Lorraine Balog

Special Guest Blog Post written by Dr. Johannes Hangl with e2open   AI is no longer an experiment in global trade compliance. It’s already being applied in product classification, document-to-declaration workflows, risk targeting, and sanctions screening. At the same time, regulators and customs authorities are adopting AI themselves. This is raising expectations for data quality, transparency, and governance across the entire trade ecosystem. With the EU AI Act set to apply from August 2026, companies that have not yet implemented human-in-the-loop controls, drift monitoring, and defensible audit trails are running out of time to close the gap.   Where AI is already adding real value today: HS and ECN classification   Product classification has become one of the most practical AI use cases. Modern tools can now suggest harmonized system (HS/ HTS) and export control (ECCN) codes, explain the rationale, and attach confidence scores and audit metadata to each decision. This direction mirrors what customs authorities are doing. Administrations such as German Customs have discussed using machine learning to improve targeting and risk detection. It appears both sides of the border are moving toward data-driven decision support. AI does not remove accountability. It changes how accountability is exercised.   Practical…

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW