Supply Chain Now
Episode 1273

The more things change, the more they stay the same. I know that's a little cliche, but the challenge here is the ongoing evolution of technologies are continuing to be robust... you have to always be nimble and agile to be able to quickly adjust.

-Constantine Limberakis

Episode Summary

Discover the key to transforming your supply chain for the digital age right here! In this episode of Supply Chain Now, hosts Scott W. Luton and Kim Reuter are joined by Jawad Khan and Constantine Limberakis from PartnerLinQ, who bring their extensive expertise to the table, discussing revolutionary strategies to future-proof supply chains amidst the shifting landscapes of global trade and technology.

Listen in and gain a deeper understanding on how advanced technologies like AI can drastically enhance decision-making processes, optimize supply chain planning, and provide a competitive edge. Learn more about the necessity of resilience and agility in supply chains, emphasizing the critical roles of connectivity, integration, data-driven strategies, and more!

Episode Transcript



Narrator [00:00:04]:

Welcome to Supply Chain Now. The voice of global supply chain. Supply Chain Now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices, and today’s critical issues, the challenges and opportunities. Stay tuned to hear from those making global business happen right here on Supply Chain Now.


Scott W. Luton [00:00:32]:

Hey, good morning, good afternoon, good evening, wherever you may be. Scott Luton and Kim Reuter with you here on Supply Chain Now. Welcome to today’s livestream. Hey, Kim, how you doing today?


Kim Reuter [00:00:42]:

I am doing great. Excited to be here. One of my favorite topics it is.


Scott W. Luton [00:00:46]:

And I’m glad you’re here as well. I can’t wait to get your take on our topics here today because, folks, we got a great show teed up. We’re diving into a conversation focused on the importance of not just future proofing our supply chains, but leaning into this tremendous opportunity we have with new, innovative technology to truly change the game, enabling and empowering our people to take the organization to all new, all time heights. And, Kim, better taking care of the customer. All right, so want to welcome in our featured guests here today Jawad Khan, Founder and CEO at PartnerLinQ, and our dear friend, wonderful dynamo, Constantine Limberakis, Vice President, Product Marketing, with PartnerLinQ. Hey. Hey, Jawad. How you doing?


Jawad Khan [00:01:29]:

Good, thank you. Thanks for having us, Scott.


Scott W. Luton [00:01:32]:

You bet. Great to see you. And Constantine, aka Dino. Great to see you once again. How you doing?


Constantine Limberakis [00:01:38]:

Great, thank you, Scott. And Kim, pleasure to be back.


Scott W. Luton [00:01:41]:

Definitely. We’re big fans. Big fans. I’m gonna have a Constantine tattoo on my left shoulder. We’ll have to check after this shot. All right, so welcome to y’all both. We got a fun warm up question I want to start with, because I tell you, down here in Georgia, it is like 70 degrees a day, sunshine. My flowers are doing okay.


Scott W. Luton [00:01:59]:

I’ve given up on tomato growing. It’s just a. It’s a gorgeous time of year. It’s festival season. No doubt. So this week you’ve got Vidalia Onion festival down in Vidalia in south Georgia. Yes. That’s an actual town.


Scott W. Luton [00:02:10]:

You got the Vermont Maple festival up in beautiful St. Albans. I think I said that right, Vermont. And out in Waikiki, Hawaii, you’ve got the annual Waikiki spam jam. How about that one? So I want to ask y’all, and, Juan, I’m gonna start with you. What is one festival or event that you and your family, your friends look forward to this time of year?


Jawad Khan [00:02:31]:

Perfect. I mean, this is the best time of the year to really flock to the Tulip Farms one particular festival we’re looking forward to go almost every year. That’s called the Princeton Art Bazaar, the wonderful Princeton Art Council, they organize that every year and it’s a lot of common people like us, you know, they bring their creation, rennet, the tents and teals. It’s a good, lively community rent, and it’s wonderful to be there every year.


Scott W. Luton [00:02:56]:

Oh, love it, Jawad, I love the tulip farms you mentioned, and I love how you described the art festival. Cause you are a man of the people and gosh, I got kindred spirits there. All right, so, Constantine, as the proud son of Chicago, I can’t wait to hear what you’ve got coming up.


Constantine Limberakis [00:03:12]:

Well, at the end of June every year, we have a huge greek fest at St. Nictario’s greek orthodox church in Palatine. But this is like a season, it starts in late May and it goes all the way through into September. So if you like mediterranean greek food, I end up helping run the event. Usually I’m running the bar. It’s a lot of fun. We have a drive through that comes through so people that can’t go to the event actually come and pick up their food. It’s a huge thing and it’s a lot of fun and it’s something we look forward to.


