En este episodio hablamos sobre el papel fundamental de las aduanas en el comercio exterior y su impacto en la cadena de suministro. Julio Cantú, CEO y Co-founder de Aduanapp, comparte sobre los retos y oportunidades en los procesos aduaneros, especialmente en México bajo el contexto geopolítico internacional actual. Julio explica cómo funcionan las aduanas como puntos clave de control en la importación y exportación de mercancías, así como la complejidad en el proceso de clasificación de productos introduciendo algunas de las soluciones tecnológicas que han creado en Aduanapp destacando la importancia de mejorar la comunicación entre los actores de la cadena de suministro. Finalmente, Julio comparte su experiencia como emprendedor y aconseja a quienes buscan innovar en la industria: atrévanse, busquen mentores y aprovechen la tecnología para transformar el comercio exterior.  

Most companies don’t have a transportation problem. They have a management problem. In this episode of Supply Chain Now, Scott W. Luton, together with co-host Kim Humphrey, President and CEO of AME, is joined by Onu Okebie, CEO of HTL Freight, for a straight-talking conversation on freight, entrepreneurship, and what it actually takes to build a logistics company from scratch in one of the most volatile markets in recent memory. From buying his first truck to completing five acquisitions in five years and growing HTL 15X, Onu brings a grounded, finance-first perspective to questions most operators avoid. Kim adds her continuous improvement lens to the mix, drawing connections between change management, organizational culture, and the kind of problem-solving mindset that separates companies that adapt from those that stall. The conversation covers a lot of ground: how the freight recession really unfolded and what’s actually driving the current shift in pricing, why transportation remains the most mismanaged cost on a shipper’s P&L, where human judgment stays irreplaceable even as AI reshapes logistics, and what it looks like to build a company where entrepreneurial instinct and operational discipline coexist. If you’re leading through change, thinking about growth through acquisition, or trying to…