Jerai Robins

Supply chain technology is a hot commodity. Venture capital investments in supply chain tech and technology-based logistics companies have totaled an estimated $15.4 billion in 2024, and more than 150 supply chain startups have been acquired in the last two years as logistics companies work to leverage cutting-edge technology to improve their services. According to a Kearney report, the biggest capital infusions have been in delivery technology, warehouse automation, and supply chain digitization and artificial intelligence (AI), and the investments are paying off. “Quite simply, the more you invest, the better you get at monetizing breakthrough innovation.” Freight brokerages, in particular, are looking to technology to help set them apart – or stay in business. Brush Pass Research reported there are 17.5% fewer active freight brokerages today than there were two years ago. Three Supply Chain Startups to Know StartUs Insights identified the top nine supply chain innovations and trends for 2025: AI Internet of Things (IoT) Flexible supply chains Big data and analytics Robotics Supply chain sustainability Supply chain traceability Last-mile delivery Cybersecurity   “The supply chain has several variables that hinder its efficiency, including globalization, government regulations, pandemics, international transportation costs, increasing competition, and more,” StartUs said of…

written by Chris Cunnane with InterSystems   Supply chains have never been more complex or more exposed to disruption. From geopolitical instability and extreme weather to labor shortages and shifting demand, organizations are operating in a constant state of uncertainty. In this environment, basic visibility is no longer enough. Companies need the ability to monitor products in motion, understand their history, and act quickly on reliable data. That is where track and trace becomes essential. Track and trace technology enables organizations to follow products across the supply chain in real time and trace their full history from origin to destination. It connects data from barcodes, RFID tags, IoT sensors, telematics systems, and enterprise applications into a unified view. When supported by a modern data platform, this information becomes more than operational detail. It becomes a foundation for smarter decisions.   Move from Visibility to Action Many organizations have invested in visibility tools, but visibility alone does not solve problems. Knowing that a shipment is delayed is useful; knowing how that delay will affect downstream production, customer commitments, and inventory levels is far more valuable. Track and trace capabilities, when paired with analytics and decision intelligence, help companies shift from reactive…