Timothy Brown

In today’s supply chain landscape, digital transformation is no longer optional—but as the panelists in the latest Supply Chain Now webinar revealed, it’s also not just about technology. Hosted by Scott Luton and Jake Barr, this conversation brought together two powerhouse leaders: Eliza Simeonova, Quality Supply Chain Operations Officer at Haleon, and Philip Vervloesem, Chief Commercial & Markets Officer at OMP. Together, they tackled one of the most pressing challenges of our time—how to lead meaningful, people-centered transformation in an age increasingly defined by AI. A few insights stood out: Technology isn’t the hero—people are. True digital transformation begins with clarity of purpose, disciplined simplification, and leaders who stay close to the work. AI amplifies human intelligence, it doesn’t replace it. The most successful organizations empower their teams to collaborate with technology, not compete against it. Waiting for perfection is the biggest risk. Progress comes from experimentation, agility, and the courage to act before every variable is known. From redefining leadership mindsets to practical strategies for upskilling teams, this discussion offered an inspiring roadmap for supply chain leaders ready to embrace what’s next. Watch the full webinar on demand: Register to view the replay »Download the companion resource: 5 Must-Know…

At the Gartner Supply Chain Planning Summit in December 2025, Scott Luton sat down with Stephen Musciano, a former practitioner turned technology leader who now helps transform supply chain organizations through Lyric—a fast-growing, math-first, AI-native platform redefining what supply chain technology can be. Musciano, who began his supply chain career at companies such as New Balance and Under Armour, brings both real-world execution experience and deep technical vision to his work. That mix is central to what makes Lyric—and its philosophy—stand apart.   Lyric: A Platform, Not a Point Solution Musciano described Lyric as fundamentally different from traditional vendors. Rather than offering a single application or fixed module suite, Lyric provides a true supply chain platform in Lyric Studio—one built from composable, no-code building blocks that allow companies to create exactly what they need. “Think Legos,” Musciano explained. “We’re not selling you a car or a house. We give you the blocks so you can build what your supply chain truly needs. We might even give you a starter kit but the configuration and molding it to fit your business and your problem is where the magic happens.” Lyric Studio is intentionally designed centered on non-technical practitioners—people like “Maria,” Lyric’s…