Logistics with Purpose
Episode 94

The relief effort not only provided immediate aid to the kids, but also fostered a sense of solidarity amongst all the people that were involved. And I really saw the power of unity at that very moment.

-Christelle Delenclos

Episode Summary

In this episode of Logistics with Purpose, hosts Enrique Alvarez and Kristi Porter are joined by Christelle Delenclos, Senior Director for Aid & Relief for NAM at A.P. Moller-Maersk. Christelle shares her inspiring journey from France to her role today, highlighting pivotal moments and the power of empathy instilled by her grandmother.

The conversation delves into the significance of setbacks, diverse experiences, and the vital role logistics plays in humanitarian efforts. Christelle’s anecdotes, from delivering winter jackets to aiding Ukraine, showcase the impact of logistics in crisis response.

Listen in as Christelle emphasizes the need for evolving supply chains through data analytics, collaboration, and eco-friendly practices, and so much more.


Episode Transcript

Intro/Outro (00:02):

Welcome to Logistics with Purpose presented by Vector Global Logistics in partnership with Supply Chain. Now we spotlight and celebrate organizations who are dedicated to creating a positive impact. Join us for this behind the scenes glimpse of the origin stories change, making progress, and future plans of organizations who are actively making a difference. Our goal isn’t just to entertain you, but to inspire you to go out and change the world. And now here’s today’s episode of Logistics with Purpose.

Enrique Alvarez (00:36):

Good Day, and welcome to another amazing episode of Logistics with Purpose. I’m here with Christie, as always, my fearless co-host. Christie, how are you doing? We have a great show today.

Kristi Porter (00:46):

We do have a great show today, a long time coming show as well, so it’s good to be back here with you. We, I, I feel like it’s more sporadic now when you and I lead together, but it’s fun to be back in the swing of, of the original co-hosts.

Enrique Alvarez (00:58):

It’s great to have you here. And of course, today we have a really, really good guest. And as you mentioned, we’ve been actually trying to chase her down for years and years, so we finally, finally got her to, to do this for us. So we’re excited about that. Christie, I guess without further ado, why don’t you just introduce us to our guest?

Kristi Porter (01:16):

Yes. Um, today’s guest is a busy woman, so we’re finally glad to get some time with her. She’s been doing some incredible things around the world, which we can’t wait to tell you about. Um, without further ado, we have Christelle Deco, director of Growth Enablement Aid and Relief at Maersk Project Logistics. Yes, that Maersk. So we have a, a little bit of a celebrity with us. So Christelle, it’s always good to see you and talk to you. How are you?

Christelle Delenclos (01:42):

I’m good, thank you. I couldn’t talk about being a celebrity, but I appreciate you being so persistent, <laugh>. So thank you so much for having me today. I am delighted actually to see you both.

Enrique Alvarez (01:54):

It’s amazing to have you here. And thank you once again. I’ve known your career and I’ve known some of the things you’ve done, and it’s incredible to have the opportunity to share them with our audience, and I’m sure that it’s gonna be a fantastic show. So thank you. Thank you so much. And I guess to start us off, why don’t you tell us a little bit more about yourself? When, where did you grew up? How was your childhood like?

Christelle Delenclos (02:16):

Sure. So I’m the oldest of, uh, four siblings. Uh, I grew up in France near Paris. Um, I think I was genuinely a joyful and empath little girl, <laugh>, very curious about the world, um, and others. And I think this naturally attracted people towards my, my circle and always making sure that I was not leaving anyone behind <laugh>. Wow.

Kristi Porter (02:43):

That really lends to the fact, I think for that sets up my question. Well, so what is the story? So first of all, how is, do you miss Paris? Do you get back there very often? I’ve only been there once. I wanna go back

Christelle Delenclos (02:55):

<laugh>, no, France is a beautiful country, but now I’m, I have dual citizenship. I’m, I’m French and American and very, very proud of that. I actually found home in America after many years across the world in different countries, and this is where I feel at home. So yeah, very happy about that. Yeah,

Kristi Porter (03:17):

Absolutely. Well, you talked about being empathetic. You talked about not leaving anyone behind. So that gives me a good sense of just how you got to where you are. But I’ll ask you a little more specifically too. Is there a story from your childhood from those early years that sh specifically shaped who you are and what you’re

Christelle Delenclos (03:34):

Doing now? Yeah, I guess so. I mean, probably many events. I have a very, I had a very format of childhood during my years in the French national team in athletics. So, you know, that took me to many different places at an early age. But I would think that the pivotal moment was in Guatemala during my very first teaching experience. I mean, it was more conve con conversations with wealthy family and German families in Guatemala. It was my very first job. I was not even 20 and on my way to the embassy every day to get those classes. I would pass by a not so fortunate family, and one of the little girls I used to get really attached to her. And so, to cut a long story short, because it’s, it’s a long story, but eventually what happened is the embassy ended up <laugh> helping me out and sponsored the construction of a school so that the kids didn’t have to get another things down to the city.

