Supply Chain Now
Episode 1218

Audio can be a wonderful transportation mechanism. Something snapped in me one day in 106 degree heat in the middle of Texas. And it crystallized the fact that I realized that the kind of stories I wanted to tell were not the kind of comfortable ones where you're sitting behind the mic all the time. It's where you're going out to different parts of our country or the world and transporting listeners to those places.

-Jason Hoch

Episode Summary

Delving into the art of content creation and storytelling within the business landscape, today’s episode, one of the best livestreams of 2023, features award-winning content creators, Jason Hoch and Sean Kipe, and Supply Chain Now host Scott Luton.

This conversation covers diverse topics from engaging audiences to navigating criticism, and emphasizing the significance of genuine storytelling. They share anecdotes, discussing the challenges and rewards of capturing unique stories, and highlighting the power of trust in business and content creation. Throughout the episode, practical tips emerge, such as the significance of quality over speed, the value of listening, and the necessity of investing in storytelling for lasting impact.

Listen in and learn:

  • How to craft compelling narratives that resonate with their audiences while navigating the ever-evolving landscape of digital content creation as a business professional
  • How to emphasize authenticity, connection, and the value of investing emotionally in storytelling
  • The importance of patience, preparation, and quality in content creation
  • How a commitment to innovation and pushing the boundaries of storytelling in today’s dynamic business environment can set your content apart

Episode Transcript

Intro/Outro (00:03):

Welcome to Supply Chain. Now the voice of global Supply Chain Supply chain now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices, and today’s critical issues, the challenges and opportunities. Stay tuned to hear from Those Making Global Business Happen right here on Supply chain. Now.

Scott Luton (00:32):

Hey everybody. Good morning, good afternoon, good evening, Scott Luton with Supply Chain. Now welcome to today’s live stream. Now, on today’s show, we’re featuring a very special and unique conversation. We’re gonna be talking all about digital content creation, and we’re gonna be learning from two of the best pros out there doing it today. So, as y’all know, the ability to create quality, compelling, effective content, it’s no longer just a Hollywood thing, right? The global business world has become quite the content factor in recent years, and we’re gonna be sharing perspective, best practices, expertise here today that will be helpful as you create your own content in 2023 to better reach and engage prospects, customers, and really the market in general. So stay tuned for a great show here today. But hey, before we bring on our outstanding guests, wanna make one quick programming note along these same lines.

Scott Luton (01:23):

So our supply chain now team invites you to join us along with a couple of other digital content creation pros from SAP and IBM for our live webinar on March 21st, where we’re gonna be offering five tips for creating effective digital content. Same thing we’re gonna be talking about here today. So Greg White and I look forward to, uh, hosting Ursula Ring and Brandy Boatner for what promises to be a wonderful live event. We’ve got the link to join right there in the chat. Okay, well, I am, uh, really stoked about the conversation that we have here today beyond what we hear from our guests. Make sure you drop your thoughts in the cheap seats, as it were up in the comments. We’ll share those with our guests, and we’ve got the next hour teed up for a great conversation. So I wanna bring in our featured guests here today, Jason Hoke, president Podcast at Imperative Entertainment.

Scott Luton (02:13):

And Sean Kite, host, writer, producer of the award-winning in the Red Clay, and Fox Hunter Podcasts. Hey, hey, Jason, how are you doing? Hey, how are you? Happy Friday. Happy Friday. Great to see you once again. And Sean Kite, how you doing? I’m good, man. Thanks for having me in here. You bet. Hey, we’ve really enjoyed some of our pre-show conversations, uh, uh, been of course tracking y’all down from afar, all the cool projects and really the stories and the compelling content y’all been creating for years now. So thanks so much to you both Jason and Sean for carving some time out there. Speak to our global, our global fam here at Supply Chain now. So are y’all ready for what we call a little fun warmup question here? Let’s do it. All right. So we love our music around here. We love our sports around here, and I’m a big old history nerd, so <laugh> where all those things intersect on February 3rd, 2008, one of my faves all time faves, Tom Petty and the Heartbreakers performed at halftime of the Super Bowl. I can’t believe that’s 15 years ago. So with that said, and Jason, I’m gonna start with you. What is one of your favorite all-time Super Bowl performances?

Jason Hoak  (03:31):

So it kind of surprised me, but thinking back to someone I didn’t really follow and pretty blown away when I saw it was Bruno Mars 2014, and the energy and the passion behind that performance was really great. And then the next year, I have to do this on purpose. I can’t get away not saying this, Katie Perry the next year is widely thought to be one of the best performances. She did a podcast with us this, uh, last year, so I have to include her because she deserves it on her own, but it was really good too. So very different choices for sure, but equally good in their own right.

Scott Luton (04:07):

Completely agree. And we, and we maybe we’ll touch on that Katie Perry collab that you had, Jason Rashan bringing you in. Now you are beyond how we tee you up, award-winning content creator, you’re, uh, one heck of a musician that I think plays a variety of instruments. So I’m really curious to hear your pick here.

