Supply Chain Now
Episode 914

The customer experience is so important for any type of technology. If it's not intuitive and easy to use, quite frankly, we’ve found people just won't use it. So, then you spent money on a solution that sits on the shelf and people work around it.

-Melissa Dietz, Head of Customer Success at Verusen

Episode Summary

Supply chain professionals – Are you still manually manipulating and cleansing your data in outdated spreadsheets? Have you been burned by large-scale ‘digital transformation’ projects that took two or more years to implement/see any ROI?

Stop investing in traditional, outdated data cleanses and large teams of data scientists! Stop addressing your biggest challenges first. It’s time to integrate supply chain intelligence into your organization… and it is simple!

In this Supply Chain Now livestream, Christine Barnhart, VP of Product Strategy and Go-to-Market at Verusen, and Melissa Dietz, their Head of Customer Success, joined co-hosts Scott Luton and Greg White to discuss how Verusen’s supply chain intelligence platform is transforming supply and materials management:

• Through digitalization of the supply ecosystem that makes it possible to leverage data harmonization, advanced intelligence, and decision support

• By addressing MRO materials management through a digitization strategy that provides the fastest and least risky method for introducing supply chain intelligence into your organization.

• Ultimately making your supply chain organization more effective and efficient.

Episode Transcript

Intro/Outro (00:00:03):

Welcome to Supply Chain Now – The VOICE of Global Supply Chain. Supply Chain Now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices and today’s critical issues, the challenges and opportunities. Stay tuned to hear from those making global business happen right here on Supply Chain Now.

Scott Luton (00:00:32):

Hey, good morning. Scott Luton, Greg White with you here on Supply Chain Now. Welcome to today’s livestream. Greg, how you doing?

Greg White (00:00:38):

I’m doing very well, Scott. How are you doing?

Scott Luton (00:00:40):

Doing wonderful. I think we’ve got a incredible, intriguing, informative and fun conversation teed up here today. And we’re not going to waste much time. Yeah, you’re counting with me.

Greg White (00:00:49):


Scott Luton (00:00:51):

If you’re counting with me at home, those are four words that I rarely get right if I say I’m in order in the same sentence. So today, we nailed it. Greg, on today’s show, we’re going to be talking about how and why your technologies are still failing you. So, for so many, in global business and especially supply chain, that seems to be the ongoing case. Is that right, Greg?

Greg White (00:01:11):

Especially in supply chain. And the biggest reason is that, a lot of technology that has evolved into supply chain didn’t start as supply chain. ERPs are not supply chain solutions. They’re finance solutions with a supply chain module and sometimes they start as a very tightly defined module. Anyway, these ERP systems, first of all, they’re miles wide nowadays and an inch deep in so many areas except for finance, which is what they were built for.

Scott Luton (00:01:40):


Greg White (00:01:41):

They were built decades and decades and decades ago. Some of the most popular ones still have code snippets from the sixties, 1900s, 60s and 70s and they’re just not built for the robust data that exists out there today. They can’t store it. They can’t process it. They certainly can’t create it. And, you know, one of the other main flaws is because they were built so long ago, they were built to be customizable.

Greg White (00:02:06):

You get a little nugget of a solution and then – or a technology or a consulting firm has to build tens of millions of dollars’ worth of functionality around that. And that price is out a lot of companies and the advent of even just packaged software, but now, cloud technology gives you the power, the data processing and configurability that is equal to customizability, but it’s also very, very supportable. And that is kind of where things are going well – hell, it’s where things have been going for decades, right? But that is why so many companies are if not abandoning their technology – you talked about this today, Scott, on LinkedIn, if they’re not abandoning their technology, they’re layering these new technologies on top of the old, right, to – so that they don’t have these $40, $50, $200 million implementation bills, but they start to create that specialization in some of those areas like supply chain and specific areas of supply chain that really require it.

Scott Luton (00:03:10):

Yes. And they don’t lose all the time that comes with these implementations oftentimes. So –

Greg White (00:03:14):


Scott Luton (00:03:15):

People. You name it.

Greg White (00:03:16):


Scott Luton (00:03:118):

And we’re going to get into some of this here today by folks that have been there and done that as Melissa Dietz and Christine Barnhart with Verusen joining us in just a second, right, Greg?

Greg White (00:03:27):

Little more in a second.

Scott Luton (00:03:28):

A little more in a second. All right. Well, hey, with that said, though, we want to hear from you, we want to hear from what you’re thinking as we navigate this conversation. I promise you, Christine is a repeat guest. We enjoy our conversations here. Melissa, it’d be the first time she’s joining us, but hey, her reputation precedes her. We were talking about that in the preship. So, stay tuned and get your voice and your POV ready. Now, Greg –

Greg White (00:03:49):

A supply chain practitioner who went to the tech side. That is incredibly valuable when you’re either choosing or implementing or deploying technology. That knowledge is critical.

Scott Luton (00:04:00):

Does that come with a Lightsaber if you move over to the tech side?

Greg White (00:04:04):

I bet. I know Melissa a little bit. I bet she has one.

Scott Luton (00:04:09):

We’ll dive into that topic maybe and if we try to –

Greg White (00:04:11):

Definitely not [inaudible].

Scott Luton (00:04:12):

Let’s say hello to a few folks across the global SCN fam, wherever you are. Dr. Rhonda is back with us. Of course, we know she’s in the Phoenix area, loved her content, loved her passion and her kindred spirit. So, Rhonda, hope this finds you well. Kenchen – Conchen tuned in from India via LinkedIn. Great to have you here today. If I get your name wrong, please let me know. It’s so important to get folks’ name wrong and – name, right, rather, Greg.

Greg White (00:04:40):

Both are important, Scott. One is not desirable, right? Right?

Scott Luton (00:04:44):

Well, regardless, welcome to the conversation and looking forward to your perspective here today. Get this picture that Catherine paints and Catherine, of course, big thanks to you and Amanda and Chantel and the production team, Catherine says, “Good morning from the sunny North Georgia Mountains.” I wanted to join in on that weather updates today, Greg.

Greg White (00:05:02):

Right. I expect we’ll be getting some shortly.

Scott Luton (00:05:05):


Greg White (00:05:06):

If not already, right? Yeah.

Scott Luton (00:05:07):

So, it’s sunny and maybe not too humid or hot up there. What’s it like down in Hilton Head, Greg?

Greg White (00:05:13):

It is sunny and toasty in Hilton Head. I haven’t looked at the temperature, but I can tell you that it was actually pleasant to drink a cup of coffee early this morning.

Scott Luton (00:05:22):

Really? It is 137 degrees here in the Atlanta area. So –

Greg White (00:05:24):

Is it really?

Scott Luton (00:05:24):

And it’s still only 12:04. Christian is tuned in via LinkedIn from the Democratic Republic of Congo. So, welcome, Christian. Hope this finds you well. Sylvia Judy’s back with us. The supply chain super ambassador of the Charleston, South Carolina area.

Greg White (00:05:43):


Scott Luton (00:05:43):

She says, “Good afternoon, y’all. Power just came back on. Thank Lord for AC.” I love that.

Greg White (00:05:51):

I bet it’s toasty in Charleston as well.

Scott Luton (00:05:54):

Right. Just a little bit, right?

Greg White (00:05:55):


Scott Luton (00:05:56):

Let’s see here. Arebenda, I think I got close there. Welcome. Welcome from Bangladesh via LinkedIn. I look forward to your perspectives here today. Roet is back with us from India, from DHL in India via LinkedIn. Great to see you here, Roa. Natalie Christian’s back. Great to see you, Natalie. Letty Barrett. Letty, your ears may have been burning earlier, right, Greg?

Greg White (00:06:21):

It was all good, Letty. That’s all I can say. It was all good.

Scott Luton (00:06:24):

And finally, we know we can’t hit everybody this morning, but Dr. Rhonda has given us a weather update, sunny and expected to go up to 107 in Phoenix, Arizona. How about that, Greg?