Christelle Delenclos (04:38):

And so this to me, I still have pictures of that and that of that little girls. I mean, honestly, if I had been a more mature adult, I would’ve probably, you know, done even more than that. But at the time, it was a big deal for me. Um, what it reminds me every day when I think about that story, which was a very marking point in my life, was that, um, you know, the smallest act of kindness and really has a profound and far reaching impact that sometimes you don’t realize. You just realize it way later. And the relief effort not only provided immediate aid to the kids that didn’t have to work so much, like I mentioned, but also it also fostered a sense of solidarity amongst all these people that were in involved, both from the families itself, um, the German families that were expatriating Guatemala and working through the embassy, but also the other villagers. You know, everyone was into it. And I saw really the power of unity at that very moment.

Enrique Alvarez (05:39):

That’s amazing. Um, yeah. Incredible. And hey, um, of course it requires someone, uh, like you to kind of push through something like that and of course make it happen, which is great. Where do you get this from? I mean, I know that you kind of walked past this little girl, and of course there’s, everyone has emotions, but do you, you attribute your kind of caring and kind of giving back nature to someone? Maybe?

Christelle Delenclos (06:02):

I don’t know. I think it just comes from an early age. It’s who you are in inherently. I don’t know. There was always this thing about making sure that people are safe and happy and whether you have the means to actually do everything, but sometimes it’s just a small act of cameras. Right? For me, it was every day just speaking with her and making sure that I would bring something or understanding what they were doing. But they were so close, the, the school was really nearby in the embassy, so to me it just made, but why are you walking so much? Like, what, why aren’t you not? It was just about being curious and interested in the life of others. And I think that helps a lot in shaping who you are.

Enrique Alvarez (06:46):

Absolutely. And it’s something so powerful, right. At the end of the day, it’s not something difficult to do, but just caring for others people that you pass on the street, just being open talking to them. Yep. That’s amazing. And a great story. She

Christelle Delenclos (06:58):

Had the most incredible smile on her face every single day, and that will stay in my mind until I die. She was just, and I wonder what she is, what she has become today. I hope she did something wonderful, but she was such a beautiful little girl. Really.

Enrique Alvarez (07:16):

Well, thanks for sharing. Yeah.

Christelle Delenclos (07:18):

How long were you even able to see that? I’m sorry? How long were you there and able to see that happen? It took almost a year and a half, I would say 14 months. Wow. Yeah. I’ll send you a picture. I, I still have that picture on my phone. Oh

Enrique Alvarez (07:34):

Yeah. That, that would be great. That’s

Christelle Delenclos (07:36):

A, it’s my little reminder sometimes on what, you know, when you go through <inaudible> you remember that story and you get to see the picture and you’re like, you know, I hope she’s doing good. Wow.

Enrique Alvarez (07:48):

That’s a great story. And yes, please by all means, share that picture with us. I’ll bill, we’ll, we would love to, to don’t

Christelle Delenclos (07:54):

Recognize <laugh>

Enrique Alvarez (07:55):


Christelle Delenclos (07:56):

I have long hair, brown hair, <laugh>

Enrique Alvarez (07:58):

<laugh>. So you started your professional career at La Obon, right? And you actually have a degree in English literature, so why English literature and um, why lesser one, I guess?

Christelle Delenclos (08:10):

Well, um, well first of all, I was not very good at math to begin with. <laugh>. I didn’t get the right teacher. But no, I mean, in all seriousness, I wanted to be a war journalist. And in France to become a journalist, you needed to have a degree in languages or in French or what, whatever it was that was related to writing stories and all these things. So I really wanted to do that. And it was a natural path before entering the school of journalism. The thing is life decided otherwise, and I <laugh> the univers redirected me to something completely different, but, which I think now looking back today was totally on purpose and I’m very happy about that. Yeah.

Enrique Alvarez (08:54):

And we’ll definitely get into like, well then why did you end up doing logistics? But before we do that, which is a really nice kind of bridge to our next part of the interview, it’s like you mentioned you wanted to be a war journalist. Did I get you right there?

Christelle Delenclos (09:08):

Yeah, I wanted to cover the difficult zone I wanted to travel. Wow. I, it was exciting. There was the adrenaline. I wanted to help people to see how we could cover their stories so the world would know and people could do something to help. So that was my, that was my thing. <laugh>. Wow,

Enrique Alvarez (09:26):

That’s pretty brave.

Christelle Delenclos (09:27):

Yeah. Yeah. <laugh>. Yeah. But I didn’t, you know, end up doing that. I ended up doing something different, but I think literature had a lot to do in also what I’m doing today. I feel, I find that, and I’m, I know you do a lot of writing and reading as well, Enrique, but I mean, literature has such a diverse range of narratives and perspectives. It, it really is all about understanding the human condition. It, it’s really invaluable when it comes to humanitarian logistics where effective leadership requires the sensitivity to the needs and experiences to help those affected by those crisis. So I think literature has opened up so much more insight about society and, and cultures and historical periods as well, which we should all learn, uh, from at some point to really understand and consider the, the challenges that we face, right. And or that any individual or community face. So it, it really helps developing critical thinking and it helps navigating some really challenging dynamics. Wow. And it’s also about story tale storytelling, right? <laugh>.

