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Keeping it Real with Retail Leadership: A Chat with Bill Thorne

In this episode of Supply Chain Now, host Scott Luton welcomes Bill Thorne, Senior Vice President of Communications, Research, and Marketing at the National Retail Federation (NRF) and host of the Retail Gets Real podcast. Together, they explore the evolving landscape of retail, from how customer insights drive innovation to the power of storytelling in shaping brand loyalty.

This engaging conversation covers the impact of COVID-19 on retail operations, how agility and speed became key to survival, and why retailers must embrace change to stay competitive. Bill also shares insights from his time at Walmart, lessons from Savannah’s booming port economy, and why successful retailers prioritize community and connection.

 

This episode is hosted by Scott Luton, and produced by Amanda Luton, Trisha Cordes, and Joshua Miranda.

 

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