Greg White (00:06:34):

Yeah. You have to do anything physical in Phoenix, except get in the pool before 6:00 AM. And then it’s only fit for pools at that point.

Scott Luton (00:06:44):

Oh, man.

Greg White (00:06:45):

Even the pools have sun shades in Phoenix. Just to give you an idea.

Scott Luton (00:06:48):

We got to work out a livestream application, a floating studio, as it were for swimming pools. We’ll work on that little later on. All right.

Greg White (00:06:57):

Well, I like that idea really.

Scott Luton (00:06:57):

Isn’t that a neat idea? Maybe even a few adult beverages because today is, you know, National Moonshine Day, but hey, we may touch on that a little later on. Okay. So, Greg, with no further ado, we’ve got a jam-packed conversation here today with our friends from Verusen. Let’s bring in Christine Barnhart, vice president of product strategy and go-to market. And Melissa Dietz, head of customer success, both with Verusen. Christine, how are you doing today?

Christine Barnhart (00:07:22):

I’m doing great. How about you?

Scott Luton (00:07:24):

Doing wonderful. And Melissa, welcome. Welcome.

Melissa Dietz (00:07:28):

Well, thank you. Good to be here. I do, in fact, have a lightsaber, in case you’re wondering.

Christine Barnhart (00:07:32):

Yeah. And you know, I made that transition in 2018 and nobody gave me a lightsaber. So, I feel like I’m missing out.

Scott Luton (00:07:40):

Well, you know, no one gave Darth Vader a lightsaber either. So, you already came, I think, with a utility belt and plenty of ammunition. So –

Greg White (00:07:50):

Are you saying she’s Darth Vader? I don’t – that’s not what he’s saying, Christine.

Scott Luton (00:07:54):

Oh, all in good fun. All in good fun. I could have made the same joke with Luke Skywalker or – who’s the guy that rescued –

Greg White (00:08:00):

I thought somebody did give them lightsabers?

Scott Luton (00:08:02):

Maybe so. Who knows? My son knows more about Star Wars than I do these days.

Greg White (00:08:06):

That’s good point. Yeah.

Scott Luton (00:08:07):

Well, Christine and Melissa, all kidding us aside –

Greg White (00:08:07):


Scott Luton (00:08:08):

– great to have you here. Well, Christine, you know, we love on our repeat guests. So, great to have you back. Enjoyed rubbing elbows with you down in Orlando at a conference down there. And Melissa, welcome in. I know we’ve got – we might have a cake later for you celebrating a really cool anniversary today. But Christine, let’s start with you for some – a handful of folks. We’ll call on, let’s say, it’s seven people that may have missed your last appearance. Tell us little about yourself and give us a fun fact that maybe some folks may not know about Christine Barnhart.

Christine Barnhart (00:08:40):

Sure. So, I am located in Evansville, Indiana. I affectionately call it Heavensville. So, right where Indiana, Illinois, Kentucky come together, really cut my teeth in manufacturing and engineering kind of here locally, was really lucky, spent 12 years with Whirlpool Corporation, about six with Mead Johnson Nutrition, which is where I discovered supply chain, which, you know, Mead Johnson in the news right now because they make infant formula. And then three years with Berry Global. So, before I left and I did join the dark side, if you will, in technology with Infor, so I think Melissa and I have that in common, the Koch companies, if you will, in our background. So, I love supply chain. In terms of a fun fact, we moved from the suburbs to downtown about a year ago. And now, I’m like integrated in the community. I love it. And I am participating with my tribe, Saturday as like marshals or leaders of a pride parade. And I just bought my free mom hug church wear for Saturday. So like, I’m pretty stoked about this. I’ll send pictures.

Scott Luton (00:09:57):

Please do.

Greg White (00:09:56):

Please do. Yeah.

Scott Luton (00:10:00):

Please do, Christine. That is awesome. And you know, I think when I heard you say the tech – going on the tech side, I think my brain went to where how Tony [inaudible] always talks about the reverse side as being the dark side. So, that’s why maybe Syth was involved in that comparison. I’m going to go with that.

Greg White (00:10:15):

Oh, got it.

Scott Luton (00:10:14):

But Christine, great to have you back and looking forward to getting more of your insights here today. All right. So, Melissa, let’s get to know you a little bit better, including a little fun fact about Melissa.

Melissa Dietz (00:10:28):

All right. Thank you, Scott.

Scott Luton (00:10:28):


Melissa Dietz (00:10:30):

So, Melissa Dietz. Professionally, I would say I spent most of my career in large companies. So, think about Exxon, GE. And then as Christina alluded to several years in Georgia Pacific and INVISTA with Koch. And I’ve managed – I think it touched just about every point in the supply chain. So, I started my career as the production process engineer then went on to lead North American Logistics and warehousing. I have done long-term planning, short-term planning, strategic sourcing and ended it all as leading in business for GP Recycling.

Scott Luton (00:11:03):


Melissa Dietz (00:11:03):

So, I don’t know if I got everything, but I feel like I’m [inaudible], right? So –

Scott Luton (00:11:08):

No wonder you already had your lightsaber. Melissa, so give us a fun – tell us – give me a fun fact about Melissa Dietz.

Melissa Dietz (00:11:16):

You know, I’m going to go with the theme of Moonshine, which is not, you know, sadly not my jam, although I am native to the south now in Atlanta. But my favorite is Uncle Nearest Whiskey is what I’ve discovered.

Scott Luton (00:11:29):

Oh, yeah.

Melissa Dietz (00:11:28):

I absolutely adore it. Yeah.

Scott Luton (00:11:31):

Awesome. Well, hey Greg, I’ve got to give a quick plug to our friends. Tommy Frednam at Grandaddy Mimm’s, which is a growing business based right here in Georgia. And they make excellent product. We may have sampled a little bit over the weekend, but –

Greg White (00:11:47):

Well, only in the spirit of verification, Scott.

Christine Barnhart (00:11:51):

Melissa and I want to know how to get on this invite.

Scott Luton (00:11:54):


Melissa Dietz (00:11:52):

I know, right. I feel like you need more help.

Scott Luton (00:11:55):

Hey, we’ll take –

Greg White (00:11:57):

They have 15 flavors, Christine. So, you’ve really got to commit.

Christine Barnhart (00:12:00):

I’m in. I’m committing.

Scott Luton (00:12:01):

All right. We’re taking the bus up to the North Georgia Mountains. Maybe we’ll grab Catherine too. But in the meantime, let me share a couple quick comments and then Greg, I’m going to throw it over to you. Let’s see here. Sanchit is with us from India. Great to have you, Sanchit. Looking forward to your perspective. Joseph’s tuned in via LinkedIn. Y’all let me know where you are tuned in from. We’d love to connect the dots. Roet says, “In India, the maximum temperature goes to 40 or 45.” Probably Celsius, I imagine. So, he doesn’t know how you guys live in the temperatures we were just talking about. Gene Pledger is back, the pride of North Alabama. Great to see you, Gene. And let’s see here. One more. Sylvia gave a shout out to Firefly, Moonshine, which is the distillery is right there in North Charleston. Oh, finally. Hey, y’all got some backup in Stomp Rockets. Crawford, Stomp Rockets, McCarty. Crawford, great to have you here. And Letty says on cue, “How long do you think until Crawford McCarty mentions stomp rockets?” So, love it. I love it. Okay. So Greg, we got to get to some heavier lifting. But hey, these two are doing some really cool things in supply chain. Where are we starting with Christina?

Greg White (00:13:15):

Well, I would say that the current state of supply chain would drive a lot of people to drink, probably has And I’m curious because you all have both been on the practitioner side and now the solution side. I’m curious what you’re seeing there over the last year or two, especially Melissa, last year. We’re going to let people know what that is all about. We want dates and years. We’re going to give it away slowly. So, Melissa – or Christine, why don’t you share with us kind of what you’ve seen over the last year or so?

