The only thing certain in life is that nothing is certain.” So said Roman philosopher Pliny the Elder nearly 2,000 years ago. For supply chain professionals this quote definitely rings true today. Unpredictable shifts in demand and disruptions to supply are becoming more frequent and more severe. Over the last few years, much of our focus has been on building resilient supply chains to prepare for the inevitable, unforeseen challenges ahead. However, some industry leaders are striving to go beyond resiliency to actually take advantage of future disruptions. They see the upside of supply chain uncertainty as an opportunity to capture share from slower competitors. In this Supply Chain Now webinar, hosts Scott Luton and Kim Reuter welcome special guests John DeSarbo and Bharathi Shankar from ZS to explore how industry leaders are capitalizing on uncertainty by building agility into their operations, rethinking traditional approaches to supply chain management, and utilizing AI and advanced analytics to uncover opportunities to capitalize on changing market dynamics.

Demand volatility is often treated as an operations problem—but the root cause may be commercial. Order patterns, promotional calendars, and end-of-period buying spikes can force businesses to add trucks, inventory, space, and labor while margin absorbs the cost. In this webinar, Supply Chain Now hosts Scott Luton and Karin Bursa join Mark Gilham of Enable to examine how one consumer goods distributor changed its commercial terms to reshape customer ordering behavior. The result: smoother demand, greater capacity from existing assets, lower operational strain, and improved profitability—without additional capital investment. Mark will break down what changed, why it worked, and how supply chain, commercial, and finance leaders can identify similar opportunities in their own businesses. Webinar Key Takeaways: – Why demand volatility usually originates in commercial terms, and how to tell whether yours does – How changing customer buying behavior creates capacity without capital expenditure – The mechanics of the case study: what changed, what the results were, over what timeframe – How to model the full value of a behavioral change across margin, cost-to-serve, and service levels – Where to look first in your own business, and how to build the case with commercial and finance Whether you’re carrying the…