Karen Sammon

Special Guest Blog Post written by Jeff Eckel, Director of Product Marketing, e2open   “Dad, why are they out of my favorite cereal?” your 10-year-old asks you at the grocery store, noticing that their favorite breakfast food is missing. The answer is more complex than they could imagine – hurricanes don’t just bring bad weather; they create far-reaching supply chain disruptions that affect everything from food to toys. Each hurricane season often brings catastrophic floods and wind damage. While communities will rebuild after the devastation, supply chains – the force behind keeping stores stocked – also experience powerful shocks beyond the storms’ path. The ripple effect of hurricanes across global trade The impact extends well beyond the immediate devastation. Critical port hubs for global trade close as hurricanes batter coastal regions. Cargo ships carrying essential goods like food, medical supplies, and consumer products must reroute or anchor offshore, waiting for storms to pass. This creates massive supply chain delays. Ports with backlogs of ships trying to dock and unload. Over-the-road and rail transportation networks face fallen trees, flooded roads, and damaged infrastructure that make movement difficult. Inland distribution centers face pressure Inland distribution centers – strategically located hubs where goods…

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…