Enrique Alvarez (10:42):

Well, it’s all about storytelling, which you’re pretty good at. And, and of course, yes, you’re absolutely right. That kind of foundation has, uh, clearly helped you develop in your professional career as well. Yeah. Go ahead, Christy, you had a question for Christa. Well,

Kristi Porter (10:56):

I do. And that’s, I also wanna point out, that’s a really beautiful way to tie literature and love of reading and learning to just everyday skills and critical thinking. So thank you for pointing that out. That’s a really beautiful way to look at it. Well, before we jump into Maersk, you mentioned one of your, or you mentioned your first job, but what were some of those other jobs leading up to Maersk? How did they help shape your, I mean, it’s, I’m sure it’s kind of hindsight is 2020, right? So everything you’re saying, I’m like, well, of course she ended up doing what she’s doing now, but of course when you’re living it, it’s completely different. So tell us a little bit about some of those early professional experiences and how they shaped your approach to business growth, to humanitarian logistics, and kind of put, helped continue to put you on that path.

Christelle Delenclos (11:42):

Yeah. Well, I, like you say, when you’re living it, you don’t necessarily see the meaning of it <laugh>, right? But you see that now at, at the age we are, I am, at least, I think there’s a lot to say going from an early start in a public sector as a, as an English teacher, which I became after that, after gu the Guatemala experience to the private sector. And what I like to think I am now a more seasoned logistician, I would say that it’s also about, in, in this experience, it’s about the people you meet, right? And, and I like to say to tell about my professional journey based on, on those absolutely incredible encounters, because they transformed my life and my life has been radically changed. Uh, the day I met the founder of C M A C G M, Jack Ade, who no longer is with us, unfortunately.

Christelle Delenclos (12:34):

But that, those years for me were such a determining factor in understanding logistics and the vital role of logistics in the world. Not just humanitarian logistics as we talk today, but overall, everything that we do in logistics is absolutely crucial and the world depend on it. Right. So was it tough? Absolutely. <laugh> Yes, it was. Right? Is it worth it a zillion time? Yes. I mean, the, the one thing that I really like to take this opportunity to say is that sometimes when you have such a rich professional journey, you also need to look at critically trying to understand, how did I get there? You know, did I do the right thing? And, and how do I respond to young women that come to me and say, Hey, what’s my next step? What should I be doing? You know? And to me, there’s only one response to that is take don’t be afraid to take chances.

Christelle Delenclos (13:35):

Unleash the power of retreat. I know it sounds weird, but you, you have to embrace the art of taking two step back to propel forward with big speeds, right? Because you know, when you go as a, you are an English teacher, you think, oh, this is gonna be my life now, et cetera. And then you realize that your purpose, inner purpose is not aligned with what you should be doing. And then, and you take chances, you’re like, okay, well I don’t have the qualification, but I’ll enter the public sector, the private sector, and see what happens. And then you meet those people and then they trust you. And then you learn, you, you are willing to learn. You step back a little bit because you know you have to learn again. But it’s okay because, because then you, you get to achieve so many wonderful things. And for that, I will always be grateful. That’s a great point.

Enrique Alvarez (14:27):

Yeah. No, absolutely. And, and not a lot of people kind of like acknowledge the fact that it’s okay to take a couple steps back, right? I mean, we’re all maybe particularly very proponent of pushing forward, pushing forward, uh, yeah, pushing forward. And, and I think what you say makes perfect sense, right? I mean, be brave enough to take chances, but then also be even braver sometimes to just, I think you mentioned embrace retreat, which yeah, you’re very eloquent when it comes to the English, English language by the way. But yeah, embrace retreat, couple of steps back can only help sometimes, right. Give you perspective.

Christelle Delenclos (15:00):

Yes, it really does. And it doesn’t, you get to learn a lot about it as well in your day-to-day job.

Enrique Alvarez (15:07):

So the bridge between you, the teacher and logistics with C M A C G M, right? So you tell us a little bit more. So you started, I guess you took the chance and you started with them.

Christelle Delenclos (15:18):

Yeah, there was a few other things before I worked for biochemistry and diagnostic company, which also shaped a lot of really interesting experiences. And started my year, my years as a, an expat, you would say, because I went to leave in London. But yeah, c m a has been my, my biggest years of wonders because there was so much to learn and I was, I really was the, the mentor of all <laugh>, right? I mean, how fortunate was I? Right? And then I, I got to many different opportunities that were, that came my way and which I seized in traveling into different countries as well for C M A. And I learned many different things from, uh, trade management. Obviously there was always a little bit of humanitarian involved, as you can imagine. I was also at the heart of the old delmas for the Africa expertise, which is, as you know, Africa is very dear to my heart. And also agency management, uh, in New Caledonia, it was one of my most favorite position. And all my colleagues, if they or previous colleagues, if they hear that, they’ll know we, we had a wonderful time, uh, building this agency. So that was phenomenal. But yes, but then at the same time, all those rich years conduct you to get new opportunities. And this is what happened when jumped chips with Maersk. It was phenomenal because for me, Maersk was like the top <laugh>.