Scott W. Luton [00:03:42]:

Oh, that sounds wonderful. And I bet the food, the drink and the camaraderie, and the celebration of greek traditions and stories, I bet is just a wonderful, beautiful event. So I look forward to the pictures coming soon. Kim, you’re not getting out of this question. So what is one of the festivals or events you’re looking forward to coming up soon?


Kim Reuter [00:04:01]:

I’m up here, down here, over here on the Chesapeake Bay. And so one of the unique festivals that we have here are called the workboat races and the docking competitions.


Scott W. Luton [00:04:09]:



Kim Reuter [00:04:10]:

That’s where they race the work boats we use for oysters and fish and all the work boats on the bay. And then the docking competitions are very exciting. It’s a time to bend and it’s how fast can you dock your boat?


Scott W. Luton [00:04:21]:

It’s good. I’ll tell you, I’ve ran through a couple trailers almost in the back of trucks before, so I’m glad that was before social media. Him, Constantine and Juan. That sounds like a wonderful time of year, so we look forward to that. Speaking of wonderful, we got a lot of great stuff to get to here today. I can’t wait to share Jawad and Constantine’s and Kim’s perspective with our audience. And I will start with this. We cannot get enough context in this fast moving world, it’s really important.


Scott W. Luton [00:04:46]:

So I want to start there with this discussion. So Jawad, if you would tell us briefly about what PartnerLinQ does and just a smidge about your background.


Jawad Khan [00:04:53]:

PartnerLinQ is a multidimensional, holistic, essentially platform to help companies drive continuous innovation and forward progression in terms of how they look at their business, right, every company, pretty much the way we look at it, every company has a physical supply chain where they have their merchandise, their warehouses, their flow of materials, their equipment, their people, everything else. But then they have a digital view of their supply chain, which they built through their systems, through their applications, through how those applications interact within the walls of the enterprise and the outside world, then how they frictionlessly, how expediently and how much agility these companies can actually stitch their digital view of supply chain consistent with their physical supply chains, so that they can get to the information fast, they can maintain full control on how their supply chains are operating, aligned they are with their strategy as they move forward. And lastly, how quickly they can anticipate, intercept situation, the events and how quickly they could react on it in a very organized and planned manner.


Scott W. Luton [00:06:03]:

I love that. Jawad, hey, really quick, just a smidge about your background. I mean, deep in technology, deep in supply chain. What tell us about your journey before.


Jawad Khan [00:06:11]:

The formation of PartnerLinQ. Last year I was the president of it solutions and services at Visionet. He was there for well over two decades. And I started Visionet as a product engineer. And with a geeky kind of coming back from computer science background, we were working on developing the program analysis automation kind of tool set. So a few years later I moved into the information systems and we did a lot of work in almost all aspects of supply chain, from data to pre production, business planning to erps to, you know, anything, you name it. And I think that helped us a lot in terms of building that perspective around if we build an approach and technology that can help these companies move the needle forward to be in the cloud age, in the age of AI, and in the age of this advanced automation, which is upcoming.


Scott W. Luton [00:07:03]:

Jawad, I love that. And I love earlier in your response, you use the word frictionless, and I can’t wait to dive a lot more into that through this discussion. Constantine hey, really quick, remind our audience a little bit about your background.


Constantine Limberakis [00:07:15]:

I started my career in the world of consulting, management consulting at Anderson, got my teeth cut in ERP implementation work and procurement. So I got a lot of systems implementation work and consulting and my over time gotten involved in the analyst world. So I’ve been an analyst in the field of supply chain and procurement and then also gotten involved on the solution side. So I’ve kind of seen both sides, services, product development, and it’s just been an amazing journey and being here at PartnerLinQ to see all those things in terms of how technologies are evolving, how services are evolving, how supply chains are evolving, and being able to play part in helping announce and evangelize, if you will, the fruits of good technology and best practices, organizations that are looking to improve what they do. So what’s got us here?


Scott W. Luton [00:08:03]:

Those fruits are going to be almost as tasty as any olives or other fruits that will be available in the greek festival. So, hey, kev, I tell you, the amount of technical, our technology know how and holistic supply chain expertise here as they’re clearly building a platform to optimize the ecosystem, which is, as simply as I could put it, pretty impressed, huh?


Kim Reuter [00:08:23]:

Supply chain touches everything, and I tell all of my clients, everyone I talk to, supply chain is everything. And companies who aren’t thinking about it that way are making mistakes.


