Retail’s new rules have altered the face of fulfillment forever – and modernizing your DC from warehouse to awarehouse is Rule 1. For years, many companies have treated fulfillment as largely a “backroom” function. Enter the COVID-19 pandemic – and its attendant global shutdowns and quarantines – and a company’s ability to keep its products flowing to buyers is in the spotlight. Supply chain leaders now must determine for their companies what “normal” looks like, and guide their executives and Boards to support new decisions and investments based on changing conditions. Whether defining a “new” normal…a “better” normal…a “safer” normal…a “riskier” normal…a “more flexible” normal, or whatever adjective fits best, supply chain leaders need new evaluation and decision frameworks to shape their fulfillment operation investments. Join Jeff Cashman, a 30-plus-year supply chain veteran, as he and Cyndi Lago, Vice President at Capgemini, a global leader in consulting, digital transformation, technology and engineering services, explore various considerations, dilemmas and options facing Chief Supply Chain Officers as they move into what has traditionally been “peak” fulfillment season and – more importantly – what 2021 is likely to have in store.

Do you have the ability to model the cost, service, and risk implications of potential supply chain decisions? Here’s how better supply chain network design benefits your business and customers—and how to get started today. If your organization has a physical supply chain, supply chain network design is a critical capability to create digital models of your current and future supply chain to test the impact and performance of multiple alternatives—before you invest a dime. Join C.H. Robinson and Optilogic in a practical discussion on how leading companies are taking a balanced approach to optimizing across multiple criteria such as cost, service, risk, and carbon emissions when developing supply chain strategy.