Enrique Alvarez (16:49):

She couldn’t learn. Well, they’re the top right <laugh>. Absolutely.

Christelle Delenclos (16:53):

So, so that was amazing. And I was very happy to do that because you get to learn so much about individuals that are shaped differently, that are trained differently, that use the different systems and that have a different approach. And that what makes, I like to think my experience also quite unique.

Enrique Alvarez (17:14):

Well, and well, that’s great segue ’cause the next question was kind of diving a little bit more into what you do now, and then Maersk in particular. So for everyone out there, of course, supply chain, people that listen to our show, they know who Maersk is at, at least they all have a sense of what Maersk is. ’cause it’s been around since 1904, I believe. And of course we’re very proud of Vector to Col, collaborate with Maersk. ’cause they have a very purpose-driven organization. They have done amazing things throughout history, I would say. Right? Not only recently or or since you, uh, joined them, but throughout, uh, many, many years. So if you can, in your perspective, tell us what you love the most. And you started saying a few things about Maersk, but tell us a little bit more about who’s Maersk for you. I mean, can you, for people that don’t know exactly what they are?

Christelle Delenclos (18:02):

Well, some wouldn’t say Maersk is a gorilla because it’s big and strong and solid. And Robs, to me, it’s a very unique company that has strong values. And that’s what also made it my choice to join at the time. They care about you as an individual. They care about the, the world we live in. And that makes, that is very important. They think ahead, they innovate, they inspire. I mean, you know, sustainability matters in everything we do. I mean, we just welcomed the world’s very first container, vasil, sailing on green methanol. I mean, that was historical, literally. And that’s a big pride for all of us, especially when you work in humanitarian. You’re like, wow, this is awesome. This is really part of the change we’re looking for. And today we have also been informed that the C M A C G M actually is joining forces with Maersk in an alliance to, to go further and faster in decarbonizing <laugh> our industry. This is really exciting. That’s why I get, you know, all my words at the same time. But to, to me, I think it’s very important, and that’s what Maersk is about, is really about the, the world we live in. I, I like that very much so in the day-to-day work than I do. It’s very diverse. I mean, somebody said, well, for sure in logistics, it’s never boring. And I don’t know, right?

Enrique Alvarez (19:31):

It never is. No,

Christelle Delenclos (19:32):

Yes. Anyone that works in logistics would agree with that statement. It’s about planning and coordinating. Uh, this is really key, but we oversee the entire supply chain to ensure the availability of essential supplies and resources, uh, needed for the community’s need. But we, it really ranges from transportation management, risk assessment, very important because we develop contingency plans to mitigate challenges when it’s needed. Compliance is very important. Documentation, information management. But it’s also about, I would say about relationship management. And that’s what I like with Maersk as well in, in the work that I do, is they’re very supportive of any new ideas or initiative that you want to, um, take forward. They’re very, very supportive on that. And it’s about continuous improvement, identifying the bottlenecks, understanding how do we improve processes, how do we look at a critical solution and how can we come up with the right and obviously cost effective solution. So this is what I like the most about this is really bringing your perspective, right? Using previous experience. And this is so rewarding. Extremely rewarding.

Kristi Porter (20:56):

Absolutely. Well, and you can obviously hear your passion in it anytime you get a chance to talk about it as well. How big is the team that you lead?

Christelle Delenclos (21:04):

So we have in Meers Project Logistics, we call it the Special forces, <laugh> Forces on mers, because we are very unconventional. I don’t even know how many people we have. My team is, we’re in the us, we’re, um, a small group. We’re 10, 12 in different sector like government and aid and relief, renewable energies, et cetera. And then we have a really large team for the operation team in, in Houston. And they are the backbone on making sure that whatever we put forward as a solution is actually operating smoothly. They’re, they’re really, really fantastic. But the team now is run the Maersk Project. Logistic is actually really new this year in terms of organization and global organization. So we’re very happy about that. It’s a brand new product, so

Kristi Porter (21:53):

That’s fantastic. And it, it, that does also say a lot about Maersk as well. You talked about it being unconventional. Tell us more about that.

Christelle Delenclos (22:01):

Yeah, <laugh>, yeah, I mean, unconventional in the sense that we do things that people don’t necessarily would think they can, we can do. So I would say anything that’s over dimensional, things that go to conflict zone, things that require multiple stakeholders and coordination. Things that are really, I mean, I was in Jacksonville not so long ago to, to look for a, a huge piece of, um, of a plant that was so incredible on people really calculating to the millimeter that this would fit where it needed to fit. There was already, I mean, it takes preparation and it takes cleverness and expertise, obviously, but these makes me really proud when I see the team succeed in that. And we have, I mean, this team in, in M P L has such a global expertise. There’s so much experience in there. It’s, it’s, you feel tiny sometimes <laugh> because they’re really, really impressive. So

Enrique Alvarez (23:07):

Well for sure, one of the best teams out there, right? I mean, that’s why Maersk is a leader in many different categories. And your team in particular, and the part of Meers that it’s aiding people throughout all kinds of disasters and emergencies. It’s also very impressive, as you mentioned. So when, could you give us a couple of examples, maybe a couple of the most kind of important projects that, that meant something to you and how your team kind of provided that very key support to those people in need?

