Check out a special marketing edition of The Buzz, featuring hosts Mary Kate Love, Amanda Luton, and Katherine Hintz of the Supply Chain Now team! Tune in and learn more about the impact of marketing in the supply chain industry. Listen in as Mary Kate, Amanda, and Katherine discuss various topics including the challenges faced by Starbucks, the surge in sports sponsorship revenue in 2023, and the dark side of fast fashion. They also shared their favorite newsletters, podcasts, and documentaries that provide insights into AI, marketing, and ethical consumption.

In this episode of Supply Chain Now, host Scott Luton and special guest co-host Maria Villablanca welcome Dr. Dinesh Davè, Professor & Director of Supply Chain Management at Appalachian State University, and Evan Junker, Chief Growth Officer at SPARQ360, to unpack insights from the 2025 Supply Chain Trends and Attitudes Report. The annual study, conducted by Appalachian State and SPARQ360, surveys hundreds of supply chain managers across the U.S. to reveal where leaders are investing, from AI and visibility platforms to sustainability and risk management. Together, the panel discusses how familiarity and adoption of AI are rising, why the “ambition-action gap” still challenges sustainability progress, and what’s driving executives to balance cost efficiency, resilience, and environmental responsibility. They also explore how partnerships, collaboration, and customer-centered priorities are emerging as the new competitive advantage. Packed with practical insights and forward-looking data, this conversation offers a clear snapshot of where supply chain strategy is heading in 2025 and beyond. This episode is hosted by Scott Luton and Maria Villablanca, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show: Connect with Dr. Dinesh Davè Learn…