Bill DeMartino

At MODEX 2026 in Atlanta, Scott Luton caught up with Mike Harris, VP of OMRS at Ocado Intelligent Automation, to explore how robotics, software, and evolving customer expectations are reshaping modern warehouse operations. While robots may grab the spotlight, Harris makes it clear: the real value lies beneath the surface, as in the intelligence that powers them.   Rising Expectations and the Cost-to-Serve Challenge Warehouse operators are under increasing pressure from both ends of the supply chain. Costs continue to climb, while customer expectations are rising just as quickly. “Cost to serve is continuing to increase and customers expect things faster and completely accurate” Harris explains. This dynamic creates a constant balancing act. Organizations must improve speed and accuracy while controlling costs, a challenge that requires more than incremental improvements. It demands smarter, more adaptive systems.   Flexibility and Long-Term Thinking Take Center Stage In today’s volatile environment, Harris sees a clear shift in how companies approach automation investments. “We’re finding that customers are looking to invest in technologies and partners that they want to stay with for a while,” he notes. Rather than chasing one-off solutions, organizations are prioritizing long-term partnerships and scalable platforms that can evolve with their…

Special Guest Blog Post written by Demostenes (Demo) Perez, Photo by Rikin Katyal   After more than 25 years in logistics and supply chain management and having led over 200 regional distribution projects, I’ve come to realize that the questions people don’t ask are often the most important. Throughout my career, I’ve worked with global multinationals, emerging brands, and family-run businesses. I’ve helped move everything from underground mining equipment to high-fashion goods, from pharmaceuticals and food to toys and chemicals. Some supply chain models I helped design are still thriving today; others were shut down after a few years. Many didn’t even make it past the drawing board. In that time, I’ve had the privilege of collaborating with logistics professionals from nearly every corner of the world and making lifelong friends in the process. Yet no matter the company size or product type, I still wish more people would ask these five questions before launching or scaling their operations in Latin America: 1. How well do I understand the diversity within Latin America? “Latin America” is often treated as a single market. It’s not. Logistics conditions in Mexico are completely different from those in Brazil. Colombia, Argentina, Peru, and Chile…