Discover how Trek, a global leader in the bicycle industry, transitioned from B2B-only shipments to launching a direct-to-consumer (DTC) initiative, propelling their business to new heights. In this webinar, Supply Chain Now hosts Scott Luton and Kim Reuter are joined by ProShip Co-Founder Justin Cramer and Tom Spoke, IT Director of Business Applications at Trek Bicycle Corporation, to discuss the strategic carrier decisions, innovative technologies, and operational efficiencies that fueled Trek’s growth. They will also explore how Trek’s partnership with ProShip helped streamline their supply chain, optimize shipping costs, and deliver exceptional customer experiences. This webinar is a must-attend for businesses looking to expand their reach and ride the wave of direct-to-consumer success.

Businesses are collecting mountainous amounts of data, but few are using that data to make transformative change. Multiple departments, systems, and processes, often working in siloes with varying tasks, responsibilities, conflicts of interest, create a patchwork of data points. This makes it difficult for finance teams to access and analyze information that gives them both the ‘big picture’ and granular detail. With restricted visibility, effective decision-making across the supply chain becomes a challenge. It’s time for finance to take a strategic standpoint, to create a more efficient, resilient, and cost-effective supply chain. Join this session while we cover topics such as : The challenges and risks with financial data Why data is your single source of truth The strategic role of finance in the supply chain How to establish a data-driven supply chain