Scott W. Luton [00:08:33]:

Well, and being able to do supply chain differently. Leveraging this technology we’re going to talk more about is such a massive opportunity. So let’s continue level set a little bit here, and then I’m going to come back to you here, because there’s no shortage of things going on across global supply chain. What are some of your observations in terms of what’s going on in this ever changing environment that we find ourselves in?


Constantine Limberakis [00:08:55]:

Well, I think one way to put it would be the more things change, the more they stay the same. I know that’s a little cliche, but the challenge here is the ongoing evolution of technologies are continuing to be robust. I mean, the latest is what we were seeing with AI, with Gen AI, and some of these types of new technologies around IoT and resurgence of blockchain. At the same time, organizations have to keep pace with what’s going on within their organizations because they have these legacy challenges and they’ve got this stuff that they’ve acquired over time, whether through mergers and acquisitions or whether through divestiture and all these changes in between. So the deal here is that you got to always be nimble and agile to be able to quickly adjust. And I think what we’re going to be talking about here is one of those things is the reason why PartnerLinQ fits so well. It’s because it’s able to accommodate that constant change. Right.


Constantine Limberakis [00:09:47]:

Change is constant. How do you deal with that and that’s supply chain kind of what you’re saying, Kim.


Scott W. Luton [00:09:51]:

That’s right. We need a whole new pace car. If supply chain was a race, we got to upgrade our pace car and go a lot faster these days. Right? To wad, that was a great way to level set that Constantine was sharing. What would you add in terms of this crazy environment that we continue to find ourselves in?


Jawad Khan [00:10:07]:

Last four or five years have been dramatic for global supply chains, and I think theyve been unprecedented in a way that even though the sourcing destinations have been changing and trends have been evolving constantly in a single direction until pretty much four or five years ago before the COVID hit. But that changed a lot. Suddenly this shift from very lean supply chain execution mentality over to resiliency and then moving the pendulum back towards the lean and then hovering in between, I think that has created a very, very interesting dynamic based on what Constantine said. Absolutely. The change is constant. The index of change has been changing fast itself. So there’s a lot more movement. The need to be dynamic is probably more than ever before.


Scott W. Luton [00:10:58]:

Yes, well said Jawad. And those legacy challenges that Constantine alluded to, I think that’s a really important point there, Kim, hearing how they both describe the current environment out there. Your thoughts?


Kim Reuter [00:11:09]:

Totally agree. Supply chain is moving faster than ever. It has to be more nimble than ever. When I got into this business way back when we had like carbon copies, supply chain was a lot different. It moved slower, it wasn’t particularly predictable. You didn’t really know what you’re getting until you got your papers. Things have changed. And in addition to that, the consumer is really demanding changes now too.


Scott W. Luton [00:11:29]:

Well said, Kim. And hearkening back to that age, there was a physical supply chain and there was no supply chain back then. Many other things are driving this pace, trying to meet new demands. So all of that, what you’re talking about, what we’re talking about, sets the stage for this next question. I’m start with you, Jawad, because when it comes to transformation in light of all of these factors, these new demands and all this change, it really answers this question. I’m going to pose you, but I’m going to get you to answer it anyway. Why must we do business? Supply chain technology, all of that stuff and more different today.


Jawad Khan [00:12:02]:

Joanne, there have been times in the recent past, let’s say last 30 years, where radical shifts happen. You look at back in seventies to eighties, the shift from the all custom systems running on mainframes to package software happen, right? The initial baseline version, the supply chain networks evolved. And then in nineties, the movement started towards the packaged erps, essentially, and to help companies consolidate. That was a radical shift, mostly fueled by the client service, server computing and the new open standards and everything else. Then came the Internet age. Again, another radical shift. Right. E commerce ensued and companies started to try to be more and more current in real time in their interoperability, not just within the walls of the enterprise, but the outside as well.


Jawad Khan [00:12:53]:

But then the current age, which is a very radical major shift, which is empowered by, enabled by cloud computing and rise of the AI. If you look at imagenet, late 1990s, fascinating piece of work, was difficult to monetize that because the compute was so costly. But now with the compute cost, it is becoming manageable. The AI has become the data driven. AI has become a dominant potential force in future, the cloud and data. The rise of both of these two requires companies to rethink and at least in our view, their approach, how they’re going to transform themselves just by replacing one point system at a time. It’s a kind of patchwork transformation. We’ve helped many companies do that, Jawad.


Scott W. Luton [00:13:44]:

All right, so you’ve earned a new nickname here. You’re the professor of supply chain. I love how you laid out that historical sequencing, you know, from packaged to Internet to the radical age where cloud and AI and other technologies, they’re forcing us, and this is a good shift, it’s just a challenging shift. They’re forcing us into this radical age. So will, said Jawad. Dina, what would you add to that? That’s pretty tough to add to.