Christelle Delenclos (23:38):

Gosh, there, there would be quite a few. I think the one that probably marked me the most was, and maybe because that’s when we had a, a moment after the explosion of the port in Beirut when we delivered winter jackets to children right before the winter. And we did that in such a record time. And the team worked beyond hours because of time difference, you know, in the US and all that. And they’ve done such an incredible work. And I will never forget that because really the operation team has gone above and beyond in doing that. And we had 11 containers that needed to be delivered. And I know it doesn’t sound much, but when you receive a message from, from the receivers and tell you how much it meant to them to open up the containers and get those jackets for the kids, that was very special moment for the whole team.

Christelle Delenclos (24:34):

And really, I think everybody still remembers that it was kind of like a mini war room set up and making sure that we had everything from the procurement of the jacket all the way to the delivery, uh, to the consignee. And that was really heartfelt. It was really special. The other thing I would say is probably Ukraine at the moment. We do a lot of work for Ukraine, and we have a team in Ukraine that I speak to almost every day, I would say. And it’s, they’re incredible. And I admire their strengths and resistance to the situation and all the things that they do no matter what, no matter the circumstances and the time and the alerts. And you’re like, geez. And they are always there. Yes, always. There never an ignored message. They always respond. They’re always there to give you the insight that you need. And that, to me is really, really special. So I like to think that we do the right thing in the right place at the right time all the time. I think it’s very important.

Kristi Porter (25:39):

That’s terrific. Wow. Great example.

Enrique Alvarez (25:41):

Yeah. And Ukraine, uh, as you said, right? Amazing. Very inspiring what they’re doing there. And of course, what Maersk is helping is key to their survival, right? Like the jackets, and you pointed out earlier today that it’s usually like the smaller things that make the bigger difference, right? So absolutely. Mers moves thousands and thousands of containers. So 11, yeah, it doesn’t sound like a lot, but those 11 containers kinda like the small token that really makes the biggest difference. So thanks for sharing those stories.

Christelle Delenclos (26:10):

Yeah, absolutely.

Kristi Porter (26:11):

Well, of course, as well as anyone delivering humanitarian aid can be extremely challenging, to say the least, especially when you’re reaching remote regions, conflict zones. One another example that your team has participated in is when the earthquake hit Turkey earlier this year, your team collaborate with other foundations to transport aid. I’m curious, so you, we’ve mentioned a couple of really high profile challenging situations. What has your team learned, especially as you’re doing unconventional things in unconventional places

Christelle Delenclos (26:42):

Sometimes? Um, what are some of those lessons learned on how to get aid there or who to collaborate with? Or what are a couple of the takeaways that have meant the most to you and your team? Yeah, thank you for asking. Yes. This one was a very unique experience as well. I would say in this case, that will, clarity is essential, especially as you have many, many different stakeholders. You just don’t show up on those things, right? You, you just don’t show up. You just, you have to make sure that the role of each and every participant or stakeholders is well defined. If that is done this, the operation will go fantastically well, if everyone comes in with the right attention, intention, the operation will go super smooth, no problem. The, when you have egos getting in the ways of getting credit <laugh>, then that’s when you know you have issues. In this particular case didn’t happen. Everybody was clear on what we had to deliver every step of the way. We took care of the air, as took care of the trucking. Everyone had a role well defined, and it was perfectly fine on understanding who was going to communicate about the whole thing. Every, the whole thing went fantastically. And along the way you get to meet quite unique individual, and that was very rich too.

Enrique Alvarez (28:12):

Wow. That’s very powerful. Right? And I think it’s something that not everyone has identified as well, I guess everyone knows about this, but no one usually tells it the way it is. And it’s the egos, right? You mentioned it very clearly. Yep. Everything can go well very quickly, and we have smart people that can coordinate, but sometimes people are fighting over egos as opposed to kind of handing jackets to children.

Christelle Delenclos (28:35):

Yes, exactly. Wow.

Enrique Alvarez (28:36):

Isn’t that mostly frustrating at some level, right? I mean, don’t you feel like sometimes you want to just, you’re angry and frustrated and you could do more, but you can’t, they don’t let you.

Christelle Delenclos (28:45):

That’s what you’re learning as well on the way you communicate with everyone. You learn patience and right. Resilience in a few things. What matters is the end results. And then you figure it out, you do a postmortem and, and then you figure it out. But it’s not the trying to do it in the middle of the operation. So Right. World clarity number one, number one aspect.

Enrique Alvarez (29:08):

Well, well said. So as we’ve seen with, uh, global warming and other factors in the world right now, political and geographical and everything, I mean, sadly, there’s been a lot more emergencies lately, right? There’s been more natural disasters, and of course the need for humanitarian aid is just increasing. How would you, as an expert in logistics and supply chain, and someone that has gone through multiple disasters already, how would you like to see the supply chain and logistics continue to evolve to, to meet this kind of unfortunate growing need?