Christine Barnhart (00:13:46):

Yeah. I mean, I think what we’re really seeing is that the disconnection and the number of disparate systems has really only grown with most companies. And I don’t think that trend is reversing and even the big ERPs, if you will, are now starting to really embrace micro applications and broader partner strategies, which on the surface kind of makes it worse because you have more things going on more systems. I think beyond that, we’ve seen that M and A has really recovered to pre pandemic levels. And again, at least in the short-term, what that generally means is more systems, more tools, more processes for people to try to manage. And these things are rarely connected. And so, I think, you know, one of the things that’s just naturally happening is that people are having to manually move data. And even if they have a robust integration strategy, the data they have is dirty and they’re kind of drowning in it, right. So, that’s where I always like to say, like, we didn’t build data lakes, we built data swamps, right? Like, we have a lot of data, but we don’t really know what to do with it. And so, that hasn’t – man, that hasn’t changed in the last three years, which I think is, you know, kind of depressing actually.

Greg White (00:15:09):

Well – and as you said, it’s got – actually gotten worse. Every time one company rolls another into their ecosystem, like you say, they wind up with an additional ERP or supply chain solution or data methodology, they wind up with what could be the very same items, but identified unidentifiably to – right. So, that it’s hard to determine that, hey, we already have that stuff. We don’t need more of it. So, there are all kinds of those things and you’re right. M and A is recovering. And especially considering valuations in the market today of companies, we can expect that to accelerate, which will only exacerbate the problem, right.

Christine Barnhart (00:15:50):


Scott Luton (00:15:51):

Melissa, tell us what you’re seeing.

Melissa Dietz (00:15:53):

Yeah. I’m going to take it from – I think Christina outlined it really well from the macro level. I think it may be down to the micro level at the sites. I think the challenge you have, not only do you have systems that don’t talk to one another, but when you go under the covers, the data is not always the same or similar, right. Even if I have the same ERP, it’ll be – it can be very different where sites will use columns or fields for something completely different than what they’re meant for, which means when you try to aggregate it, you get a really incomplete picture and inaccurate picture, right. And it’s really hard to get that overall view of what – well, how do I wrap my hands around what I’m trying to look at because my data itself isn’t good.

Greg White (00:16:33):

Yeah. And it becomes an indiscernible mess, right? I mean, they call it a bucket, you call it a pale, right. And you mentioned the data doesn’t talk to one another. A lot of times those sites, because they come from different companies, they don’t talk to one another. They don’t really have the opportunity to collaborate, to bring this solution – you know, bring any kind of solutions to bear. So, I’m curious what you’re seeing, Melissa, with companies that are actually tackling this successfully, what are you – I mean, what kind of solutions are they coming up with?

Melissa Dietz (00:17:07):

Well, it’s interesting, Scott, because I’m sure we’ve all lived that ability where, you know, you’ve tried to aggregate something and you go and say, “Hey, I have this really cool insight.” And somebody goes, “Well, no, not really because I think it’s not quite right.” But what ends up happening or what I’ve seen a lot is, people will go to good old Excel, right. So, 9 times out of 10, how are you tackling your challenge? Because I have systems in place, but they either don’t work well or they’re really cumbersome and hard to navigate. So, I go to my best friend Excel. And I would say, largely, that’s what people are doing. Another thing I’ve seen is folks trying to do their own AI or create their own programs, which, you know, had a couple in GP where we did that. And they have challenges as well I think when you try to do that from scratch.

Scott Luton (00:17:54):

A really quick break really quick.

Greg White (00:17:54):


Scott Luton (00:17:56):

Is it just me or should be there – should there be like a Scooby-Doo and the gang meme where they catch the super villain at the end, they take their mask off and it’s an Excel spreadsheet.

Greg White (00:18:07):

No kidding.

Scott Luton (00:18:08):

So, let’s get to work on that. But Greg, as you were going to say.

Greg White (00:18:11):

Yeah. Usually hidden in a dark corner or jumping out at you from a dark corner, right.

Scott Luton (00:18:16):


Greg White (00:18:17):

I mean, I don’t know if anyone’s ever been or ever encountered one of those supply chain or one of those Excel data wizards, but it’s frightening stuff. Christine, tell us a little bit about what you’re seeing from the challenges and possibly even how they’re tackling it.

Christine Barnhart (00:18:36):

Yeah. I mean, I think the – one of the other key things we’re really seeing is that, you know, there’s just a shortage of, like, the right people. And I know we’ve had some headlines recently where some of like startups and some of the bigger, you know, companies have done some right sizing, I’m going to say in terms of layoffs, but overall, there’s still a shortage of people, especially in supply chain. And so – and quite frankly, a lot of the seasoned supply chain people, the people that know, right, they can take a spreadsheet, they can actually get an insight out of it. They’re retiring at a record pace. And so, I think, you know, what we’re now starting to see is companies kind of scrambling a bit and really like trying to figure out, okay, how do I address this, right? Like, these people, they’re not coming back.

Christine Barnhart (00:19:22):

And the shortage of people is only going to get worse as we move forward. I think the upside to that is that, you know, when I was coming up in manufacturing and supply chain and you said AI or automation, it was like, “Oh, robots are going to replace us.” And I think, you know, everybody was kind of scared of the technology. And I think now we are seeing a bit of a shift in mindset where people are like, “Yeah, make my job easier, help me do more with less people.” And so, I think from my standpoint, that’s like actually a really exciting trend.

Scott Luton (00:20:01):

So, we’re going to talk more about – sorry. I didn’t mean to cut you off, Melissa. I’m going to share a couple quick comments. But we’re going to talk more about maybe some of the suggestions you’ll have for moving forward. But I want to make sure we get to the root cause of why so much of this stuff is not working and it’s failing these organizations. But before I throw that back, I want to share a couple quick comments. Jesse says, “Hey, y’all should plan the Dawsonville Mountain Moonshine Festival in October.” Jesse, it’s the done deal. We’re going to tee up the Supply Chain Now van. We’re going to add benches in there and have a whole game, just like Scooby Do gang. Let’s see here, Joseph –

Greg White (00:20:36):

First, we got to drop it and put new wheels on it, Scott, but, yeah.

Scott Luton (00:20:39):

Right. Joseph’s ready to compare notes with you there, Greg and Hilton Head. So, we’ll see if we can’t make that happen.

Greg White (00:20:45):

Yeah. No doubt.

Scott Luton (00:20:46):

Rhonda’s talking about we adapt, we adapt with time coping skills and maybe adult beverages when it comes to dealing with these, all the heat. Now, Shamone, goes back to something both Christine and Melissa, maybe Greg, all three of y’all are talking to. Shamone says, “Cannot agree more. We’re struggling to get started on a strategic network project with a client which is growing rapidly and are constantly acquiring newer partners, our challenges, the varied system and formats and aggregation, as Melissa mentioned a moment ago.” Let’s see here. A couple of comments. TSquared says, “Looks like master data management and siloization,” try to say that five times fast, “are the endemic issues here. And of course, disparate systems not being properly integrated.” And then one final note here, well, TSquared says, “Shamone you nailed it.” Jesse also says, “Change management from Excel is amazing in its longevity.” Excellent point there.

Greg White (00:21:46):

I hope he means out of Excel. I’m sure he does, right?

Scott Luton (00:21:49):


Christine Barnhart (00:21:49):

Excel is the most widely used planning and analysis tool in the world.

Scott Luton (00:21:54):


Christine Barnhart (00:21:55):

It’s crazy.

Scott Luton (00:21:56):

You can make –

Greg White (00:21:56):


Scott Luton (00:21:59):

There’s macros that make sandwiches, that tie shoes, that answer the doorbell for you these days, all powered by Excel. But let’s – if we can, both Christine and Melissa, y’all talking a moment ago about, you know, why some of these things are failing. We’ll give y’all one final word before we get into some of y’all’s suggestions. So, let’s hear – let’s go to you first, Christine, tell us why are these things not working what you’re seeing being done?

