En este episodio entrevistamos a Javier Herrero de Sistema B México; un movimiento que nace en 2006 para impulsar empresas con propósito, promoviendo un modelo económico que considere no solo a los accionistas, sino a todos los grupos de interés; sociedad y planeta. La certificación B exige un diagnóstico riguroso y un compromiso legal para mejorar continuamente el impacto social y ambiental. Nuestro segundo invitado, Enrique Álvarez de Vector Global Logistics, nos comparte su experiencia al certificarse y cómo operar con propósito lo ha llevado a optimizar procesos y acceder a mejores oportunidades de negocio, talento y financiamiento. Javier y Enrique resaltan que, más allá del reconocimiento, la certificación impulsa la competitividad a largo plazo; mejores cadenas de suministro con un impacto positivo.

From Planning to Retail: Where Supply Chain Is Headed AI, tariffs, shifting consumer expectations, and new delivery models are creating fresh challenges and opportunities for supply chain leaders. In this episode of Supply Chain Now, Scott Luton and Jake Barr sit down with Gartner’s Noha Samara to bust some of the biggest myths surrounding AI in supply chain planning. Then, Scott talks with Wall Street Journal reporter Liz Young about the forces reshaping retail and logistics, from product assortment and tariffs to trucking, last-mile delivery, drones, and returns. Noha challenges the idea that AI success is simply about doing the same work faster, emphasizing instead the need to redesign jobs, rethink processes, build trust with planners, and focus AI investments on a smaller number of high-impact use cases. She also explains why productivity gains should be measured by the higher-value work AI enables, not simply by workforce reduction. Later, Liz brings a reporter’s perspective to the rapidly changing retail supply chain. She shares how companies are reducing product variety to manage tariffs and complexity, building greater flexibility and resilience into their networks, and navigating increasingly diverse consumer expectations around delivery. The conversation also explores rising trucking costs, the potential of…