Steve Barber

written by Chris Cunnane with InterSystems   Supply chains have never been more complex or more exposed to disruption. From geopolitical instability and extreme weather to labor shortages and shifting demand, organizations are operating in a constant state of uncertainty. In this environment, basic visibility is no longer enough. Companies need the ability to monitor products in motion, understand their history, and act quickly on reliable data. That is where track and trace becomes essential. Track and trace technology enables organizations to follow products across the supply chain in real time and trace their full history from origin to destination. It connects data from barcodes, RFID tags, IoT sensors, telematics systems, and enterprise applications into a unified view. When supported by a modern data platform, this information becomes more than operational detail. It becomes a foundation for smarter decisions.   Move from Visibility to Action Many organizations have invested in visibility tools, but visibility alone does not solve problems. Knowing that a shipment is delayed is useful; knowing how that delay will affect downstream production, customer commitments, and inventory levels is far more valuable. Track and trace capabilities, when paired with analytics and decision intelligence, help companies shift from reactive…

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with two leaders from Manhattan Associates—Brett Lindner, Director of Product for Supply Chain Planning, and Ryan Gifford—Senior Director of Strategic Business Development. Together, the conversations painted a clear picture of one of the most persistent challenges in supply chain—and one of the biggest opportunities ahead: unifying planning and execution to drive agility, visibility, and better outcomes.   A Unified View of the Supply Chain Manhattan Associates is widely known for its strength in supply chain execution, spanning warehouse management, transportation management, labor management, and order management. As both Lindner and Gifford emphasized, what differentiates Manhattan today is its unified platform that brings execution and planning together—not as loosely connected systems, but as a single, cohesive foundation. Lindner explained that Manhattan helps companies model and design their future supply chains, enabling better planning decisions that directly inform execution. Gifford echoed that point, describing Manhattan’s approach as “two formerly siloed applications now dancing in unison”—all driven by a shared inventory and decision framework.   The Old Problem That Won’t Go Away: Silos When asked about old and new challenges in supply chain planning, both leaders pointed to the same…