For three decades, WiseTech Global has been quietly powering the movement of goods around the world, but the biggest transformation in the company’s history may still be ahead. In this episode of Supply Chain Now, Scott W. Luton and Wiley Jones are joined by Zubin Appoo, Chief Executive Officer at WiseTech Global, Australia’s largest ASX-listed technology firm and the world’s leading logistics, supply chain, and global trade technology company. Together, they explore what it truly means to build digital infrastructure for the global supply chain, from customs brokerage and freight forwarding to the full end-to-end trade lifecycle following WiseTech’s landmark acquisition of e2open. Zubin draws on nearly 25 years of experience, including 15 foundational years at WiseTech and seven years leading social purpose businesses, to make the case for being AI-first rather than AI-assisted. He also unpacks how decades of proprietary data, combined with large language models, are enabling WiseTech to solve problems that were previously out of reach, faster and more powerfully than ever before. Zubin also shares the leadership philosophy that has guided him across every role: reward success, reward failure, punish inaction. It’s a mindset built for an era where the pace of change demands bold experimentation,…

All throughout industry, companies are using innovative technologies to transform successful planning within the supply chain. And nobody is more knowledgeable in the development and the cutting-edge solutions than Zheng Sui, PhD, the Vice President of Product Management and Head of Research at e2open, who pioneers advanced technologies for next-generation supply chain planning solutions. Listen in as host Scott Luton welcomes Dr. Sui to the show as they delve into the importance of data in supply chain planning, the impact of AI, and e2open’s vision for the future of planning solutions, emphasizing connected planning. Listen along as Scott and Dr. Sui also discuss: Insights into AI algorithms and scenario planning The evolving role of ESG considerations in supply chain management Predictions for 2024, highlighting the need for flexible strategies and increased integration of AI