the discussion that includes: The evolution of Super Bowl advertising, highlighting significant trends such as the increasing costs of ad placements and the growing importance of social media engagement A reflection on the effect of iconic commercials that have shaped pop culture An analysis of the shifting dynamics of halftime shows, emphasizing their transformation into major marketing opportunities You won’t want to miss this timely conversation that aims to illuminate the strategies employed by brands to capture the attention of consumers amidst the competitive landscape of this prestigious event.   This episode is hosted by Mary Kate Love,…

In this episode of Logistics with Purpose, host Kristi Porter welcomes Johan Karlsson, managing director at Better Shelter, to the show. Better Shelter is a company that provides durable and dignified shelters for displaced people, and Karlsson discusses his background in design and how it led him to work in humanitarian shelter projects. Listen in as Karlsson emphasizes the importance of partnerships in achieving their mission, some of the challenges they face, the importance of innovation and adaptability in their work, and their future plans including improving their product, expanding their reach, and finding ways to finance their operations more proactively.     This episode is hosted by Kristi Porter.   Additional Links & Resources Check out all the great resources and information mentioned during the show: Watch this episode NOW on YouTube: https://youtu.be/lNF2qzwHzzo Learn more about Better Shelter: https://bettershelter.org/ Learn more about Vector Global Logistics: https://vectorgl.com/ Learn more about our hosts: https://supplychainnow.com/about   Want more Logistics with Purpose and Supply Chain Now? We know you can’t get enough Supply Chain Now! Don’t miss a single episode, livestream, or webinar: Watch and listen to more Logistics with Purpose episodes here: https://supplychainnow.com/program/logistics-with-purpose Watch and listen to more Supply Chain Now episodes…