Sean Kipe (04:25):

<laugh> Mine’s kind of a tie, I think between, and I love Tom Petty too, but you already went with that one. So I’d have to say Michael Jackson of course, just because you know what a show he does anytime he performed. But between him and Prince, you know, doing Purple Rain in the Rain, I think that’s probably looked at again as, as was one of the best Super Bowl halftime performances,

Scott Luton (04:53):

Man. Absolutely. And you know, we were talking pre-show, so y’all, y’all picked some big winners. And by the way, Amanda, a big thanks to Amanda and Catherine behind the scenes helping make production happen. Amanda says, love Bruno Mars, lady Gaga. That was a good performance Prince has Sean mentioned in 2007, and obviously Dr. Dre and Snoop last year, man, that was quite a, uh, medley of performances and Katherine’s holding down to Fort for on YouTube. Happy Friday to you as well, Katherine. One last thing, we’re gonna move into learning more about you both, but the pr the Star Span Banner by Whitney Houston back in the early, uh, 1990s. Man, that’s one of my all time favorite performances. And as Jason and I <laugh> remembered pre-show on the other side of the coin, Carl Lewis, it wasn’t Super Bowl, but Carl Lewis, Jason attempted to sing the Star Spangled Banner at a NBA game. I think once that we got, I think the world got a good chuckle that up, right?

Jason Hoak  (05:47):

Yeah. It’s, it’s, when you say bless his heart, it’s just one of those things you say when you, and, and you know, you see the guys on the sideline just trying to cover their mouth and <laugh> tried his best <laugh>,

Scott Luton (05:59):

Oh, that’s so good. And hey, I’m not throwing stuff. I’d be the same way. I, that’s why I don’t sing in front of folks. But hey, Shelly is also a big fan of Prince and that purple rain in the rain, Shelly, great to have you back. Always enjoy your perspective during our streams. Okay, so I bet we could talk music for quite some time, but I really, I’m looking forward to picking both of your brain and getting your expertise and sharing that with our global community here at Supply Chain now. ’cause as I mentioned, content creation and effective content creation, it’s really universal these days, right? In terms of the value of communicating messages and stories. So Jason, we’re gonna get to know both you a little better. I am just honored to have you part of our journey here as one of our formal advisors. We’ve learned so much from what you do and you know, you’re humble, but you’re quite dynamo. You’ve worked on the executive team at the legendary How stuff works, then went on to lead a variety initiatives, including producing and creating several bonafide number one Apple Podcast hits, like Atlanta Monster and Monster of the Zodiac Killer. And that’s just the tip, tip tip of the iceberg. So tell us more about yourself, Jason.

Jason Hoak  (07:03):

Yeah, I’m lucky enough to be one of those Gen Xers that kind of has grown up with digital in the internet and, and don’t know any other way. And I’ve always kind of focused my career around media in, in the internet space with a little bit of tech and telling and finding stories all over the country is, uh, it’s pretty amazing. I’ve really have the best job in the world, uh, if you even want to call it a job, right? To be able to go and just find people. I tell this story often when we were producing BoomTown, which is the, uh, the podcast we did a couple years back with Texas Monthly. I’m out in the oil fields with Christian Wallace, who is, uh, was the writer in the house, but also, you know, a former Wildcatter who worked in the field. Wow. And you see the big towers with the flames shooting off the top.

Jason Hoak  (07:58):

You can’t believe it’s actually happening. And the Permian Basin where all this oil’s being dug up and how that is a critical resource in the world, but that region in America, in America is probably one of the most important areas of our country, if not the world. And what I realized is I knew nothing about it. I knew nothing about this region about what was really happening. And I also did, didn’t know anything about the people that lived there. And so through Christian and through kind of everything that we did, something snapped in me that day in 106 degree heat <laugh> in the middle of Texas. And I, it just, it crystallized the fact that I, I realized that the kind of stories I wanted to tell were not the kind of comfortable ones that where you’re sitting behind the mic all the time. It’s where you’re going out to different parts of our country or the world.

Jason Hoak  (08:52):

You’re finding those areas, you’re transporting listeners to those regions, taking their them there with, uh, and then you’re getting to know people you wouldn’t normally otherwise meet. And so audio in particular can be this wonderful transportation mechanism. Uh, but in order to do that, you’ve gotta put in the hard work. You’ve gotta get on the airplanes, you’ve gotta go in the 106 degree temperatures. And looking up now through my time at Imperative, I’ve done like 23 of these Wow. And these series. And Sean and I have spent many a day in 90 or a hundred degree heat next to the Mulberry River with metal detectors and shovels and all that stuff. And we were kind of miserable at the time. But I think what we hear from the audience is, wow, that’s really cool. I can’t believe you did that. That’s why we do what we do.

Scott Luton (09:44):

Man, I love how you put it out there. And I’m, and Sean, I’m coming to you next. In just a second, I’ll give a quick shout out. Hey, T squared, great to have you back holding down to Fort Force at YouTube. He says this Gen Xer can appreciate, Hey, this Gen Xer can also appreciate what you’re sharing. Jason, Karen, great to see you here today. And Amanda is also a big fan. Lena Munster she says, is amazing. If anyone hasn’t listened, you can check it out there. Thank you for sharing that. And Gino, great to have you along for the ride once again, looking forward to your perspective. Okay, so Sean, Jason kind of teed up there nicely because literally millions of people around the world have enjoyed your highly successful podcast, hits in the Red Clay and Fox Hunter to name a couple. Probably Tell us more about your background.

Sean Kipe (10:26):

My background primarily comes from music. I, I’ve been in entertainment for the past 20 years in one form or fashion, but music is where I got my start professionally and, uh, as a recording artist, in some bands that you may have heard of, you may not have most people recognize the calling and the song wherever you will go, which was the number one song of the decade, 2000, 2010. And so that’s, that’s my background performing at touring and traveling over the, across the world doing that stuff. And it’s very, it’s very different than what I do now, but it’s all still content creation. And of course, I started in an age that was not digital <laugh>, you know, I mean, it was <laugh>, you know, and, and I can remember when MySpace first started and, and Facebook and these things that gave you a new avenue to share your art or whatever it is you’re creating with people that you wouldn’t normally have access to. Hmm. So it’s incredibly important. But I remember that time that was before that <laugh>, and it was like if you wanted somebody to hear your stuff, you, you had to get them to a show or to whatever it is you’re doing or you had to go to that now upload, press a button and it’s available for the world instantaneously. And that’s an amazing thing that’s really changed everything,

Scott Luton (11:45):

Man. Completely agree. And, and it’s wonderful on the consumer of that content side, right? ’cause you’ve got all that, those stories and information and ideas at your fingertips, but it’s also very a democratic element to it for content creators out there. ’cause it’s very low barrier to entry, which, uh, we love as well, right? Depending on who you talk to. 3 million podcasts out there and growing. And that’s a great thing about this world we live in now. And, you know, y’all both are, so you approach all that you’ve done and the accolades and the recognition and both of you. So largely focus on the craft itself. And I, I really, really appreciate that. Alright, so speaking of the craft, and Sean, I’m, I’m gonna stay with you here as we kind of our, our core question here as we try to offer up tips for folks, regardless wherever they are in their journey of creating digital content, what are some good, best practices? So Sean, I’ll start with you. What’s one tip that you’d like to offer our audience here

Sean Kipe (12:39):

As far as creating content? Yeah.

Sean Kipe (12:42):

Find a way to connect with your audience, whatever that audience is. You have to, in my opinion, find a way to connect with them on as many levels as you can. And certainly for my projects or for music, music’s is a little different. But the podcast, you just have to, you have to find a way. There’s so much content as you mentioned out there. There’s access to so much, the attention span of people is shorter than it ever has been in human history. And it just is, there’s so much out there that you have access to instantaneously. You have to find a way to connect with people emotionally, if possible. And I think that’s one thing I guess that I’ve done. Well,

Scott Luton (13:22):

Well clearly have. I mean, you, you got folks showing up here your first time ever with us, and you got fans following you. I mean, clearly you’ve established that connection with the folks that have consumed your, your products and stories and projects. So you’re living, you’re, you’re, it’s not lip service, right? You’re practicing what you preach. I love that.

Sean Kipe (13:40):

Yeah. Yeah. You’ve gotta, I think along with that, you have to do a project that you care about. To me, at least in this line of work, you have to care about what it is you’re doing. Mm-Hmm. Uh, and I think pe when you do, people can see that. And, and I think that makes it easier for them to become involved in it and to share it and talk about it and think about it. So. Yep.

Scott Luton (14:01):

Well said. Sean. Jason, I’ll get you to comment before we get, we’re gonna cover probably three or four of these tips. And before you share any, I’d love to get you to comment on what we heard there from Sean. Yeah,

Jason Hoak  (14:11):

I think that’s right. I mean, you can’t really fake the heart and soul of something. We can all, and we see many examples of the kind of content factory churning where you see a lot out there. You’ve mentioned 3 million podcasts, but you know, name 10 for me that stick with you. And part of what we try to do is create memorable experiences that memorable something that sticks with you to me is more important than anything else. And like Sean said, it’s an emotional connection, but people need to know that you’ve put everything out there. And for me, that’s just, that’s the heart and soul of what we do.

Scott Luton (14:49):

Yeah, well said there. All right. So Sean has shared, you gotta connect with the audience, right? And clearly it resonates. He also said, you, you’ve gotta care about the content you’re creating, right? Because everybody can tell when you’re mailing anything in. And that’s whether you’re creating content, building good old PowerPoint. I mean, back in the old days, every, you can tell when folks are, are just plugged out and just going through the motions. Jason, what’s one of your first tips here for creating good content?

Jason Hoak  (15:14):

So I think it’s letting, like, this is gonna sound a little strange, but letting go of fear is a really important part of kind of crossing the bridge to having those conversations with people and sitting back and actually, so I’ve had to make some tough calls before. I know Sean has too, have some uncomfortable conversations. Not everyone that we talk to is a hundred percent an angel. They’ve had their own kind of controversial things that they’ve gone through in their life. And it’s sometimes it’s really hard to pick up the phone and have an uncomfortable, uncomfortable conversation or be in front of someone knowing that the answer may not go the way you think it goes. Mm-Hmm. Or it might go, and I just, I’ve, it’s a learned thing that I’ve had to embrace myself over the years is letting go of that fear of what if someone doesn’t like me?

Jason Hoak  (16:12):

Or what if this isn’t good enough? Or should I even start this? And just doing it. The, I think we’re all content creators and it comes with a couple different angles here. One is it’s pretty frictionless. So I can get a TikTok or an Instagram or anything, I can pretty much do that on my phone by myself, but I think, or a podcast, right? But I think the good ones pay attention to them, that emotion, that realness, that conversation. But I think the audience also realizes that there’s a lot of work that’s done behind the scenes. Preparation research, people put themselves in your shoes and they start to understand what you’ve done. And, and so letting go of fear and anxiety when you’re gonna have those conversations is extremely difficult. Just like getting started sometimes it’s all really hard. It isn’t, even though we’re living in this world where it’s kind of easy to just push record to do it right, and to do it well, just takes, it just takes something else emotionally that it’s just not easy and it’s just the way it

Scott Luton (17:28):

Is. I’m gonna share all of that with my three kids because I think get letting go of the fear is one of the biggest challenges that holds so many people back. Right? I know it’s held me back at various times in my journey. And the other thing that, that, and Sean, I’ll get your take here on what Jason just shared, one of the things that comes to my mind as Jason, you were sharing that is the man in the arena, right? I, I think I’ve got that title right by Theodore Roosevelt, I think wrote that part of a speech or something. And I think when I think of that, it’s not just about the content creator, but I think all of us, whether they’re colleagues or fellow content creators, or just members of the audience, and understanding even if you’re not gonna give too much of too much love for somebody, ’cause you maybe don’t like whatever they’re doing, and just understanding and empathizing with how tough it is to put yourself out there at various times. So Sean, talk to us about what we just heard there from Jason about, you know, letting go of the fear.

Sean Kipe (18:18):

That’s a big thing. I mean, I could just echo really his thoughts on that. And we’ve had this conversation, and I think when you talk about digital content, you put it out there, how do you know it’s connecting with people? You read comments and reviews and ratings. And while I love that stuff, it’s all, it’s a double-edged sword because you could have 500 reviews that say, oh my God, this is the best thing I’ve ever heard or seen. And you could have one that is, this guy is terrible, and that one is the one is gonna be the one that sticks with you if you let it. And I think that along with that fear, you, you’ve gotta realize that no matter what it is, no matter who you are, you cannot and will not please everyone. And there are people that think the Beatles are terrible <laugh>. You know what I’m saying? So I, I think anything you’re creating, you just have to accept that there’s that margin of people who are gonna think what you’re doing is terrible. Yes. Don’t create content for those people. Create it for the people who love what you’re doing and support what you’re doing. And that goes a long way for your mental health <laugh> and your, you know, your overall, just how you feel and, and that ’cause it can affect, negatively affect the the content you create if you let that stuff get to your head.

Scott Luton (19:37):

Beautifully said man. Beautifully said. All right, so I wanna share a couple quick comments along these lines. Karen. Yes. Being unapologetically, authentically you. Yes, absolute. Karen, hope this finds you well, great to see you here. Always enjoy your contributions to our shows. And Brandy, Brandy Hill’s from Temple, Texas. And I love this next comic. It reminds me of Johnny ca, uh, cash song. I’ve been everywhere, man. Now I’m not sure if Johnny Cash and I’m not gonna sing any more of that. I’m not sure if Johnny Cash might mention Temple in that song. But branding, uh, welcome in and I bet Temple Texas is a wonderful town. Finally, before we move to our next tip, Amanda, I’m not gonna share it because it’s a really long quote, but thank you for pulling that the man in the arena, I’ll just quote a little bit of this quote. It is not the critic who counts, not the man who points out how the strong man stumbles or where the doer of deeds could have done them better end quote. Y’all, check that out. There’s a lot of inspiration you can draw from the man in the arena and uh, of course it applies everybody. All right. So now that we’ve gotten our first two tips, Sean, I’m gonna circle back to you. What’s your second tip for folks out there trying to develop content that matters, content that really engages and, and is effective?

Sean Kipe (20:45):

It’s probably touches on something Jason mentioned earlier in a way. But I think personally investing, and you could draw the parallel that this is also care about what you do, but personally investing, Jason mentioned you’ve gotta be willing to sometimes get on the airplane or stand in the heat. I agree with that. And I think that separates a project that is just created to create a project versus something that you want to be and will be hopefully impactful on different levels with people. Because at the end of the day, when you walk outta the movie theater, what defines a good movie? You had a good time or you didn’t. What defines a movie that is really good like Oscar worthy? It’s when you walk away talking about it and discussing, God, if I was in that situation, what would I do? You know, how would I, to me that’s what we’re trying to do. Create something that you don’t just listen and go, okay, what’s next that you, you want to talk about it, you want to discuss it with your, you know, we have people that say, yeah, we were, your podcast was the topic of discussion at our Thanksgiving table, that that has affected people and that that’s the goal. So I, I think again, that just kind of echo what he said, but being personally invested in what you’re doing.

Scott Luton (22:05):

Yep. Jason, I’d love to get your comments here, what Sean was just saying.

Jason Hoak  (22:09):

Yeah, that’s it. People sob when they listen to some of these podcasts because they are connected and it’s not an easy thing to, uh, to pull off and fa frankly,

Scott Luton (22:22):

I wanna speak on before I, I circle back to Jason and get the final fourth and final tip here today for content creation. I wanna touch on something that, that Sean mentioned earlier goes without saying that the pandemic, the lockdowns, all that we’ve gone through together globally for the last two or three years, as much as I, and, and, and this is just what I am submitting to you, I’d love to get both of y’all’s take as much as that has enabled and technology is, has leaped and bound, and as, as everyone’s working from a home studio these days, it feels like there’s lots of, of tailwinds for creating content. But to your point about your mental health shot, the criticism there, there’s a lot, still a lot of hurt and pain out there. And sometimes that comes out in how folks re react and respond to content. And man, Sean, like you said, you can have a thousand positive comments, but that one mean vindictive comment from someone that just maybe is coming from a bad spot, man, that just creates more hurt. And sometimes it can feel you. But I’d love for y’all to kind of comment on that, Jason, comment on, on, you know, last couple years and, and how folks and the mental health aspect here. Well,

Jason Hoak  (23:26):

So what’s interesting is another thing that’s changed significantly over the years is we used to turn on the TV to watch Cisco and Ebert give us a review of the movie. And now we’ve got Rotten Tomatoes and other formats, which is, everyone’s a movie critic, everyone’s a critic in general. We’ve got comets and ratings and stars on every platform. And no offense to the, to the reviewers, but they act like they’re Cisco and Ebert sometime. And they don’t realize when you say things like, this host is terrible, this story is boring, you don’t know what you’re doing. I always say, it’s okay if you don’t like something, just don’t be a jerk about it. And I think we’ve given ourselves license as the unofficial critics of everything to hate everything. And I think it really is a divide of like 50% of people love something and the other 50% of people hate it. And I tune into a lot of, you know, the HBO Sunday night theories that are so wonderful and then I spend money on Tuesday looking at all these articles from journalists doing all their version of handwriting of like, why this was bad or how this broke cannon or right.

Scott Luton (24:47):

Ripping it apart,

Jason Hoak  (24:48):

How this was terrible. And I just think we need to relax a little bit and appreciate this stuff for what it is, which is people are really working hard to create really great stuff. Just enjoy it for what it is. And if you don’t like it, just move on. ’cause there’s 2,999,000 all the podcasts you can listen to. And we got our fans and Matt love us. So what can I say?

Scott Luton (25:12):

Absolutely. Well, hey, uh, and Seanna, get your take here, but I wanna share this from Darla. Darla, great to see you here via LinkedIn. Thank you. I was just creating content and came upon this live stream. Hey, you’re gonna get some great inspiration from Jason and Sean here. So Darla, great to have you. And T squared says he’s smelling, looking inward and re reno investing in, uh, renovating and personal investment. I’m sorry, I got that wrong. Hey, that reflection is so powerful T squared. I know that’s not the word you used, that’s kind of what it hit me, man. Pausing production for a second and reflecting on what you’re doing. That’s where I’ve made some of my biggest gains. Sean, talk about kind of this in this arena we’re all in, whether we like it or not, when it comes to creating content. And I’m then I’m gonna get Jason’s last step.

Sean Kipe (25:55):

We live in the age of internet trolls, which is is really something that obviously with, as the internet has grown and and expanded, it’s something that is relatively new for the human experience. Everybody’s, I think people have always been opinionated. I have, but now they have a format, now they have an arena to voice that every little thought. And it’s kind of like that, you know, I, I don’t know, my, my dad told me one time when I was younger, it was like, you don’t need to say everything that comes into your head. Sometimes you can just keep it to yourself. And now you have this arena where people can, it’s so easy, oh, I hate you, you’re you. Whatever you do is terrible and there’s no reason. And and it’s probably not even that they hate what you’re doing or that they really, you know, I think the other aspect of this is that it’s sad to say this the way society is now. There there is just a percentage of the society that does not like to see something be successful. Game of Thrones is a good example. Oh

Sean Kipe (26:55):

Man, it’s so wildly successful and it’s obviously well done. You can have somebody who’s never even watched it. It’s not like I’ve watched this entire series and I don’t like it and here’s why. It’s, that’s not for me. It’s terrible. I have no interest in it. And, and everyone keeps talking and I’m using this as an arbitrary example, but sure. You know, people, it’s almost sort of like, oh God, people have talked about this so much, I’m gonna be the anti this. You just kind of, that’s all you can do. You know, what do you, you know what I mean?

Scott Luton (27:29):

Oh, well Sean, we haven’t talked about this, but Amanda and I are big fans of Game of Thrones direction in the middle of rewatching it. I think for the second or third time, it’s meant the storytelling on multiple levels is so interesting. But going back to your point, what both of you’re saying it we do, uh, the democratic element that we were lauding earlier, right? And celebrating, it’s there on the review side and the consumption side and we still love it. But to all of the folks, and we’re all critics man, just know that those are humans making that content and that they get, it’s a good thing that they get your feedback. But man, that can have a big impact. Good. A big impact. As Shelly says, I love a good debate and discussion, but the trolls just insult complete lack of facts. Amanda says, people will complain about anything.

Scott Luton (28:17):

The National Park Yelp reviews are priest <laugh> hilarious. She says, if you hadn’t read them. All right. So, and, and one last thing, and Jason, I promise come to you next for the fourth and final tip. Greg White, who’s not with us today, he’s my partner in crime. He likes to say yes, there are things that need to be said and then there’s some things that you have to say and there’s a big difference between those two things. So love that, that comment there Sean. Alright, so Jason, so much going on here. I really appreciate y’all’s expertise, being able to kind of peer into your minds to folks that are making it happen and putting stuff out, creating things that resonates with so many globally. What’s your final tip for folks creating content? This

Jason Hoak  (28:57):

Is a good one. I think listening is so key to everything that we do. And that may sound very, very simplistic. And what I mean by that is, again, going out and talking to people out in the field. Most people have never been on camera before. They don’t know what it’s like. They’ve probably never been interviewed for a podcast. You know, we’re not kind of out there to get something from them. We’re really there to hear their stories. And this is not a race or some game. It is someone’s life. And so when any of us show up to do these interviews, good, bad, challenging, uncomfortable, whatever, just as the producer or creator or interviewer, you’ve gotta take yourself kind of out of this situation and do listening and step back. And I’ve learned something, and this is not a trick, but it is something, it’s an observation.

Jason Hoak  (29:55):

When you get people on camera, they get really uncomfortable. ’cause they’re, they don’t know, where’s this going? How do I look? What camera am I looking at? And they kind of clam up a little bit because it’s kind of over before it started with audio. What’s so fascinating to me is just got this little like lapel mic or maybe a microphone in the middle of the room. And after about 15 minutes of conversation, people forget that they’re even micd up. And you see this relaxation that happens. And if you are able to control yourself and do this listening and ask the right questions and ask people questions that maybe they’ve never been asked about ever, they will probably tell you everything about their life if you let them. We live in this world where we’re kind of all narcissistic as contact creators and it’s all about me.

Jason Hoak  (30:51):

And yeah, look at especially, no, I’m not gonna say it’s all <laugh> one, but seriously, people aren’t asked questions about themselves kind of ever. And when they’re, and even the ones, I get this comment a lot, thank you for this question. No one’s ever asked me that before. Hmm. And they just let go. And some of that is completely unplanned on their part. They’re guarded at the beginning. But if you give someone the opportunity, whatever that is, they’re trying to find penance in their life or they’re, they’re, they’re ready to tell. It’s incredible If you let them tell that story and you give them that freedom and you ask ’em that question that no one is going to ask them because we’re living in this world where we’re kind of so self-focused. Yeah. When I get that asked of me, it is mind blowing. And so just think about people that are asked a question that have gone through some pain.

Jason Hoak  (31:52):

And it’s just something I’ve learned over the years and it’s, it’s incredibly shocking. I mean, I, I spent 18 months kind of embedded with a former KGB agent. He was the number one espionage target of the CIA. He lived undercover here for 10 years and he lived not far from me, probably 35, 40 minutes. And I would drive out, you know, kind of early mornings of once a week for a long time. And I adore him and we got to know each other. I mean, he’s the master of keeping secrets of, of anyone. And this trusting relationship developed over time. And he started telling me things that he had never told anyone, uh, on an emotional level. And it was kind of the thing that made the whole story work. It’s something that didn’t come out right away, but he was ready to have that conversation. And I think that I appreciated it and I now appreciate our friendship. Um, and Sean, you’ve got similar stories with many characters here. You do develop bonds Yep. ’cause you’re listening to people. So anyway, long-winded answer, but I think you get where I’m going.

Scott Luton (32:59):

Oh, absolutely. And, and that was the agent I think was a series that Jason just described. Maybe we could drop that link in the chat. And I think at the main thrust, Jason, you’re sharing there is to seek out those opportunities to, to ask people the questions. And especially you didn’t say this but I’ll say it. I love what you and Shauna have done. You’re not going to the usual suspects. You’re finding those unique stories and, and putting the microphone in people in front of people that haven’t enjoyed that opportunity and haven’t had their stories amplified. And I love the uniqueness of that.

Jason Hoak  (33:32):

Let me actually, yeah, if you don’t mind, like please, this is kinda pointed towards Sean, but you know the story that Dixie Mafiaa in the Red Clay, it’s been there for 50 years. No one dis no one actually did the work to actually discover the fact that this was a really incredible family impersonal story here in Georgia. We like to bury our past just like Atlanta monster, right? Some really bad stuff happened, but you’ve gotta do the work to be able to go and go deep. These stories are everywhere if you do the work. And if we don’t put in the work, then these stories will remain buried forever. That’s just the way it’s,

Scott Luton (34:13):

Well, and let’s get, Sean, I’d love for you to comment on what you, we’ve heard from Jason and including his comments there on your podcast.

Sean Kipe (34:20):

What he says about trust is that’s, I think how I’ve gotten all my projects made. And I think it applies to not just podcasts or content creation, I think it applies to everything that you do. Certainly in business, I mean, I, I think building a bond with someone, they are going to open up to you and, and just, you have to create that trust, especially if you’re going to ask them, you know, about the hardest parts of their life and the most difficult or most private parts of their life’s story. But again, I think it also that apply, you know, that can apply to anything across the board. If you are, you have a client and, and they’re gonna put their trust in you to create, advertise, well, whatever it is, you’ve gotta have that trust. So that’s a really, for me, I think that’s the most important thing. And and oftentimes, again, as Jason said, you get into a room, you put a microphone on somebody or a camera, it’s uncomfortable for them. For most average people, I will spend 15 minutes, 30 minutes, an hour just chatting. You know, you put it, put the microphone on and, and we’re just get them comfortable with it. And by the time you’re actually have started your interview, and for me, an interview is just a conversation. That’s how I do my, my things. But by the time that happens, they’re already comfortable with you and

Scott Luton (35:36):

They open, open up. And with that trust to your point on the front end of your response there, you can truly move mountains and look, get this what Karen is sharing about what you and Jas, you and, uh, Sean are talking about Jason, a story archeologist. I love it. Listening and caring. All great messages. I love Karen. Uh, Karen’s a quick study on what you were talking about, digging those things up, Jason, I love that. Okay man, I really am feeling in my heart what y’all are sharing here, Jason and Sean. And I love all the comments we’re getting. In fact, I’m gonna share one more before I, uh, we start to kind of wind the interview down. Brandy says, let your personality shine causing relatability and trust to conversate and engage, especially in this virtual world, we’re still in the inability to read and feel body language and vibes.

Scott Luton (36:23):

You’ve gotta go the extra mile to really create a business relationship, as she says. And Brandy says she’s not a great verbal communicator. I would tend to disagree, but she’s gotta rely heavily on those things. Good stuff there. Brandy from the pride of Temple, Texas. Okay, so we’ve talked about things to do. Jason, I’ll circle back around to you. What’s one thing that for folks out there, regardless where they are, if they’re putting out, you know, fortune 100 content and they’ve been there and done that, or they’re just getting started, what’s one thing they’ve got to avoid doing?

Jason Hoak  (36:55):

So it’s a little bit of a tricky one, but I would just say don’t rush things. These projects can take time. You’re not gonna write a book overnight, so why would you do it with anything else? The kind of the double-edged sword here is that if you’re trying to be a perfectionist, you may never launch it. So it’s, I think there’s a lot of detail work that makes content great and just trying to do more that again, is less memorable for the purpose of doing more, I think is the wrong goal. Stuff takes time and I just believe preparation is everything. So if you’re not prepared, if you’re going only halfway, and that includes not only your research preparation and kind of architecture of the story you want to tell, it’s also just paying attention to the equipment you have. You don’t actually have to spend a lot of money to, to be, you know, kind of in the field doing this stuff.

Jason Hoak  (37:56):

You’ve got a recorder, you’ve got some microphones, but if you’re gonna do it, spend a little bit of time making sure you get good audio and, and it doesn’t work, do it over. ’cause you may only have one shot. So it’s like, my tip is just don’t screw it up by going too fast. Just slow it down and get it right. So we’re, it is like, I know we’re living in this hyper news and information age. I’ll share something here, which is when we did podcasts at How Stuff Works originally one of the biggest shows ever in podcasts is called Stuff You Should Know. And our kind of thesis around that audio podcast many years ago was around short attention spans that no one has time for everything. So the initial episodes that we published in what, 2012 or something like that, even before that we’re like three to five minutes long and people wrote in and they begged us to go deeper, you know, to go longer in these episodes and they kind of became what they are today, which is 35, 45 minutes, maybe an hour, which is shocking in a world where everything is moving so quickly,

Scott Luton (39:08):

Isn’t it though?

Jason Hoak  (39:09):

Yeah, people want that escape and they will invest time with you if you’ve done the investment on your end to tell a great story because they actually need that escape. So it was really counter to what we thought that’s always stuck with me is that little bit done quickly isn’t necessarily even what people want anymore.

Scott Luton (39:30):

Man. Jason, I absolutely agree with you. I’m one of the biggest consumers of longer form content, especially on YouTube, whether I’m taking a cat nap and I kind of want something, you know, to, to preoccupy my brain or whatever it is driving. So good stuff there Jason. And by the way, John, hey John, great to see you again three times this week I believe stuff you should know. Great podcast John’s one of many fans including myself of that good work. Alright, Sean, we were talking about stuff you shouldn’t do and Jason’s one of his main thrusts there was, hey, you don’t have to move fast quality over quantity, slow down and get the big and small things right. Sean, what’s one thing that folks should not do?

Sean Kipe (40:10):

Well, Jason says that, but he’s also very person deadlines. So I think this, this is something, and I don’t know that it necessarily applies to every everyone, but I learned this the hard way. And that is there are so many different social media outlets. You have TikTok, Instagram, Twitter, Facebook, uh, ins, you know, all all these things. Pick one and make that your way to, to communicate with people and for people to communicate with you. One or two, because all of my following now is spread across. There’s four different Facebook accounts. The mistake I made was making a separate account on Instagram and Facebook for in the Red Clay and then one for Fox Hunter and then, and so you have all these follow, but you have to, it just takes so much more work, which takes more time and everyone’s sharing and the have an outlet where, and also for people to find you, it’s much easier for people just to type in your name or your project, your company and that’s it. There’s not four different ones or so that, that’s the biggest thing because getting your content shared and, and getting downloads or followers or whatever it is, you want it to be as easy for people as possible and things I wish I knew stuff I should have known <laugh>, um, that’ll be my next podcast you go. But there, but yeah. Hey, just have one place.

Scott Luton (41:38):

Yep. Sean, that’s great. You and Jason, excellent, uh, tips here today both on what you should do and what you shouldn’t do. And Nerf, Nerf is challenging is, uh, channeling rather what you just said there, Sean. He says, I think I’ll start a podcast called Stuff you shouldn’t Know. <laugh>, Nerf, great to have you here. Okay, so for the sake of time and Jason and Sean both have a really hard stop here. The final two questions, I’m gonna morph into one and Jason will circle, circle back with you and I’d love to make sure you tell folks how folks can connect with you Jason, but while you do that, what’s one current or upcoming project you’re really stoked about? So two part questionnaire.