Christelle Delenclos (29:43):

Wasn’t a very important question. And certainly there, it, it, it cannot be answered in like two seconds, right? Right. So I’ll probably take a little longer if you allow me or not. <laugh>, please. Um, I, I <laugh> I mean, I, I did mention that the, the world depends very much on the logistics when it comes to humanitarian response. There is the supply chain, humanitarian supply chain is critical. The potential for innovation and technological advancement for it, it holds the key in to transforming how we respond to crisis, right? Address urgent needs and provide vital assistance to the most vulnerable. We can create a more efficient and agile, impactful humanitarian aid ecosystem By, in, in my opinion, by harnessing, and I, I choose my word very carefully, harnessing the power of data analytics. And I know it may sound boring like that, but the reality is we need to be able to optimize allocation of resources, predict demand patterns, streamline distribution processes.

Christelle Delenclos (30:57):

Maersk is fully integrated, and it makes a massive difference to have a single partner with greater visibility and, and, and control. Because when you have a control tower to look at every step of the way of your supply chain, that’s when you are a lot more in power of delivering, of impacting the delivery of the aid. And I think that’s really something that I’ve been thinking about it on a number of different things. When you talk to larger organization, when they ask for your advice or guidance, what do they need to take into consideration? Is it about the refugees, how to help them? How do we do that? How do we work with maybe climate experts in integrated in the control towers? Why not? I mean, there’s so much that can be done, but those are the things that are gonna be important. Innovation and technological advancements.

Christelle Delenclos (31:57):

Then you have to establish robust network and, and fostering cooperation between humanitarian organizations, government, private sector entities, obviously, and local communities. It’s only by sharing expertise and best practices that we can build a unified and coordinated response system that will go beyond borders. But you need to have that dialogue. And that doesn’t happen. It’s still, I mean, it does happen, but not enough. Let’s put it this way, right? So we talked about embracing technology and collaboration. Of course, everybody would think, oh, yeah, well that makes sense. But there’s another thing that needs to be, um, that needs to be considered is probably to prioritize capacity building and possibly local empowerment. By that I mean investing in training so that it enhances the resilience and sustainability of humanitarian operation, but also fosters the self-reliance and of, of those community to take an active role, right? In their own recovery and development.

Christelle Delenclos (33:04):

And I mean, think of, I mean, you, you, you’re a specialist as in humanitarian logistics, right? You know, all those phases. What happens when the humanitarian organization linked, right? How do we empower the local community to take care of what’s gonna come next? And, and those are very important. And that’s also some of the work that we’ve been doing with Ukraine. Slay. I think that, and, and nobody can contradict me on that one because this, it’s so obvious with what’s happening in emphasis on sustainability is, and resilience is paramount in shaping the future of humanitarian supply chain, uh, climate change, um, natural disasters, conflicts, uh, all these poses significant challenges to humanitarian operations, right? So we must adopt eco-friendly practices such as using renewable energies, resources, reducing waste and carbon emission, incorporating green transport solutions. You’ve seen all those things that Maersk has been doing. I was talking about the Laura Maersk, uh, couple of days ago, but

Enrique Alvarez (34:15):

We, what, what’s the name of the vessel again?

Christelle Delenclos (34:16):

It’s Laura. It’s, uh, yeah, there’s a whole history on, on, on that. And, but there’s also, you know, electric trucks. I don’t know if you’ve seen those little mini electric like scooters and all that in, in, right. In India, we adjusted to the countries as well based on their needs, et cetera. I think there’s, there’s so much that can be said about those eco-friendly solutions and in humanitarian logistics, that’s gonna be essential. I, I I, I, I believe that this will, if we are able to build resilient supply chains that can withstand the disruptions and adapt to changing circumstances, it will help the continuity of aid delivery even in the face of unforeseen challenges. And god knows we have those. And this year we’ve had quite a lot.

Enrique Alvarez (35:06):

And we’ll keep having them, unfortunately. Right? Yeah. It seems that unless we actually all work together and very well said. Right? So to summarize the bullet points that you mentioned, so innovation and technology is key. Collaboration, right? Making sure that everyone is involved, including the local communities and organizations, prioritizing the capacity building, which is amazing. And you talked about training, training locals, making sure that they’re self-reliance. ’cause they’re not only going to be the first responders, but they will stay there after everyone else has left. And then at the end, of course, sustainability, which is, it’s a big word, right? Everyone I think kind of uses it. But I feel like in certain parts, we’re still behind. We’re still behind. There’s some regions in the world that might be a little bit farther down the curve, and then some others that just should be told, we just need to catch up.

Christelle Delenclos (35:55):

We need to catch up. But then when you look at the number of distaste people, and that keeps on growing year after year, you have to, you cannot use the word sustainability just like that. You, you have to, to be truthful to what it entitles and it’s a serious subject matter.