Christine Barnhart (00:22:23):

You know, I’m going to be honest. I think that just part of the problem is just the approach is wrong. We’re trying to solve these problems in really traditional ways, which are like these projects and projects have a beginning and they have an end. And to be honest, what we need are like living, breathing ecosystems and tools that learn and grow and adapt. Right? I think, you know, that what we, one of the things we saw in like the 22 predictions from Gartner was they said that like 92% of supply chain executives recognized how important it was to adapt these emerging technologies and these new business models but they were still relying on old technology and old techniques like spreadsheets and kind of these basic ERPs. And it just does not yield the results you need.

Scott Luton (00:23:21):

Excellent point, Christine. And we’re maybe taking a step further. It also could be contributing to the heightened turnover we’re seeing in supply chains many organizations have reported on and, you know, you don’t want to burn your people out. You want to level on ’em and give ’em what they need, empower.

Christine Barnhart (00:23:35):

Exactly. Exactly.

Scott Luton (00:23:36):

Melissa, what else would you add to why this stuff’s not working?

Melissa Dietz (00:23:38):

Yeah. I have a little bit nerdier answer if you will. But, you know, in my mind, what we’re trying to do is we’re trying to take linear solutions to a non-linear problem. Right? So, when I think about Excel, what does Excel do really well? It solves a heck out of linear problems. And, you know, I was thinking of one where we had an Excel spreadsheet, long story short, it was to do asset planning at one of our sites. And we had to – we had maxed out the capability of solver. We actually had to run it twice. And it would always – because we maxed it out, it would always break kind of halfway through. So ultimately it took like three days to run this guy every month to do our asset planning. It just, it’s – we’re trying to make, you know, equipment or tools do what would they’re really not designed to do anymore. Right?

Melissa Dietz (00:24:22):

And then I think the other thing that we touched on earlier is that change management piece. The native knowledge of people’s heads as it leaves, there’s no – I mean, Excel certainly does what it does, but there’s no change management piece with that. And it’s really complicated. And I think that’s another way that we’re failing. And the same actually with the large systems, as Greg alluded to before, we’re trying to make them do what they’re not designed to do and it ends up being expensive, it takes a lot of time, it takes a lot of manpower and it ends up just frustrating people at the end of the day.

Scott Luton (00:24:58):

Excellent point. And I got to bring in this. Sylvia says, “ERP, endless redundancies platform.” That’s a great acronym there. Jesse says, “Excellent point, Melissa, on that linear versus non-linear.” And then Natalie, “Living ecosystems. Love it. Supply chain tech needs to be adaptive for whatever situation is in front of us.” Greg, your quick response. And then we’re going to continue picking Christine and Melissa’s minds here.

Greg White (00:25:20):

Yeah. To Christine’s point, you’re not going to cease companies continuing to evolve, so the knowledge in your technology has to continue to evolve, and to Melissa’s point, it can’t in Excel. And it can’t in a lot of these old technologies, right? I mean, one of the biggest issues with Excel is lack of data accountability, manual errors in calculations and all of those sorts of things. And then, inconsistency or, frankly, in a lot of cases, it’s a relative amateur put in charge of a scientific project. And that creates a lot of dangers and misnomers. We replaced a system that when we started, my technology company, we replaced a system that took 70 people and 16 weeks down to just a handful of people in a day to do the same work and produce better accountable, adjustable results. So, I mean, the power is definitely there in technology.

Scott Luton (00:26:24):

But that shortens all the time. You know, you go from having probably good food and great wine, I don’t know, 37 nights to just one, Greg. Come on, man.

Greg White (00:26:35):

It saves a lot of shoe soles though, Scott. We had this thing we called Sneakernet where people would have to run back and forth to one another’s pods to –

Scott Luton (00:26:42):

Oh, love it.

Greg White (00:26:44):

To compare data.

Scott Luton (00:26:44):

Oh, the stories, Greg. I can’t wait. You got to write a book. Okay. So, let’s shift gears a bit. We’ve kind of, waddled, wadded, waddled in the mud a bit. I’m just going to skip right over that. We’re talking about the data swamp.

Christine Barnhart (00:27:02):

Wadded maybe? Wadded –

Scott Luton (00:27:02):

Yeah. I don’t know.

Melissa Dietz (00:27:04):

I like waddling through mud.

Scott Luton (00:27:06):

Yeah. Melissa, thank you for rescuing me. We’ve talked about the data swamp. We’ve talked about maybe about the tie fighters that are buried in the data swamp. Let’s shift gears over to what some of the things that companies and leaders should be doing. And, Melissa, what would be some of your recommendations? Let’s start with you.

Melissa Dietz (00:27:24):

Yeah. For me, I think as we – as you think about what you want to do going forward, it’s looking for applications that really target what you’re trying to solve. Right? So, again, the kind of counter to the one-size-fits-all, let’s look for an application that’s really targeted to your pain point and that it’s out of the box, right? So, in my head, what I’m thinking is, hey, look, if I have something that does what I want it to do, I can get it up and running quickly, that’s going to add more value and much more quickly than if I have to go and customize something and build it from scratch and hire consultants and do everything you need to do.

Scott Luton (00:28:02):

Excellent point there, Melissa. Christine, what else would you add when it comes to recommendations?

Christine Barnhart (00:28:08):

Yeah. I’m going to actually give what Melissa just described a term and we are going to call that purpose built. You really need to look for purpose-built technology, purpose-built solutions. And that’s where I think the phrase kind of micro apps comes in, right? So, it’s looking for the micro app where the company, your partner, really understands the challenge, the business problem you’re trying to solve. And then, those partners bring with them kind of a broad range of capabilities. You don’t want a one-trick pony, right? You want somebody that can do machine learning and they have multiple types of modeling and maybe some deep learning and natural language processing, and all of these kinds of modern tools that then allow a company, a partner, to actually leverage those in a way that it makes it easy and very quick for you to solve the problem that you’re trying to solve. And so, I think it’s, you know, not being a mile wide and an inch deep, but really focused in the space, really deep knowledge is really what allows us, I think, to move forward in a much more positive way in terms of solving supply chain problems.

Scott Luton (00:29:27):

Excellent point. All right. So, Greg, I’m going to toss it over to you in just a second. I got to share a couple of quick comments here. Jose, great to have you here. You touched on something we’re going to touch on in just a second. Jose is urgently doing his own AI on Excel, of course. He says, “And you’re all hitting on the right points, everyone.” Excellent point.

Greg White (00:29:43):

Actual intelligence, right? That’s not artificial.

Scott Luton (00:29:48):


Greg White (00:29:48):

Sometimes you forget that. Oh, it’s hard to impart that into Excel, right?

Scott Luton (00:29:52):

It really is. Although I’ve worked with some folks that were bound in term to do just that. All right. So, we’re really wallowing in the Excel. That was where I started [inaudible].

Greg White (00:30:02):

There it is.

Scott Luton (00:30:03):

Natalie says, “Good points. Those creating the new tech need to be talking with the current users more. I’m not an expert in AI, but I’m highly skilled in Excel. It’s a path of least resistance rather than learning something new.” That’s a great point. That’s a risk to somebody’s – yeah, go ahead.

Christine Barnhart (00:30:19):

I do think, Scott, though that’s a reason like when you look at a company like Verusen, you have two people like Melissa and I, right, on the leadership team that we’ve done the jobs. Like, we’ve lived it. We’ve had the late nights and the phone calls and the post-it notes and the emails and –

Greg White (00:30:36):

And wadding through Excel.

Christine Barnhart (00:30:37):

And we’ve wadded or waddled as it were.

Melissa Dietz (00:30:40):

I probably more waddled through it, but, yeah.

Scott Luton (00:30:43):


Melissa Dietz (00:30:40):

I mean, we’ve definitely spent plenty of time there. Yeah.

Scott Luton (00:30:47):

All right. So, Greg?

