Darragh Murphy

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Special Guest Blog Post written by Deborah Dull   Imagine it’s launch season in your supply chain, and a team of AI agents is hard at work: coordinating shipments with suppliers, allocating inventory, and handling a missed delivery. It’s hard to go a day without hearing about the latest AI headlines: new LLMs, new applications, new use cases. These discussions are part of my every day. Business leaders and IT teams are eager to explore – and they have a lot of questions… and apprehension. In these discussions, we have found one framework that lands consistently: consider AI agents like new hires, not new software.   Step 1: Hire Like You Mean It Just like hiring humans, this step is about defining what you need. The first decision is the purpose of the role: what problems are you trying to solve? Where are your people overwhelmed? Where is your business growing in coming months? From here, the next decision is to build the business case just like you would for a new headcount. For example, consider the ROI of having a digital employee who can process supplier performance data 24/7. Now, decide on the type of agent that will join…