For three decades, WiseTech Global has been quietly powering the movement of goods around the world, but the biggest transformation in the company’s history may still be ahead. In this episode of Supply Chain Now, Scott W. Luton and Wiley Jones are joined by Zubin Appoo, Chief Executive Officer at WiseTech Global, Australia’s largest ASX-listed technology firm and the world’s leading logistics, supply chain, and global trade technology company. Together, they explore what it truly means to build digital infrastructure for the global supply chain, from customs brokerage and freight forwarding to the full end-to-end trade lifecycle following WiseTech’s landmark acquisition of e2open. Zubin draws on nearly 25 years of experience, including 15 foundational years at WiseTech and seven years leading social purpose businesses, to make the case for being AI-first rather than AI-assisted. He also unpacks how decades of proprietary data, combined with large language models, are enabling WiseTech to solve problems that were previously out of reach, faster and more powerfully than ever before. Zubin also shares the leadership philosophy that has guided him across every role: reward success, reward failure, punish inaction. It’s a mindset built for an era where the pace of change demands bold experimentation,…

In this episode of The Buzz, powered by APL Logistics, Scott Luton is joined by Marty Parker and special guest Thomas Beil, founder and CEO of Perfect Planner, for a timely conversation on supply chain performance, workforce challenges, decision intelligence, and the future of planning. The conversation explores what leading supply chain organizations have in common, including customer focus, leadership alignment, clear strategy, balanced metrics, and a culture of innovation. Scott, Marty, and Thomas also discuss the growing memory chip crunch, how retailers are using tariff refunds to lower prices, and the rising demand for supply chain talent with AI skills. The discussion then dives into the democratization of expertise, the power of AI to capture institutional knowledge, and why decision intelligence may be the missing layer between data visibility and better execution. Thomas also shares how Perfect Planner is helping manufacturers move beyond spreadsheets and into a more proactive, standardized, and scalable planning process. Key Takeaways: The five traits leading supply chain organizations consistently demonstrate Why technology projects often fail because of leadership and process issues, not the technology itself How the memory chip shortage is being driven by AI infrastructure demand Why supply chain talent, AI skills, and…