Stacey Schroeder

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

written by Chris Cunnane with InterSystems   Supply chain leaders are under constant pressure to move faster, reduce costs, improve resilience, and respond to disruptions in real time. Yet despite billions invested in technology, many organizations still struggle with stockouts, delayed shipments, excess inventory, and unreliable forecasts. The problem may not be the supply chain itself. It may be the data behind it. Most organizations today operate with more supply chain data than ever before. ERP systems, warehouse management platforms, transportation tools, supplier portals, IoT devices, and analytics dashboards generate a nonstop flow of information. On paper, this should create unprecedented visibility. But visibility is not the same as confidence. When inventory data is delayed, supplier updates are inconsistent, and demand signals are fragmented across systems, organizations are forced to make critical decisions using incomplete or unreliable information. The result is a distorted picture of reality, and costly mistakes follow. Companies expedite shipments they didn’t need. They over-order inventory “just in case.” They miss shortages that were hiding in plain sight. And they spend valuable time reconciling conflicting reports instead of solving problems.   The Real Problem: Fragmented Data The challenge isn’t a lack of data. It’s that the data…