Enrique Alvarez (36:15):


Kristi Porter (36:16):

I’d love to tie into your teaching background, your English background, what you just highlighted, even amongst your team and amongst, amongst the emergency and humanitarian disaster community as a whole, which is working with multiple stakeholders. You have to do that at a very high level. At Maersk, you have to do that on a very individualized level at Maersk. So, and I’m sure a lot of people can relate to that in their own settings as well. Um, communication is key. So especially as you said, just in just so eloquently also, and just having con clarity and operational roles, who’s gonna be doing what? That takes great communication. So I’m curious, what have you learned about fostering effective communication in your role, whether it’s within your own team or with stakeholders around the world?

Christelle Delenclos (37:07):

So the same way Enrique was saying, sustainability is a big word. Communication is a big word too, right? Okay. And it, it is, there’s so much that can be said about that. Emotional intelligence is not something that we will ever stop learning. But if there’s 1, 1, 1 thing that I can share is that different audiences need a different approach. You don’t speak to the same people in the same way. And fostering effective communication, in my view, is about simplifying complex concepts. It’s about having the ability to articulate your ideas in such a way that your partner can see the picture, like you painted that picture in their mind, and that that makes it so relevant to them that all of a sudden they’re like, yeah. And then the other thing is also about obviously inspiring deeper connections, having the ability to rely on people because you can’t do it alone.

Christelle Delenclos (38:10):

That’s another lesson, obviously. But the other thing is also creating an atmosphere of trust. And, and once you have, that’s really the lesson. Once you have that, I think most and foremost, you’ll get the right attitude to deliver patience and persistence. Now, I have a story, <laugh> another one, <laugh>. I don’t know if you guys have noticed, but I have a, a little, a little something here. It’s a little tattoo. It’s usually a, a, a good break for people to say, to start a conversation. It, I don’t get to see it. I, I, sometimes I don’t even remember it, but you know, it, it comes and going, oh, what is this? And I like to explain the deeper meaning of that tattoo, which is basically a wave. It’s nothing extraordinary, but it’s persistence and resilience. It’s about the high-end lows of the fights that you’ve experienced in your life, throughout your life.

Christelle Delenclos (39:11):

And as a, as a mother, as a worker, as a humanitarian, you go through so many different phases, but there’s something that will never change, is the strengths that you have within you to come back. Like the tides, you know, like the weight. It, it’s unbreakable. It’ll always come back, back and forth. Persistence is the number one thing. My daughter has the same, at the same place. And she says that it’s important to her to know that it’s something that inspires her move. Sometimes when she is feeling down, she knows that it’s gonna come back up again. So persistence and patience in effective communication, you’ll see the results extremely well with the people that surround you. I think. So <laugh>, that’s my experience. That is probably the most simple tattoo with the most beautiful explanation I’ve ever seen. Love it.

Enrique Alvarez (40:07):

Absolutely. So powerful. Yes, you can

Christelle Delenclos (40:10):


Enrique Alvarez (40:10):

Definitely tell that you’re, you must have been a really good teacher, by the way. I mean, I’m sure that if you wanted to go back and teach anything, you’ll be more than capable of doing it. One of the things that we believe in, and of course it’s the title of our show here, is Logistics with Purpose, right? We’re very passionate about giving back, we’re passionate about highlighting people like you and organizations like Merc that are really, really making a change in the world and making a positive impact in our communities. So for you, I mean, what does kind of that phrase, logistics with purpose mean?

Christelle Delenclos (40:39):

Yeah, and I appreciate everything you’ve done. I mean, obviously we follow also the work that Vector has has been doing through so many years. But the, so, just so that you know, in case you didn’t know, the purpose statement of Maersk is to improve life for all by integrating the world. That’s our purpose statement. It’s a very powerful one, uh, that all of us, every single employee of us is really living by improving life for all, by integrating the world. I take it obviously very personally with the humanitarian aid, but that also works at, on so many different levels of the supply chain, right? Basically, for me, logistic with purpose, it means the job is never done. We must persevere. The job is never done. It’s never done. We have the power to reshape the way we deliver assistance and make a profound difference in the life of those who need it the most. And that’s, again, the tattoo story, <laugh>, that’s, that’s what it’s about. Persistence, perseverance, it, those are very powerful word. And logistics with purpose is exactly that, is, is really entering that. You do your absolute best to maintain that and continue and never, never give up because the jump is never done.

Kristi Porter (42:09):

Beautifully said. Thank you.

Enrique Alvarez (42:10):

Well said. Yeah.

Kristi Porter (42:12):

Yeah. Well, this was, it’s taken us a long time to get here, but this was worth the wait. Thank you so much for your time, um, with us today. As we wrap up, how can people connect with you specifically, um, your division? Are there needs, or how can people reach out to you for humanitarian aid and assistance? How can they participate in those endeavors?

Christelle Delenclos (42:35):

Um, yeah, I mean, you have, we can share my email address, so it’s not a problem. I’m always happy to engage in, uh, productive conversation. Things that are thought provocating dialogues. I’m very open to that. I, I think it’s how we progress all of us. And of course, if, if anyone has any question about Maersk, happy to answer them through the email address. Probably is probably the best. But feel free to connect anytime.

Kristi Porter (43:01):

Absolutely. And you are active on LinkedIn as well?

