Ulrich Mast

It’s time for Supply Chain Now! We’re looking back on the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 2 new episodes! In this episode of Digital Transformers, powered by Supply Chain Now, hosts Kevin L. Jackson and Kelly Barner welcome Gary Storr and April Harrison with Trust Your Supplier to the podcast to discuss supplier management using blockchain. On This Week in Business History, guest host Nick Roemer with Cibus21 walks us through the history of the COP: the conference of parties, as well as key milestones in actions to address sustainability. On Tuesday, we released 2 new episodes! On this episode of Supply Chain Now, Bobby Holland, Freight Data Solutions team at U.S. Bank and Drew Wilkerson, head of XPO’s transportation group in North America, share the results of the Q1 2021 report with Greg White and Scott Luton, interpreting what they may mean for the economy and the shipping industry in the short and longer term. On TECHquila Sunrise, we looked back on a Classic episode where host Greg White shared the ins and outs of what it takes to get into supply chain tech. On Wednesday, Charles Redding, CEO…

At Manifest 2026, Scott Luton shared a cup of coffee with Max Garland, Senior Reporter at Supply Chain Dive, an Informa TechTarget publication, for a boots-on-the-ground perspective from one of the industry’s most plugged-in observers. Garland covers freight, logistics, retail fulfillment, and parcel delivery: the parts of the supply chain where strategy meets reality. And after a bruising 2025, he sees an industry that’s not just reacting anymore. It’s recalibrating.   From Plan B to Plan D If 2025 had a theme, Garland says it was contingency planning. “Last year was when a lot of companies were putting together those Plan B’s, Plan C’s, and Plan D’s,” he explained, pointing to tariff upheaval and shifting trade policy that forced leaders into constant reaction mode. Companies prioritized flexibility: diversifying sourcing, adjusting procurement strategies, and preparing for fires wherever they might spark. In 2026, that flexibility remains. But the tone has shifted. Now companies are “firming up their plans, fine-tuning, making sure those back-up plans are cost-effective as well.” It’s no longer just about avoiding disruption; it’s about operating efficiently within it. In other words, supply chain leaders aren’t just jumping over candlesticks anymore (like Jack from the old nursery rhyme). They’re…