Brian Fugate, Ph.D.

From Grocery Innovator to Global Tech Enabler At Manifest 2026, Scott Luton spent time with David Scheffrahn, Vice President of Sales with Ocado Intelligent Automation, to explore how fulfillment technology is evolving in an era defined by volatility. While Ocado is widely known in the UK and Europe for its e-commerce grocery leadership, Scheffrahn explained that the company’s North American focus is different. Over 25 years of building its own advanced grocery e-commerce and fulfillment operations, Ocado developed a powerful technology stack to drive efficiency. “What we’ve done in the last five years,” he shared, “has taken the tech stack that we built for our own use, and now we’re offering it to other companies to buy and use for their operations.” Today, Ocado supports 3PLs and global brands with end-to-end automation solutions that enable companies to maintain greater control over their omnichannel fulfillment, especially those looking for alternatives to marketplace giants.   Volatility Hasn’t Gone Away When asked about dominant supply chain themes heading into 2026, Scheffrahn was direct: “Volatility has not gone away.” He described 2025 as “a massive shock in the system,” with tariffs and shifting trade policies forcing customers to pause projects and reassess strategy. “Almost…

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton met with John Lash, who leads strategy and vision at e2open, a WiseTech Global Group company. E2open is a global platform powering the entire lifecycle of making, moving, and selling goods, with capabilities spanning planning, logistics, global trade, supply management, and procurement. The platform is designed not just for enterprise visibility but for true end-to-end coordination across extended supply chain ecosystems. Lash emphasized that disruptions rarely originate within a company’s four walls. “Your sub-tiers are where most of the risk lives,” he explained. “That’s where your day-to-day operations—and your long-term strategy—are truly shaped.” It’s a lesson sharply reinforced during the pandemic, which reminded leaders worldwide that no one does supply chain alone.   Old Challenges Intensified by New Realities When Luton asked about the biggest challenges facing planning teams today, Lash pointed immediately to constraints—supply constraints, manufacturing constraints, and now, the added layer of global trade volatility. Trade policies that once shifted every few years now change weekly, daily, or even hourly. Lash offered a striking example: Brazilian coffee duties jumped from 10% to 50% this summer—before returning to 0%. “How do you plan through that?” he asked.…