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Keeping it Real with Retail Leadership: A Chat with Bill Thorne

In this episode of Supply Chain Now, host Scott Luton welcomes Bill Thorne, Senior Vice President of Communications, Research, and Marketing at the National Retail Federation (NRF) and host of the Retail Gets Real podcast. Together, they explore the evolving landscape of retail, from how customer insights drive innovation to the power of storytelling in shaping brand loyalty.

This engaging conversation covers the impact of COVID-19 on retail operations, how agility and speed became key to survival, and why retailers must embrace change to stay competitive. Bill also shares insights from his time at Walmart, lessons from Savannah’s booming port economy, and why successful retailers prioritize community and connection.

 

This episode is hosted by Scott Luton, and produced by Amanda Luton, Trisha Cordes, and Joshua Miranda.

 

Additional Links & Resources

Check out all the great resources and information mentioned during the show:

 

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Kim Reuter

Host

From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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