Brian Fugate, Ph.D.

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…

Check out everything that’s been happening at Supply Chain Now! We’re looking back on all the latest conversations, interviews, and episodes right here. On Monday, we released a special Memorial Day episode of Veteran Voices, hosts Scott W. Luton and Kelly Barner share their own personal messages, including what Memorial Day means to them and a few examples of those incredible individuals that sacrificed it all for others. On Tuesday, we released 2 new episodes! On this TEKTOK Classic Episode, host Karin Bursa speaks with Lora Cecere, CEO of Supply Chain Insights and industry trailblazer, about her career journey. On TECHquila Sunrise, host Greg White continues his conversation with Jack Freeman of PeakSpan Capital, discussing the current investment environment for supply chain tech. On Wednesday, Dr. Marcell Vollmer with Boston Consulting Group and Jacob Gorm Larsen with Maersk Group joined hosts Kelly Barner and Scott Luton on Dial P for Procurement to discuss digital procurement transformation. On Thursday, we released this week’s episode of The Supply Chain Buzz, powered by OpenText. In this episode, Supply Chain Now Co-hosts Greg White and Scott Luton are joined by Kelly Barner (Host of Dial P for Procurement) to talk about the 2021 Supply…