Oluyinka Ajirotutu

Last month, we launched Between the Lines, our Supply Chain Now book club, with a simple idea: the best leaders don’t just consume headlines, they read deeply, think critically, and stay curious. The response to our first edition reminded us how powerful shared learning can be! This month, we’re building on that momentum with fresh selections designed to challenge perspectives, spark new ideas, and strengthen the way we think, innovate, and navigate an ever-evolving global landscape.   Check out a few of the selections the Supply Chain Now team recommends from February 2026:   Scott Luton: The 2028 Global Intelligence Crisis from Citrini Research Imagine a short-term future where the very technology we hail as humanity’s next great productivity engine becomes essentially the source of a global economic crisis. “The 2028 Global Intelligence Crisis” from Citrini Research is a thought experiment that projects just such a scenario: by 2028, rapid and widespread AI adoption has supercharged productivity yet hollowed out the consumer economy, driving unemployment above 10% and triggering a deep market downturn as traditional spending collapses despite booming output. In this speculative, but unsettling, framework, AI doesn’t fail, it succeeds so overwhelmingly that the economy it was meant to…

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW