On June 2nd, Dial P released an episode explaining how Unilever CEO Alan Jope may have been ‘losing the plot’ by putting his company’s social mission before fundamental business practices. Unilever had asked each of its 400 brands to tie a social or environmental mission into their branding and marketing efforts, a mandate that delivered…
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Losing the Plot: Social Mission v. Business Fundamentals
ESG – or environmental, social, and governance – programs are high visibility opportunities for companies to grab headlines, earn goodwill and brand loyalty from consumers, and hopefully make the world a better place. But if not pursued strategically, they can also be a company’s downfall. In this week’s Dial P audio podcast, Kelly Barner shares the lessons…