Constantine Limberakis [00:14:06]:

Well, you got the technical side that Jawad talked about, but then you’re looking at the actual businesses themselves, right? So this is where we’re going from the policy regulation business. You know, what’s happened in the world in the past 30 years with the rise of Europe, EU, you’ve got the change in the world with regard to the fall of Soviet Union, rise of China as a manufacturer. And now we’re even now shifting into seeing China trying to be its own ecosystem and no longer the manufacturing. We’re seeing these things shift. These things are happening. And as you use these technologies, how quickly these supply chains now are shifting, it’s almost more expedient and more important for these organizations to use these technologies to be able to make those changes. I’m changing from China to Vietnam. I’m shifting.


Constantine Limberakis [00:14:57]:

I have geopolitical risks that are quickly arousing. I’ve got this data now that I didn’t have access to before. And so now there’s no excuse for saying, well, I’m out of stock because I didn’t have the visibility. Well, what’s your issue? You need to be using these technologies at the speed, I think we say this, Jawat, at the speed of business, at the pace of business, that’s not changing. And so it’s a confluence of those two things that we’re seeing.


Scott W. Luton [00:15:21]:

The expectation, I think, is changing in terms of the speed that our customers, and in some cases our suppliers, other parts of ecosystem expect us to be able to operate at Chem before we move forward. Weigh in. What did you hear there with Jawad and Constantine?


Kim Reuter [00:15:35]:

I agree with everything that they had to say about it. When we look at a company, especially an e commerce company, supply chain costs and inventory costs are the biggest cost. And so driving those down, managing those, are essential to any successful business today. And also, as you mentioned, Scott, the customer experience is, customer expectations change dramatically. Customers want their product right away and they expect it to be shipped for a reasonable, if not cheap, cost.


Scott W. Luton [00:16:00]:

That’s right. Well said, Kim. We got some good momentum here. I can’t wait to keep moving and get into some ways we can do this right using innovative technology, because we’re not just talking about all the challenges, we’re talking about some solutions and some good ideas, proven ideas as well. So with that in mind, Jawad, you founded the organization when you built the PartnerLinQ solution, right. To meet a lot of these factors and issues and demands that we’re all referencing. You had a list of capabilities that you very purposefully wanted to build into the platform, share a couple of those elements and why you viewed them as absolutely critical for your customers.


Jawad Khan [00:16:39]:

To what I mean, PartnerLinQ is a multidimensional platform. It’s not one single isolated tower of capability, which is a conventional way of building systems. You put a lot of towers and then you figure out a way to connect them. And that orderly kind of is more aligned with a very fundamental philosophy of cloud computing, which is unifying the capabilities and then enabling them through digital means to all stakeholders, which may be the business stakeholders, means folks in the operation, or that could be the people who enable those capabilities within the context of specific industry for a specific organization. Right. So these are all the dimensions. And then we wanted to cut across data, wanted to cut across connectivity across the enterprise systems, and then bringing in the true organizational context into converting the data coming from systems and sources and organizations into a truly digitally connected data on which machine driven augmented automation gets work. And lastly, very importantly, second part of this was that we do it in a way which is agile.


Jawad Khan [00:17:48]:

That means it should not be only the responsibility or the capability of hardcore technical developers to be able to point solutions for the people in that organization, but rather the analysts, the empowered users, the trained users in the business. They should be able to actually use that semantic data sets and agile capability, workbenches and studios to be able to really rapidly respond to businesses requests. In technical term, we call the low code no code approach, essentially enabled through composability and enabled through pre built industry specific components. It’s a new mode of a getting it approach, which is more possible now than ever before. And that’s really what we trying to drive.


Scott W. Luton [00:18:33]:

Jawad, there’s a couple very specific elements I want to get you in, Constantine, and of course Kim to weigh in on. When we talk about customization these days, it’s not just off the shelf and you plug it in and it stays in that state, but it’s highly configurable. Why is that important?


Jawad Khan [00:18:50]:

It’s very critical. No two companies are the same, right? Every company exists because they have a unique skill set, they have unique environment of collaboration with their customers, with their suppliers, with their service providers, which they have configured in very specific way to create that unique existence of their business. From the digital supply chain constructs perspective or technology perspective, there may be a lot of things which are common, but they never be exactly the same. But we believe we have pretty successfully nailed it is that exploit that commonality of assets and the architectures and the functional capabilities across businesses and make them so configurable that different businesses can still tailor to those specific capabilities, to their own unique needs, their own configuration of their supply chains, physical that their system landscape, both at the same time.