Greg White (00:30:49):

Yeah. I just think – to that last point, I think it’s important to understand that yes, the knowledge that that people have of how they, of why they do things, not how they do things in Excel or how or why they do things in their current process. That’s critical. And I think where a lot of companies, when they engage technology providers or even other solution providers like consultants, they say, this is how we do it. And that doesn’t matter. It’s easy to wallow in how you do it. But the point is you want to get to why you do it. What’s the goal that we’re trying to accomplish? And if you can impart someone with the skills that Christine and Melissa have with the here’s we want to get to, let them figure out the how you get there. Some of it will align with the way you do things today. Some of it will diverge from the way you use things – you do things today. And some of it will impart some of the knowledge and the methodologies that you use to do things today.

Greg White (00:31:50):

And that’s a critical thing. So many companies, the reason that their technology fails them in so many cases is their own fault by buying a hundred million dollars’ worth of technology and trying to make do the process the way they’ve done it manually. And with – historical to Melissa’s point, historical considerations, this is the data we had when we bought this system. Now we have new data, we try to like jam this new data into an old process, and you really need to evolve the process with the presence of new data and new processes, and frankly new expectations in the marketplace. There’s no place for us to hide in supply chain anymore. So, we have to take greater responsibility and recognize the sort of higher purpose [inaudible].

Scott Luton (00:32:34):

Yes. I love that word purpose. I love that you mentioned it. I love that Christine’s mentioned. I think Melissa fitted in ‘cause that’s what it’s all about, and that’s what top talent wanting to be part of too. Right? A purpose-driven operation, a purpose-driven organization. Okay. So, speaking of, Greg, I want to shift gears over and we’re going to be talking about Verusen a little bit more to kind of maybe level set with folks. Where are we going next, Greg?

Greg White (00:32:58):

Well, okay, so first a disclaimer. I’m an investor and advisor to Verusen, but that was after I discovered miracles that this solution can provide. So, with that all said, I want everyone to understand these answers, these questions, I know the answers to and the answers are not for me. They’re for you out there in TV land.

Scott Luton (00:33:20):

Out there in TV land. I love it.

Melissa Dietz (00:33:22):

He’s going to correct us if Melissa and I –

Christine Barnhart (00:33:24):

That’s right.

Greg White (00:33:25):

Oh, I don’t if that [inaudible].

Melissa Dietz (00:33:26):

The pressure, the pressure. My goodness, Greg.

Greg White (00:33:29):

I don’t know what that [inaudible]. Advisor knows this much. You guys know it all the way down to the ground level. So, you are talking about materials, right, and the complexity in managing materials specific to MRO and indirect materials however people classify those. But you’re also, I hear you’re also investing in solutions for direct materials too. So what are the – what are the capabilities that are really required to tackle those various areas of the business? Sorry, let’s start with Melissa first. We’ll get the geeky answer first, Melissa.

Melissa Dietz (00:34:03):

All right. Yeah. Well, as a customer, I got to start with the UI UX, right? So, I think the customer experience is so important on any type of technology. If it’s not intuitive and easy to use, quite frankly, we found people just won’t use it. Right?

Greg White (00:34:17):


Melissa Dietz (00:34:17):

So then, you spent money on a solution that sits on the shelf and people work around it. So that to me is probably the top thing. Hey, it’s just got to be intuitive, friendly to use and people have to, well, I’m going to say enjoy, but, you know, like being, like working with a platform. The second thing that I think is really important with the pace of things that are changing, you have to have the ability to pull data in quickly, right? So that the dates of having quarterly updates in your data are gone. Monthly is probably the lowest bar that you could possibly live with and we got to shoot for faster. So that leads you more to, you know, cloud solutions where I can update data quickly. It can change with my business. I can get really fresh and good technical insights. I think that’s critical. And obviously, the security you get with the cloud is I’m going to add is key in that as well. It can be a whole nother show. Right? But –

Greg White (00:35:15):

Yeah. And I think that to that point, I don’t think people have necessarily understood cloud. I think they understand it a lot better than they did when we introduced it at our company in 2011. And they probably understand it better than I did then also, the power, the sheer power that that provides, right? Imagine instead of a server sitting in a dark office, in your office, you know, you have thousands, hundreds of thousands of computers that can process all this complex data using the techniques, ML, and AI that we’ve talked about. And until now, and that’s why a lot of today’s solutions haven’t been able to attack the problem is because of that, until now they operated on premise with as big of a whatever type mainframe or 400 people have mentioned here that you could afford. And that really limited your ability to do things right.

Melissa Dietz (00:36:10):

That’s right.

Greg White (00:36:11):

That’s great. Melissa, thank you. Christine, what do you think?

Christine Barnhart (00:36:14):

Yeah. I mean, I think there’s a couple of things fundamentally that you have to look for and it’s definitely things that we’ve kind of built into our application. And I think first and foremost, you got to give, you got to have visibility, right? Like just bring the data together, make it visible, break down those silos. And then, once you’ve made it visible, then I do think it’s applying those advanced technologies that we’ve talked about, so artificial intelligence. Maybe, you know, a lot of people start with rules-based modeling. We’ve actually advanced to probabilistic modeling, which is much more agile, flexible, provides better results. It’s optimization. It’s delivering insights contextually so that gets into why do you want a purpose-built solution, why do you want to make sure that that partner really understands your space, because they can’t provide context to the data if they don’t. Right?

Christine Barnhart (00:37:07):

I think the other, you know, kind of recommendation or capability that we think is really important is working with a partner that’s already made that data science investment. If you try to hire data scientists to do this, right, you’re looking, A, considerable amount of expense that are in high demand. Then, you have to train somebody in what it is you do, what’s important to your business. And then you’re still looking at months and months and months of collecting data, training models, trying to get, you know, kind of to the best, to the best place you can be. And then, you know, I think finally it’s – for us, yes, you want it to be configurable. But if it has to be customized, then we probably were too broad and we weren’t doing it right. Right? We should be able to deliver insights, have built-in reporting, built-in analytics, built-in dashboards. And that’s what really gives you that very, very fast time to value. We’re not talking a year, two years, right? We’re talking weeks and months.

Scott Luton (00:38:16):

Well said. Hey, Greg, before we move forward –

Greg White (00:38:18):

Yes, Scott.

Scott Luton (00:38:18):

With this conversation, we’ve had a flurry of comments and a lot of questions we’re not going to get to. But, hey, we’re going to try to, you know, host this conversation here today, maybe. I bet Christine Melissa love talking shop over a cup of coffee or a frosty beverage. Melissa, I can’t remember the name of the whiskey that you prefer. My apologies. But, hey –

Greg White (00:38:37):

Uncle Nearest.

Scott Luton (00:38:38):

Uncle Nearest. Thank you very much. So –

Greg White (00:38:41):

A lot of people prefer it. So, she’s going to get a lot of interest. I’m just saying.

Christine Barnhart (00:38:44):

A lot of good company.

Scott Luton (00:38:46):

The founder of National Supply Chain Day, Mary Kate Love, just joining in. And she says that this is a dream team on the livestream. Hey, how about that?

Greg White (00:38:55):

How about being called that by the founder of National Supply Chain Day, right?

Scott Luton (00:38:58):

That is right. Peter Bolle, all night and all day. Hey, Peter, I hope this finds you well. A livestream without you isn’t the same. Great to see you. Let’s see here. I want to also want to get to Michael Jones. Great to see, Michael. “The more you automate on bad processes, the faster you get in trouble.” How true.

Greg White (00:39:18):

To start swirling the drain faster and faster. Exactly.

Melissa Dietz (00:39:21):

Sounds like – [Inaudible] experience on that one.

Scott Luton (00:39:21):

Right, Melissa. And, Michael, we’ll let you do tell. TSquared says, “Definitely means UAT will be prevalent with new systems introduction.” And then finally from Jesse, “The current supply chain has been so reactive due to the market impacts that having updates even at a monthly basis puts a company at a disadvantage.”

