Never has such a bright spotlight been shone on the supply chain as a vital strategic component of business success. The industry is undergoing significant transformation across several key areas, from digitalization to sustainability and building resiliency. Sitting down with John Wharff, Senior Sales Engineering Manager at EasyPost, we walk through five critical aspects that organizations must focus on addressing, solving, and optimizing to futureproof their supply chain strategies in 2024 and beyond. 1. Sustainability: Sustainability is no longer a competitive advantage, but an expectation. So, how can companies most successfully embrace sustainable supply chain practices? 2. Returns: According to the National Retail Federation, returns for 2023 totaled 743 billion. So, how can companies make the returns process more efficient and cost effective? 3. Reliability: How can we best improve the performance and reliability of our supply chains, and what performance standards and metrics are both realistic and achievable? 4. Data: How we can access, translate, and use data, not just for better visibility, but to also empower teams with the ability to make more informed decisions? 5. Omnichannel: How important is omnichannel fulfilment, and how can approaches be optimized to cut costs, improve the customer experience, and improve operational…

In this episode of Supply Chain Now, Scott Luton and special guest host Claudia Freed, President & CEO of EALGreen, welcome Chuck Johnston, Chief Strategy Officer at ReturnPro, for a deep dive into the “dark side” of supply chain: reverse logistics and returns management. They unpack why returns are a nearly trillion-dollar challenge in the U.S., how BORIS (buy online, return in store) strains store operations, and why many retailers still under-invest: leaders often can’t see the full cost across functions or make the ROI case for what’s treated as a cost center. Chuck shares how the space has evolved from yellow notepads to data-driven decisioning, highlighting intelligent algorithms that route items at the customer’s first return click, fraud mitigation with imaging and behavior signals, and how third-party innovation is compressing software build times. Claudia adds a nonprofit and circularity lens: donation channels, extended tax credits, and AI pilots (computer vision + MCP agents) that identify item condition and slotting in real time. Together, they explore where to start, why cross-functional “ambassadors” matter, and how partnerships across retailers, manufacturers, nonprofits, and 3PLs can turn returns from margin erosion into measurable value and social impact.   This episode is hosted by…