Christelle Delenclos (43:04):

Uh, very, very, very much, yes.

Kristi Porter (43:06):

Perfect. Thank you. Well,

Enrique Alvarez (43:09):

Christia, thank you so much. Great, great interview. I mean, do you, there’s plenty of notes that I was taking. Is there anything in particular that you feel kind of you’re gonna keep after this interview?

Kristi Porter (43:21):

Well, I guess going back to the, just the clarity of roles, I think that’s just so important. And then, yeah, I mean, as a, a communications person myself, all of that really spoke to me about just making sure everybody’s clear, making sure they’re engaged, involved and understanding, and on the same page as far as what goals need to be met and how they are active and pursuing those goals and making that to clear to all the stakeholders involved, whether they’re inside or out. So I think that’s a, a beautiful summary for me and, and certainly key to my role as well.

Enrique Alvarez (43:54):

Thank you. Well, thank you so much for joining me and Christelle, thank you so much. Yes, we took us a little bit longer than I would’ve liked, but as Christie said, totally worth it. Right? You guys are doing an amazing job. Maersk is doing a great job, and you’re leading a really good team. So keep it up, as you said, right? The job’s never done. The job’s never done. So thank you so much and for everyone that’s listening to this podcast and everyone that’s listening to this episodes of Logistics with Purpose, if you like, kind of what you hear, if you like what you see, just don’t forget to subscribe. Thank you so much and have a good day.

Christelle Delenclos (44:26):

Thank you. Thank you so much. Thanks for having me.

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Featured Guests

Christelle Delenclos has over 25 years of experience driving business growth while crafting unique value propositions commercially viable and planet-positive. She is currently part of Maersk Project Logistics & leading MAERSK North America Aid& Relief efforts. Throughout her career, she has been driven by putting Mankind at the heart of the business and a desire to make a positive impact. She started her professional journey after completing her bachelor’s degree in English literature and Languages at La Sorbonne. As her career progressed from the Public to the Private sector, she transitioned into various leadership roles across the globe. Christelle successfully led cross-functional teams, ensuring the timely delivery of complex projects and the launch of new services. She thrived on the challenges of managing multiple stakeholders, advocating, fostering effective communication, and working on long-term programs that resonate with the local communities. She is eager to expand her horizons, She joined Maersk in 2018, which provided her with new learnings in business strategy and unique entrepreneurial pursuits. She has also been an active contributor to the Aid & Relief community. She has spoken at industry conferences, sharing my insights and expertise on emerging trends and innovative practices. Looking ahead, she is excited to continue pushing boundaries, collaborating with amazing partners and leveraging our solid skills to address complex challenges. She remains committed to lifelong learning and staying at the forefront of industry advancements, as she believes that continuous growth is crucial for success in today’s rapidly evolving world. Connect with Christelle on LinkedIn.


Enrique Alvarez

Host, Logistics with Purpose

Kristi Porter

Host, Logistics with Purpose

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Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

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Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

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Sofia Rivas Herrera


Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey University, class 2019. Upon graduation she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management (GCLOG) and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Former Data Analyst within the airport industry in Latin America at Pacific Airport Group, performing benchmarking reports and predictive analysis of future market behavior.

Currently working as Sr. Staffing Analyst within the S&OP team in Mexico at the biggest ecommerce company in Latin America: Mercado Libre. Responsible for workforce forecasting and planning through the analysis of demand, productivity, capacity, cost & time constraints. Sofia self identifies as Supply Chain Ambassador, sharing her passion for the field in her daily life. She has been recognized as upcoming thought leader in the field and invited to participate in several podcasts (Freight Path Podcast, Supply Chain Revolution Podcast, Let’s Talk Supply Chain, Industrificados) to discuss topics such as digital transformation, automation and future skillsets for supply chain professionals.

She is a frequent featured guest at Supply Chain Now and appointed co-host for their new series Supply Chain Now en Español. Global Ambassador for ISCEAs Sustainable Supply Chain Professional Certification (CSSCP) and keynote speaker at World Supply Chain Forum 2021 by ISCEA Indonesia.

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Karin Bursa


Karin Bursa is the 2020 Supply Chain Pro to Know of the Year and the Host of the TEKTOK Digital Supply Chain Podcast powered by Supply Chain Now. With more than 25 years of supply chain and technology expertise (and the scars to prove it), Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and share their success stories. Today, she helps B2B technology companies introduce new products, capture customer success and grow global revenue, market share and profitability. In addition to her recognition as the 2020 Supply Chain Pro to Know of the Year, Karin has also been recognized as a 2019 and 2018 Supply Chain Pro to Know, 2009 Technology Marketing Executive of the Year and a 2008 Women in Technology Finalist. 

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Vin Vashishta


Vin Vashishta is the author of ‘From Data To Profit’ (Wiley 2023). It’s the playbook for monetizing data and AI. Vin is the Founder of V-Squared and built the business from client 1 to one of the world’s oldest data and AI consulting firms. His background combines nearly 30 years in strategy, leadership, software engineering, and applied machine learning.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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