Jason Hoak  (42:16):

Yes. So part one you can find me on LinkedIn, we’ll drop a link in the comments so you can just look me up on LinkedIn. It’s a, it’s an easy, easy thing to do. I tend to kind of write some things, not just post my own stuff sometimes. So you can check me out there. Thanks for that. You know, part of the vision of these podcasts was always kind of beyond the podcast and making TV series and feature films and documentaries out of those podcasts. And we get that comment a lot from listeners. Oh my God, this could be a movie or a TV show or whatever. And it, even though you do the podcast, it takes a, still takes a long time to make it into a TV show. And I mentioned BoomTown early in the podcast, it’s gonna be a series hopefully later this year called Landman from Taylor Sheridan, I’m Paramount Plus and starring Billy Bob Thornton as the main oil man and he’s also co-writing it. And it’s been a long journey to get here, so I kind of can’t stand it that waiting anymore. But these things take time and just, wow, what a compliment to have that podcast and what we talked about earlier about going to places people are going to actually be able to go there with us in a TV series now. And that is just mind blowing to me. So I’m excited about that as something, uh, upcoming for this year,

Scott Luton (43:37):

Jason. I’m blown away. I am blown away with that. That’s gotta be one of the ultimate rewards to have something you create and build and tell that story on the podcast, on what they call the podcast, the silver speaker, maybe instead of the silver screen folks to take that and then turn it into a movie or a TV show being led by some of the most brilliant minds of our, of this day. So congratulations, we’ll all celebrate. As Catherine says, can’t wait to watch it. Karen says, congratulations and folks would drop Jason’s link to his LinkedIn there. So y’all check him out. Okay, so Sean, same question. How can folks connect with you and what, you’ve got lots of cool stuff coming up. What’s one thing that you’re stoked about? You

Sean Kipe (44:17):

Can connect with me on the 45 different social media. No, just Instagram and Facebook really are Twitter, any, any of that stuff. But at Sean Ki and <laugh>, Jason obviously is aware of this, but in The Red Clay is being developed for a TV series. So that’s something, again, that’s been a couple years. I’m so excited about that, that I can’t even, I can’t even, I’m waiting. I’ve been waiting for this. We’ve been working so hard and had so much behind the scenes interest in so many people wanting to do it now. I think we found the team that we’re happy with and, uh, I think that story continue on the screen and, uh, <laugh> probing, hoping for big things from that.

Scott Luton (45:00):

Well, undoubtedly I’m very confident. I I’ve got my fingers crossed, my toes crossed, but I’ve got lots of confidence. It’s amazing what y’all have done just thus far and I bet both of y’all say with regularity, we’re still just getting started. So congratulations on all of y’all’s success. As humble as you are and approachable. I’ve had the good fortune of knowing Jason for a couple years now and he’s really given a lot for our team here. Sean, great to meet you and y’all like cut from the same cloth, so I really appreciate your humility and your willingness to, you know, put the hand down in that proverbial, you know, you know, folks coming up the ladder. So it really, it, it makes the world a better place. So big thanks to uh, Jason Hoke. Thank you Jason. You’re welcome. And big thanks to Sean ki as well. Thank you Sean.

Sean Kipe (45:45):

Yeah, thanks man.

Scott Luton (45:46):

Alright folks, man, what an outstanding conversation. Thanks so much for joining. Big thanks to Jason, Sean for taking the time to share. But folks, whatever you do, whether it’s in the content creation industry, if it’s in global supply chain, it’s in manufacturing, tech, whatever it is, it’s about these not words, right? These folks or, or, uh, sharing with you a lot about their actions that have led to success and led the enjoyment for many other folks related to their projects. These not words we’re all sick and tired. Lip service leadership, right? So on behalf of our entire supply chain now, team Scott Luton challenge you to do good, to give forward and to be the change. And we see next time right back here at Supply Chain now. Thanks everybody.

Intro/Outro (46:25):

Thanks for being a part of our supply chain now, community. Check out all of our and make sure you subscribe to Supply Chain now, anywhere you listen to podcasts. And follow us on Facebook, LinkedIn, Twitter, and Instagram. See you next time on Supply Chain. Now.

Featured Guests

Jason Hoch was most recently the president of podcasts for Imperative Entertainment (Triangle of Sadness, Killers of the Flower Moon), where he launched 23 original series; top projects included Boomtown, a co-production with the Texas Monthly that is set to be adapted by Yellowstone creator Tyler Sheridan under the name Land Man, and Elizabeth the First, a 10-episode series about Elizabeth Taylor narrated by Katy Perry. Prior to Imperative, Hoch was the chief content officer at HowStuffWorks. At Audiochuck, Hoch will serve as the CEO and chief creative officer of the WAVLAND network. He will serve as a producer on upcoming projects for WAVLAND, the first of which are targeted to be released before the end of the year. Connect with Jason on LinkedIn.

Sean Kipe is the Host, Writer, and Producer of Imperative Entertainment’s IN THE RED CLAY Podcast and FOX HUNTER Podcast. He has also written and created original music scores. Sean is a former guitarist for The Calling and Corse of Nature.


Scott W. Luton

Founder, CEO, & Host

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Kim Reuter

Host, The Freight Insider

From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Mary Kate Love

VP, Marketing

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Allison Giddens

Host, Logistics with Purpose

Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor

Host of Dial P for Procurement

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy

Host, Supply Chain Now

Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & CMO, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Sales and Marketing Coordinator

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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