April Coolidge

At MODEX 2026 in Atlanta, Scott Luton caught up with Mike Harris, VP of OMRS at Ocado Intelligent Automation, to explore how robotics, software, and evolving customer expectations are reshaping modern warehouse operations. While robots may grab the spotlight, Harris makes it clear: the real value lies beneath the surface, as in the intelligence that powers them.   Rising Expectations and the Cost-to-Serve Challenge Warehouse operators are under increasing pressure from both ends of the supply chain. Costs continue to climb, while customer expectations are rising just as quickly. “Cost to serve is continuing to increase and customers expect things faster and completely accurate” Harris explains. This dynamic creates a constant balancing act. Organizations must improve speed and accuracy while controlling costs, a challenge that requires more than incremental improvements. It demands smarter, more adaptive systems.   Flexibility and Long-Term Thinking Take Center Stage In today’s volatile environment, Harris sees a clear shift in how companies approach automation investments. “We’re finding that customers are looking to invest in technologies and partners that they want to stay with for a while,” he notes. Rather than chasing one-off solutions, organizations are prioritizing long-term partnerships and scalable platforms that can evolve with their…

Podcasting has become a crowded — and noisy — field. It seems these days everyone has a mic — and a platform. The supply chain really entered the international spotlight during COVID-19, when goods piled up at ports during stay-at-home mandates. The rapid rise in e-commerce kept the focus on the supply chain as consumers demanded to be kept up to date on when all their stuff was going to be delivered. Supply chain-focused podcasts emerged to shed light on shutdowns and disruptions as well as the advancements in moving goods from points A to B — and sometimes C, D, and E. But not all podcasts take a serious look at the supply chain. There was a rash of silly content when an Evergreen container ship got stuck in the Suez Canal, and whenever a critter steals an Uber Eats delivery, the doorbell camera footage airs everywhere. We love a funny squirrel video just as much as everyone else does, but to maximize your supply chain podcast’s reach and impact, you should treat your subject matter with the seriousness it deserves. At Supply Chain Now, we pride ourselves on giving the best and brightest in the industry a voice,…