Greg White (00:39:44):


Scott Luton (00:39:44):

Lots of head nods there.

Christine Barnhart (00:39:46):

A hundred percent.

Scott Luton (00:39:47):

Okay. So, Greg, man, a lovely crowd here today, where are we going next with Christina and Melissa?

Greg White (00:39:54):

So, I can almost hear the discussion behind the scenes as people watch this. And they’re like, okay, well, you know, we built Excel to tackle this problem. Why couldn’t we build our own system to tackle this problem, right? The big trade off that I think functional and very focused technology solutions have always faced is the buy versus the build issues. So, I think that sounds great in practice. You both have addressed points that I think you could laser point at why you would or wouldn’t do that, but why can’t you, or maybe why shouldn’t you build a solution internally for your company? Christine, I’m going to just light the candle and let you take it from there.

Christine Barnhart (00:40:42):

Yeah. I mean, we talked about some of it already, which is just, if you are trying to build it internally, it’s super costly, very time consuming. And unfortunately, what we see is a lot of people will take a project approach. And like I said, projects have a beginning and an end. And then, so you kind of clean some stuff up, you’re moving in a more positive direction, but then everybody pulls off and things start to erode again. Right? So, I think that’s one thing. I definitely do not think you can take a project approach to solving these supply and material complexity issues. So, let’s say you try to actually build a platform similar to what we have, I mean, it’s a huge investment. And I think the issue with that is also is this, like, is this really where you want to make that investment? Right?

Christine Barnhart (00:41:31):

Like, we have a purpose-built solution. It solves this problem. If I was running a company and I was going to make this investment, I would put it into areas that really require a better, like an understanding of the intricacies of my business. And, generally that means the customer’s side, not the supply side. Right? You know, supply side is complicated ‘cause we don’t have the right tools. But in terms of the motion of, you know, understanding what you need and how you buy, we understand that. Consumer behavior is really, I think, a better place to make those kinds of big investments and then partnering with somebody like Verusen to solve this kind of purpose, functional area is a way to get that bang for your buck without the time commitment, the cost commitment, so on and so forth.

Greg White (00:42:25):

Two things are always true about internal builds. One, you get one company’s perspective and usually it’s focused on a problem that they want solved and it’s usually, as we talked about earlier, from the perspective of how that company has always solved it, just to Michael’s point taking that bad process and doing it faster. And secondarily, there is never a phase two. Right? Like you said, Christine, they build the core solution. They plan all this stuff for phase two. The first time I heard somebody say that when they were building an internal solution, they said, well, we’ll push this off to phase two. Somebody had the boldness to say in a meeting with all the executives, there is never a phase two. phase two will never happen.

Scott Luton (00:43:14):

Haven’t you seen this movie before? There are no second chapters.

Greg White (00:43:19):

Right, right. So, Melissa, I know you get to see this firsthand a lot both, right, from all the –

Melissa Dietz (00:43:19):


Greg White (00:43:26):

I know I can feel your pain as you’re discussing some of this. But now you’re solving those pains for people. So, give us an idea of kind of what you’re seeing from that standpoint. Why wouldn’t you just build it?

Melissa Dietz (00:43:37):

Yeah. That’s a great question actually. You know, I’m going to give, I’m going to go back to the nerdy side of the force here again and go it’s the data, right? It takes so much data to train the AI in a really meaningful way to give you those really cool insights. It’s impossible to get that at a corporate level, right? You have to be at an industry level. And the beauty of Verusen is not only do we give you your industry but we give you lots of under industry data as well. So now you have that network effect, is what we call it, right, of having the aggregated knowledge across all these different places that roll up that are under the covers, if you will, that are leading to the insights and your data. And I think that’s really the magic sauce. And not to mention, there are plenty of phase twos in our house, right? It’s constantly evolving platforms so it’s only going to get better. Yeah.

Scott Luton (00:44:28):

So, I’m going to stick with you here, Melissa, in just second. I want to add in a couple comments here. Rhonda says, “Hey, I feel like I need to ask my team about the continued process of developing technology platforms. We have several proprietary systems in place that are still working out the glitches.” Don’t we all, Dr. Rhonda? Don’t we all?

Greg White (00:44:45):

And those glitches keep you from ever really advancing the technology, right?

Scott Luton (00:44:50):

Yes. Well said. I love when Greg says I got two things. You better get your popcorn and diet Coke, folks, ‘cause it’s going to be good. Crawford says, “Phase two is 12 years later when they buy the tool they should have bought in phase one.”

Greg White (00:45:05):


Scott Luton (00:45:05):

Crawford, on the money, on the money. I wish I had a stop rocket icon I could drop into comments here. Okay. So, Melissa, nicknames are too fun and so much of a dad joke, but, hey, it’s true. It’s a lot of fun. All right. So, Melissa, let’s get, if you would, some practical examples of where Verusen – you’ve already – both of y’all have kind of alluded to it a couple times, mentioned a few things. But what else would you like to add when it comes of how Verusen’s helping customers out there?

Melissa Dietz (00:45:33):

Yeah. Thanks. If I don’t have an answer to this as head of customer, I probably should just leave the show now. Right? So –

Scott Luton (00:45:40):

Exit stage, right?

Melissa Dietz (00:45:41):

That’s right. You know, I’m going to highlight three areas I think I see that our customers gain a lot of value from the tool. The first is going back to the very beginning of the show when we talked about aggregating all that disparate data, having all that data together in one place where you can see it and wrap your arms around, hey, this is what I have is incredibly valuable, especially when you have a team that’s in charge of optimizing inventory, right? It sounds simple, but it’s actually not. And I’ve worked in several companies where I’m trying to pull data out of – I can think of at least five different systems to try to get myself that aggregate view and I would’ve been very grateful for a place where I could just click on a dashboard and see it all right there.

Melissa Dietz (00:46:24):

And then leading into that is having, I’m going to call it all the relevant information on one pane of glass. So, my life that I lived in both as an engineer and when I was in the planning teams were there’s that, I’m going to call it, that clash of incentives, right, or that natural friction. On that corporate level, I want to optimize and reduce my working capital. At the site level, I just want to keep my assets running. And I want to keep a million spare parts as long as my assets run. Right? And then, how do you get those two people aligned on the same page can be really difficult. And what we’ve found is by having, I’m going to say, trusted information, everything you need to make a decision and by everything I’m talking about, hey, what’s on hand, here are your stock levels, here’s what you’ve issued, here are your lead times, where everyone can go in and look at it and understand the same thing that leads to really quicker, faster, better decisions that are aligned across the company and that allows you to implement those recommendations at a much faster pace. An example author out there is we identified a hundred million dollars of optimization opportunities for one of our larger global companies and they were able to run through those in four months.

Scott Luton (00:47:42):

Four months.

Melissa Dietz (00:47:42):

So, when we say it’s a quick time to value – yeah. Yes. It’s amazingly fast when you have all the information in one place. And then the –

Scott Luton (00:47:50):

So, there’s still time to take action this year and –

Melissa Dietz (00:47:54):

Yes, there is.

Scott Luton (00:47:54):

Bottom line returns, right? Yeah. Let’s do it.

Melissa Dietz (00:47:57):

Yes, there is. It’s a very quick implementation and, yeah, very fast time to value.

Scott Luton (00:48:02):

So, you were going to add – sorry, I didn’t mean to cut you off there. We always love talking timeframes because I think some folks they can get caught up in some of the topics and themes and kind of nature situation and think, oh man, it’s a mountain too tall to climb. But this is a quick – this is quick. So, Melissa, you’re going to share one more thing there. I didn’t mean to cut you off.

