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How The NOW Generation Crushed a Supply Chain Case Competition

In this new episode of the NOW Generation series on Supply Chain Now, Scott Luton and guest host Deborah Dull welcome Dr. Peter Haug, Sam Nocera, and Joshua Young from Western Washington University to explore how the NOW generation is shaping the future of supply chain management.

They discuss a first-of-its-kind case competition hosted by the university, where student teams tackled the challenge of creating a circular supply chain model for industrial pumps—an ambitious problem grounded in real-world complexity. Sam and Joshua, both first-year students, share how their team designed an innovative and decentralized repair hub strategy that leveraged predictive maintenance, digital passports, and augmented reality tools.

Deborah and Dr. Haug offer context about the program’s industry-partnered education model and share how mentorship, internships, and case-based learning are preparing students to solve tomorrow’s challenges today.

This episode is hosted by Scott Luton and Deborah Dull, and produced by Amanda Luton, Trisha Cordes, and Joshua Miranda.

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