Birgit Matthiesen

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We kicked this week off with a special episode of Supply Chain Now featuring Mike Griswold. Scott, Kelly, and Mike discuss the key takeaways from the Gartner Supply Chain Symposium/Xpo 2021. For Monday’s This Week In Business History, Kelly gives insight on two notable figures who have made some amazing strides in theoretical economic science research. On Tuesday, we released an episode of Supply Chain Now with host Scott Luton. Scott had the opportunity to chat with Theodora Lau the Founder of Unconventional Ventures and Bradley Leimer the Co-Founder of Unconventional Ventures. They discuss some of the amazing points in their book titled “Beyond Good: How Technology Is Leading a Purpose-Driven Business Revolution.” We also released an episode of Logistics With Purpose this week. Host Enrique and Monica talk with Dave Schweidenback the Founder and CEO of Pedals for Progress. Dave shares the story behind the logistics of shipping 4,800 bikes across 45 different countries. For Thursday’s Supply Chain Now episode Scott interviews communications expert Monique Russell from Clear Communications, LLC. This conversation is all about effective communication and…