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Retail’s new rules have altered the face of fulfillment forever – and modernizing your DC from warehouse to awarehouse is Rule 1. For years, many companies have treated fulfillment as largely a “backroom” function. Enter the COVID-19 pandemic – and its attendant global shutdowns and quarantines – and a company’s ability to keep its products flowing to buyers is in the spotlight. Supply chain leaders now must determine for their companies what “normal” looks like, and guide their executives and Boards to support new decisions and investments based on changing conditions. Whether defining a “new” normal…a “better” normal…a “safer” normal…a “riskier” normal…a “more flexible” normal, or whatever adjective fits best, supply chain leaders need new evaluation and decision frameworks to shape their fulfillment operation investments. Join Jeff Cashman, a 30-plus-year supply chain veteran, as he and Cyndi Lago, Vice President at Capgemini, a global leader in consulting, digital transformation, technology and engineering services, explore various considerations, dilemmas and options facing Chief Supply Chain Officers as they move into what has traditionally been “peak” fulfillment season and – more importantly – what 2021 is likely to have in store.