How The NOW Generation Crushed a Supply Chain Case Competition

In this new episode of the NOW Generation series on Supply Chain Now, Scott Luton and guest host Deborah Dull welcome Dr. Peter Haug, Sam Nocera, and Joshua Young from Western Washington University to explore how the NOW generation is shaping the future of supply chain management.

They discuss a first-of-its-kind case competition hosted by the university, where student teams tackled the challenge of creating a circular supply chain model for industrial pumps—an ambitious problem grounded in real-world complexity. Sam and Joshua, both first-year students, share how their team designed an innovative and decentralized repair hub strategy that leveraged predictive maintenance, digital passports, and augmented reality tools.

Deborah and Dr. Haug offer context about the program’s industry-partnered education model and share how mentorship, internships, and case-based learning are preparing students to solve tomorrow’s challenges today.

 

This episode is hosted by Scott Luton and Deborah Dull, and produced by Amanda Luton, Trisha Cordes, and Joshua Miranda.

 

Additional Links & Resources

Check out all the great resources and information mentioned during the show:

 

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Kim Reuter

Host

From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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