Think you’ve got visibility? Think again. Every year, an estimated 8 billion packages in the U.S. move “blind” — in transit, but not being tracked accurately or in real time. No alerts. No updates. Just guesswork. Before you know it, customers are upset, WISMO tickets are out of control — and your revenue is circling the drain. In this no-fluff session, we’ll uncover four critical visibility fails that quietly wreck shipping performance and erode customer trust during peak. And more importantly, we’ll show you exactly how to fix them fast using tools you already have.   You’ll walk away knowing how to: Detect and fix phantom shipments stuck in pre-transit limbo Set up real-time exception alerts before customers start complaining Eliminate tracking silos with one source of truth across carriers Use webhook-powered automation to reduce WISMO tickets and protect your margins

Transporting perishable goods, whether its medicine or produce, is no easy task and requires intense planning. Supply chain and logistics professionals have employed a number of solutions over the past years to ‘get more visibility’ to what is happening and avoid issues. Yet, even with devices frequently transmitting temperature & location in real time, cold chains around the world still suffer from product loss and products arriving with less shelf life than expected. Join Supply Chain Now host Scott Luton, along with Ilya Preston and Brian Shultz with PAXAFE and dive into the reasons why visibility falls short and discover: Why “getting more visibility” isn’t the only solution—many cold chain operations are sitting on valuable data with hidden insights ready to be uncovered. The challenges of handling vast new data streams, including the costs, staffing needs, and limits of human-based monitoring for scaling insights. How managed logistics data can speed decision-making, cut costs, and provide a competitive edge by transforming sensor data into actionable insights. The power of data-driven decisions across domains and how teams leveraging AI can confidently respond to leadership with consistent, fact-based insights.