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The DNA of a Successful Team

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February 11, 2026

Solving Warehouse Execution Gaps in the SMB Market

Warehouse operations often highlight the gap between business strategy and execution, particularly as small and mid-sized companies grow. Challenges like fulfillment pressure, inventory inaccuracies, and manual workarounds can turn warehouses into bottlenecks that hinder organizational efficiency. When teams lose confidence in their data, scaling becomes more difficult, leaving leadership reactive instead of proactive. In this episode of Supply Chain Now, Scott W. Luton speaks with Kurt Heusner, CEO of Endpoint Automation Solutions, about warehouse execution in the SMB market. Kurt discusses his experience with growth-focused businesses and emphasizes the importance of time-to-value, adoption, and simplicity over complexity. He explains how trust in systems affects team performance and why warehouses often reveal operational challenges first. The conversation also addresses ERP warehouse modules versus standalone WMS solutions as complexity grows, modular implementation approaches, the ongoing significance of barcoding, and how newer technologies fit into modernization strategies. The episode concludes with insights into Endpoint’s peer communities and grant programs designed to enhance warehouse execution without disrupting daily operations.   This episode is hosted by Scott Luton, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show:…

Supply Chain Now Radio – Episode-120

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