Brian Fugate, Ph.D.

This post is written by our friends at e2open. E2open is the connected supply chain software platform that enables the world’s largest companies to transform the way they make, move, and sell goods and services. Moving as one.™ Learn More: www.e2open.com.   Supply chains are entering a pivotal stretch of highway into the future. It’s a route marked by regulatory detours, geopolitical potholes, and rising expectations for speed, intelligence, and resilience. The journey ahead demands connected data, embedded AI, and agile decision-making. Below are the five major “mile markers” defining the road to supply chain transformation, and how e2open helps organizations navigate the way forward with confidence.   1. Tariff and non‑tariff compliance risks: avoiding costly road hazards Tariff volatility and non‑tariff barriers create regulatory road conditions that can change quickly. For cost-focused leaders, this unpredictability can feel like driving through dense fog. One wrong move can result in delays, penalties, or unplanned expenses. Forward‑thinking organizations are installing automated guardrails: integrated trade compliance systems, dynamic landed‑cost modeling, and synchronized import/export workflows. These tools help reduce blind spots and ensure companies don’t veer into costly territory. The e2open Global Trade suite puts the world’s most comprehensive, continuously updated regulatory content directly…

Demand can change in an instant. A flash promotion takes off faster than expected. An influencer post sends a niche SKU into the stratosphere. A heat wave flips seasonal demand on its head. And suddenly, your forecast—carefully crafted weeks ago—feels like yesterday’s weather report. This is where demand signal management earns its keep. Instead of reacting too late or overreacting too early, it helps supply chain teams interpret what’s really happening and respond with confidence. For retailers and consumer brands navigating constant demand volatility, it’s the difference between chasing noise and acting on insight.   The problem: demand forecasts lag reality Traditional forecasting has a fundamental challenge: timing. Forecasts are built on historical patterns and planning cadences that move at a measured pace, but demand levels today won’t wait for the next planning cycle. Modern demand shocks often arrive without warning: a promotional discount goes viral, a competitor runs out of stock, weather drives sudden regional swings, or a trend outpaces merchandising plans. In these moments, planners face a familiar tension. React too slowly, and shelves go empty. React too aggressively, and you’re stuck with excess inventory once the spike fades.   What demand signals are (and what they aren’t)…