Fulfillment Potential: The Strategic Impact of Robotics in 3PL Operations
In this episode of Supply Chain Now, Scott Luton sits down with Bryan Wright, CTO and COO at G10 Fulfillment, and Cody Upp, Head of Marketing, Sales and Solutions at Zebra Robotics Automation, to explore how next-generation automation is reshaping third-party logistics.
Bryan shares G10’s journey to finding the right automation partner to boost labor efficiency, accuracy, and growth while maintaining cost control and training flexibility. Cody explains Zebra’s modular AMR (autonomous mobile robot) system—designed with operators in mind—that reduces variable cost per unit, maximizes utilization, and supports multiple workflows from picking to replenishment. Together, they break down why decoupling carts from robots isn’t just innovative, it’s transformative.
This episode is hosted by Scott Luton, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.
Additional Links & Resources
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