Melissa Dietz (00:48:22):

Yeah. No worries, Scott. The last thing I was just going to say which has been really relevant in this time when most people are in an oversold situation is that, I’m going to call it, downtime insurance. So, we have a use case where one of our customers had an asset go down. They went into their store room, didn’t have the spare part, called the vendor several months of lead time before they could get another spare part, hopped into Verusen, did a quick search, found the same part at a sister location, overnighted it. The downtime was in a matter of hours versus a matter of weeks. Right? So, that’s so valuable in this time when people need to really have those robust supply chains.

Christine Barnhart (00:49:04):

And what Melissa didn’t mention is that they made phone calls to their sister facilities and their sister facilities said, “No, we don’t have that,” because they were looking like for the exact item. And that’s one of those, when we talk about natural language processing, natural language query, it’s that ability to kind of understand kind of at a fuzzy level, “Oh, that it kind of looks like this,” and then you bring that forward and a person gets to say, “Oh, yeah. You’re right. These are the same.” Right? And that is so lacking. Quite frankly, if you haven’t bought your solution in the last several years, it probably didn’t have that in it, you know, regardless of how much money you spent on it. I’m sorry to tell you that, but –

Scott Luton (00:49:52):

Well, you know –

Greg White (00:49:53):

Sorry not sorry.

Scott Luton (00:49:56):

So, you know, in my – you know, one of the phrases that you’re like talking about is the material truth. It’s like ding, ding, ding, title fight in this corner, it’s supply chain as usual. And in this corner, it’s the champion, the material truth. I can almost see it playing out, the title card, in my mind. Greg, I know you’re with me there.

Greg White (00:50:14):

That would make a great like silk, like fighting jacket.

Scott Luton (00:50:18):

Oh, yeah. Absolutely.

Greg White (00:50:19):


Scott Luton (00:50:20):

Title belt holding –

Greg White (00:50:21):

Ideas, Christine. Ideas.

Christine Barnhart (00:50:23):

I know. We might have to put Scott on the marketing team. He’s got some good ideas there.

Scott Luton (00:50:28):

No, no. You know, we’ve known and have seen the Verusen team grow for quite some time. And I’ll tell you, to see the talent here and folks in the comments and just in general, it’s amazing the journey y’all have been on and the impact you’re having. With that said, Christine, I’ll give you a chance – any of the comments around some things you’re doing. Greg, I’m going to give you a chance to weigh in. And then we’re going to move to a couple quick resources as we come around the turn, come down to home stretch. Christine?

Christine Barnhart (00:50:53):

Yeah. I mean, I think it’s important to kind of highlight from the Verusen perspective. We really have kind of four key value drivers for our purpose-built supply chain intelligence platform. And the first is really enterprise sustainability. And that really is because we’re bringing all this data together, because we’re serving it up to you in a really easy to digest means, you can reduce risk, you can increase your operational resiliency. The second pillar is really around inventory optimization. So, now that I have all this data, I can apply these advanced techniques and I can start to make recommendations for, well, maybe based on, you know, what’s happening in your business, you should keep more of this and less of this, or maybe we might tell you that, oh, we identified that these two things were very similar and you only need to keep one of ’em.

Christine Barnhart (00:51:45):

I think the next part of that is really network optimization. It’s great to do that in a single facility, but when you can actually aggregate across all of your facilities, get that global search that Melissa was talking about and start to actually aggregate the spend, maybe make better choices about where you’re going to stock a key item and then, you know, kind of foundationally just the insights and the data management, procurement insights, supplier insights, you know, really bringing forward trends and letting you understand what’s happening with your data. Because, you know, I’ve worked in manufacturing for 20 years and if we were lucky, we did like a master data review once a year. And we would be like, oh, you mean the lead times no longer four weeks. It’s six weeks. Right? So, now we understood why we were always expediting that material. I think that’s the beauty of a solution like ours that, you know, builds that agility and is constantly looking at that data. You’re not sitting around waiting for there to be a problem.

Scott Luton (00:52:52):


Greg White (00:52:53):

Yeah, preemptive, right? I mean, that’s the most important thing about this solution. I think the other is that it’s a low friction technology because you don’t have to do a data cleanse. You can say this equals that. Right? And you can do that intellectually or the technology can do that for you with artificial intelligence. Right? Because the technology is constantly learning that this is a derivative of that or it’s exactly the same thing, just with different names because we bought this company. We bought this plant from that company and that plant from this other company, but it’s exactly the same product. So, I think the huge hurdle that people, companies perceive in terms of data cleanse, which is a never-ending project, a never, almost, never a successful project, because it is so never ending, because this technology can, first of all, enable you to not need that and then continually learn to better and better classify items as similar, the same interchangeable, whatever, it just means that you – like Melissa is talking about, that’s why you can do this implementation in weeks or months, not years, and get the same and much better results much, much more quickly. So, there are some really cool technologies in here which is why investors are, and, of course, clients are really interested in this product. So, they completely have changed the perspective on how to tackle this problem.

Scott Luton (00:54:25):

Love it. Got a need for speed as the market is saying over and over again right this minute, even though the – well, I’ll save that Thunderbirds versus Blue Angels discussion for a later show with Kevin Jackson.

Greg White (00:54:39):

Yeah. Don’t do it. And don’t do while Kevin’s on the show ‘cause [inaudible]

Christine Barnhart (00:54:42):

POC for the Blue Angels when –

Scott Luton (00:54:44):

Really, Christine?

Christine Barnhart (00:54:45):

It came to Evansville. Yeah. I was on the board for the air show so I have a perspective on it.

Greg White (00:54:49):

We have to introduce you to Kevin Jackson then.

Scott Luton (00:54:52):

Yes. Right. We’re going to have to talk – Melissa and Christine, we’re going to have to talk a lot more about our military experiences, but let’s – we’re coming down to home stretch, beyond connecting with Christine, Melissa, which we’re going to touch on just a second. We’ve got a couple resources that the team’s going to drop in the comments. The first is really a simple comparison, kind of lays it out between legacy approaches and how Verusen does it. So, look for that link to be dropped here shortly. And then the second one, if I can tee this up with my best Motown voice here. Let me see if I can do it. So there’s white paper on elevating digital transformation because folks let’s face it, there truly ain’t no mountain high enough when it comes to elevating your digital transformation. Greg, back me up there. Can you sing it? Can you hear? Can you sing it?

Greg White (00:55:40):

I listened to it this weekend as a matter of fact, yes.

Scott Luton (00:55:42):

Ain’t no mountain. All right. I’ll leave it there. But y’all check out.

Greg White (00:55:47):

Maybe [inaudible] on Marvin Gay, of course.

Scott Luton (00:55:49):

But we got an image there. Christine or Melissa, maybe Christine, really quick, you know, this white paper is chalk full of fact toys from a variety of third parties. It also gives some more great recommendations. What’s one reason, Christine, folks should, you know, take a minute and download this white paper you think?

Christine Barnhart (00:56:09):

Well, I mean, I think the MRO space in general is kind of overlooked there. There hasn’t been a lot of innovation there. And so, we’re really saying, yes, you need to be on an intelligence journey. That’s how you’re going to mature your supply chain and kind of get to Nirvana. Right? But we recommend that you really start in experimenting in that MRO space because it’s a little less risky than starting kind of in the direct material space or in the customer space. So, there’s a lot of good reasons to start with MRO.

Scott Luton (00:56:42):

Excellent point. And I think I saw on social, Greg, everyone’s got a different starting point. It’s not like monopoly where everyone starts in the go square. Right? And I love how you got to kind of really assess where you are and find that really practical starting point. And I really appreciate the been there, done that perspective that Christine and Melissa both offer up here. Greg, before we make sure folks know how to connect with our esteemed panel or as Mary Kate Love, the one and only, says the dream team here, Greg, what else would you add when it comes to starting points and, you know, finding that footing and really, you know, it’s not about just one side as Christina and Melissa has spoken about, you know, improving how they do it. It’s that forced multiplier effect going across the enterprise, right?

