Check out a special marketing edition of The Buzz, featuring hosts Mary Kate Love, Amanda Luton, and Katherine Hintz of the Supply Chain Now team! Tune in and learn more about the impact of marketing in the supply chain industry. Listen in as Mary Kate, Amanda, and Katherine discuss various topics including the challenges faced by Starbucks, the surge in sports sponsorship revenue in 2023, and the dark side of fast fashion. They also shared their favorite newsletters, podcasts, and documentaries that provide insights into AI, marketing, and ethical consumption.

Join us today for the Digital Transformers edition of The Buzz, Supply Chain Now’s regular Monday livestream! Held at 12 noon ET each week, The Buzz focuses on some of the leading stories from global business and global supply chain, always featuring special guests – the most important of which is the live audience! In this week’s episode of The Buzz, hosts Scott Luton, Kevin L. Jackson, and Mary Kate Love discussed a variety of news stories and topics including: The use of artificial intelligence (AI) in supply chains The importance of digital transformation in business to business (B2B) companies The reduction of veteran homelessness Listen in as the hosts highlight the benefits of AI in improving global visibility, reporting, and forecasting accuracy in supply chains, the need for B2B companies to adapt to digital transformation to enhance customer retention and satisfaction, and the significance of the decrease in veteran homelessness, attributing the success to collaboration among local, state, and national entities, and the simple approach of prioritizing stable housing.