Susan Kilrain

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…

It’s been a great week here at Supply Chain Now! Stay in the loop with all our latest conversations right here. We kicked off the week on Monday with 3 new episodes! In this episode, Greg White and Scott Luton welcomed Logan Ensign with Alloy and Katlyn Davis with Valvoline to Supply Chain Now to discuss how sales and supply chain can work together for retail success. On This Week in Business History, host Scott W. Luton interviewed an entertainment industry trailblazer: Ellen Snortland. In this wide-ranging, fascinating discussion, Ellen shares her incredible journey from helping her family survive a horrible, life-changing flood in South Dakota t0 forming the first all-female theater company in Santa Barbara, California – – and beyond! On Supply Chain Now en Espanol, hosts Enrique Alvarez and Demo Pérez welcomed Juan Carlos Croston, president of the Caribbean Shipping Association, to the podcast. On Tuesday, we released 2 new episodes. TEK TOK Digital Supply Chain Podcast released a replay of its latest livestream in which hosts Karin Bursa and Scott Luton welcomed Mallery Dosdall with Red Wing Shoe Co. to learn how S&OP can make an enormous impact on business. On TECHquila Sunrise, host Greg White discusses…