Greg White (00:57:29):

Yeah. Yeah. I mean, there’s a lot more coming from Verusen, of course, in regards to trusted suppliers and entire networks, and we’ve talked a lot about supply as a network rather than a chain. These days there’s a lot more coming there, but I think what’s important about what we’re doing at Verusen is that the principles on which Verusen is founded are well-established in terms of finished goods. Finished goods have always worked for inventory optimizations. The margins have been low and the volumes have been low, and that requires a ton of science to be effective enough. And what they’re doing is they’re pushing those proven principles up the supply chain to direct and ultimately to MRO and everything by the way starts with MRO, which is another good reason to do it ‘cause it doesn’t matter what your direct materials are, which are the ingredients or whatever of your product, if you can’t build the damn things. So, you have to be able to build the stuff first. Right? And, I think when you start to apply those advanced principles to solutions like that and you do the data cleansing that we’re talking about and then you expand that to your supplier network, which we talk about all the time, it’s an incredibly valuable and impactful solution. And again, a very low lift, right?

Scott Luton (00:58:55):

Right. Right.

Greg White (00:58:55):

Just get started by get plowing that data in there.

Scott Luton (00:58:58):

You know, I spent – years ago I had a chance to spend three or four days with a MRO spares maintenance team with a regional airline, air carrier. And it’s fascinating just how much as an air traveler in that example that we all just take for granted, how much is our blind spot in terms of complexity, keep these aircraft up in the air safely with all, especially as we enter summer season. This is prime season, right?

Greg White (00:59:27):

And would we feel safe if we knew that all that was being managed on a spreadsheet.

Scott Luton (00:59:32):

Ooh, Greg, nice spiking the football, man. Okay. Well –

Greg White (00:59:36):


Scott Luton (00:59:37):

So, let’s make sure folks – I said football, Christine, of course, a huge, massive Cincinnati Bengals fan. I look forward to what the Bengals are going to be doing, coming up. Let’s make sure folks know how to connect with both you and Melissa, talk supply chain, talk football, you name it. Christine, how can folks connect with you?

Christine Barnhart (00:59:56):

I think the easiest way to connect with me is probably LinkedIn. I’m on it at least once a day. Happy to accept your invite, always happy to communicate, you know, via message and whatnot there.

Scott Luton (01:00:09):

Easiest. Just that easy. I think we got link to Christine’s LinkedIn profile in the comments along with Melissa’s. And, Melissa, how can folks connect with you?

Melissa Dietz (01:00:17):

Same, same. LinkedIn is probably the best way. I’m Atlanta Falcons fan. So, I probably prefer not to talk about football, but I will do it [inaudible].

Greg White (01:00:26):

And she’s going to have a lot of time on her hands during the playoffs.

Scott Luton (01:00:29):


Melissa Dietz (01:00:30):

Certainly, I’m not going to be busy during playoffs this year. No.

Scott Luton (01:00:32):

Well, you know, we talk a lot about, not in this conversation but other conversations, about supply chain, digital transformation and how it can take years on end. You know, a lot of companies talk about how much they can lose. Well, football transformation for the Atlanta Falcons, it might be a decade long proposition. I don’t know. I’m not a pessimistic by nature. But, Melissa, I feel you as a bandwagon Falcons fan. Okay. So, big thanks to Christine and Melissa with Verusen. Really appreciate y’all’s time here today. Greg, don’t go anywhere. We’re going to wrap in just a second. Greg, I’m going to give you the last word. But big thanks again, Christine Barnhart, Melissa Dietz, both with Verusen. Be sure to connect with LinkedIn. Greg, how great, how much fun was this conversation, including your football spike there at the end?

Greg White (01:01:16):

Well, it is good because, you know, I usually only get to see even this company at the very highest level. And it’s good to see these two ladies are the people with their hands in the mix, making sure that what we say in the ivory tower gets delivered on the desktop to the customers and it’s getting delivered in spades. I mean, the millions and tens of millions of dollars of value created by this product, well, that’s just per client, I mean, it’s way more than that, is really, really impressive and frankly why I got involved in it, Scott. You know, I’m very bored, easily bored, so it’s got to be something exciting and impactful for me to want to be involved in it. I see so much more that’s coming, but most importantly and, look, I would encourage you whether it’s Verusen, if you can’t get help with Verusen, get help somewhere.

Scott Luton (01:02:09):


Greg White (01:02:09):

But I would encourage you whether it’s Verusen or somewhere else to stop thinking about replacing your ERP and start looking at targeted solutions. There is literally one out there for everything you want to do and you want something that is a low lift from a data and from a consumer or from a user, customer client and from an implementation standpoint because those solutions deliver, they deliver quickly and sustainably which is something – the sustainability of, or what should I say, the maintainability of the results you get from a home built or an Excel spreadsheet or even Google Docs or whatever the heck else [inaudible].

Scott Luton (01:02:53):

All those abilities.

Greg White (01:02:55):

Notes, if anyone remembers Lotus, right, that you get from that. They’re simply not maintainable. And we can’t afford in the practice in the craft of supply chain today to have something that doesn’t grow with the recognition of complexity that we have in the supply chain today because there is nowhere to hide. The consumers know whose fault it is that something didn’t get into their inbox, right into their mailbox, around their front step. So, there’s no place to hide. You can’t afford to lean on plausible deniability anymore. And this is exactly the kind of solution that allows you to enable your business to never have to.

Scott Luton (01:03:36):

Folks, there’s no hiding nor crying in global supply chain these days. And by the way, learn something new. Natalie’s a fellow Bengals fan. So, Natalie, you and Christine have to compare notes. Thanks to all the great comments. There’s so many we couldn’t get to in the sky boxes here today. Thanks for joining us here today. Big thanks to Christine and Melissa, the whole production team as well that makes it happen. Greg, always a pleasure to have these conversations with you. But, folks, whatever you do and however this hits you, whether it’s operationally, whether it’s in a more of a human fashion, society fashion, but whatever you do, hey, Scott Luton and Greg White challenging you to do good, to give forward, but be the change that’s needed. And on that note, see you next time right back here on Supply Chain Now. Thanks, everybody.

Intro/Outro (01:04:20):

Thanks for being a part of our Supply Chain Now Community. Check out all of our programming at and make sure you subscribe to Supply Chain Now anywhere you listen to podcasts and follow us on Facebook, LinkedIn, Twitter, and Instagram. See you next time on Supply Chain Now.

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Featured Guests

Christine Barnhart is the Chief Marketing and Industry Officer for Nulogy. In her role, Christine leverages her thought leadership and domain expertise to play a pivotal role in the way Nulogy speaks to the market and delivers customer value. Her extensive experience as a supply chain expert and seasoned software executive makes her uniquely positioned to incorporate sales, product, and customer success in the way marketing approaches its go-to-market, demand generation, and brand-building efforts. Under Christine’s guidance, Nulogy continues to shape and educate the market around the emerging space of Multi-Enterprise Collaboration. Christine’s previous roles include Vice President, Product Strategy and Go-To-Market at Verusen as well as Senior Director of Product and Industry Market Strategy for Infor. Christine holds a BSEE from the University of Evansville and an MBA from the University of Louisville. She is also an APICS-certified professional in Inventory and Production Management. Connect with Christine on LinkedIn.

Melissa Dietz As Head of Customer Success for Verusen, an innovator in supply chain data, inventory and procurement technology, Melissa is responsible for building strategic relationships with customers and quarterbacking the customer onboarding process. Melissa has 15+ years of experience in innovation and account management across the supply chain industry. Her thought-leadership and creative problem-solving skills have helped her successfully build strong relationships with her teams and customers in each role she has held. Melissa graduated with Chemical Engineering from the University of Dayton and her MBA from Wharton Business School.Melissa serves as Treasurer of the Patron of the Arts Foundation at The Walker School and is a long-time volunteer at Good Mews cat shelter. She is extremely passionate about access to quality mental health resources for everyone. Connect with Melissa on LinkedIn.


Scott W. Luton

Founder, CEO, & Host

Greg White

Principal & Host

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Nick Roemer

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Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

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Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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