Scott W. Luton [00:19:49]:

I love that. Constantino, get your quick comment here. You know, Henry Ford, as we all know, said something, I’m a paraphrase, said the customer can have any color they want as long as it’s black or black, right? And fortunately those days have changed. Constantine, your quick thought on the importance of customization these days.


Constantine Limberakis [00:20:07]:

Yeah, the customization, actually, I remember back in the day when we were doing implementation work where customizations at some point became a dirty word, where it’s configuration, right? And that’s important because that’s the whole idea. When you have client server, you had instance behind the firewall versus in the cloud, it’s just another instance. That’s all tech framework. Now this is why this is important. In what Jawad was talking about, we have two components of how we look at ourselves, we have within the four walls, we have outside of the four walls. And constantly those two things are always changing. You’re going to always have new systems coming in, new acquisitions, new mergers, new divestitures. You constantly have to have those things in sync.


Constantine Limberakis [00:20:49]:

But then your business that you’re working with, your business partners, whether your customers or whether your suppliers, they’re going to have a whole wide range of different solutions that they are integrating with. And there have been certain protocols and certain types of things that we’ve been trying to instantiate. We’re going to talk a little bit about EDI and then API integrations, and all these things have created this plethora of mosaics of different ways of doing business. And no one has said, yeah, you have to 100% doing it one way because businesses are unique and have a different culture, business, industry evolution and history. I’ll throw the history in there that requires that agility that Jawad is talking about. It’s always moving, and you’re going to always need to be able to keep those things in sync.


Scott W. Luton [00:21:37]:

Yes. All right. So, Kim, back in the first part of Constantine’s response, there’s, you’re like, oh, that was such a. Customization was such a dirty word back in the day. You’re commenting, it came out of my.


Kim Reuter [00:21:46]:

Chair on that one. So I’ve done tons of tech implementations. Some of them I chose, some of them I didn’t choose. And anytime I see any company walking down this road where, oh, we have to customize, we have to customize, we have to customize, you get off upgrade, pass, the technology becomes hard to manage and support long term. And to your point, every company thinks that they do it a special way. Everybody has their own special way that they’re going to do it. So having something that’s configurable is a huge step above something that requires customization.


Jawad Khan [00:22:16]:

And Kim, if you don’t mind me adding configurable and reusable.


Scott W. Luton [00:22:23]:

Love that, Jawad. All right, so, Jawad, we got a couple of things to get to, but scalability and that cloud native architecture, those are purposefully built into your platform. Tell us briefly about why that’s important.


Jawad Khan [00:22:35]:

Sorry. I’m going to go back to history a little bit again. I have really seen data centers back only 10, 15, 20 years ago, not that long ago. It’s amazing how much effort and time and costs enterprises had to take to manage build their own data centers. And I’ve personally witnessed how the smaller companies with less resources struggled to operate their data centers. It was just a constant pain. And how much problem it caused for companies to scale their system than their data just because of lack of ability to manage infrastructure. And that I probably cannot appreciate the cloud computing more.


Jawad Khan [00:23:12]:

It’s such a radical game changer in last 1015 years and now that especially has matured, particularly starting 2017 onwards, 18 onwards, that it puts the whole game into a different coordinate completely. Now back to your point, as we move forward to drive deeper. Next level of digitization, next level of decision automation. To achieve next level of visibility, you need a lot more scalability, good power. Your storage power has to be just at a whole new level. The scalability security, two most important fundamental enablers.


Scott W. Luton [00:23:52]:

If folks out there, I’m sure you all can relate. If cybersecurity and security in general doesn’t keep you up at night and make you lose a little bit of sleep, you might want to check your pulse because it is quite a challenging environment out there. Hey Constantine, when it comes to that scalability, because these businesses are growing, their needs kind of evolve a bit. Talk to us about how important that is.


Constantine Limberakis [00:24:10]:

When Jawad talks about that in terms of the smaller guy, that’s always been something on my mind. And having worked in the industry, we always talked about enabling your suppliers. If we’re talking about the upstream part of the supply chain, you got the small guy and then you got some really large organizations. And so that it’s not a fair playing field. And oftentimes you might have some real specialty requirements or specialty suppliers that just don’t have the capacity. And I can’t tell you how often we have these conversations where they’re like, they’re not anywhere, even on the radar of being able to say, well, we still have flat files, or they might be sending things a certain way through email. And it just amazes to me that that level of maturity is so different compared to some of the much more advanced capabilities that other organizations are having. And you have to accommodate all of that.


Constantine Limberakis [00:24:55]:

And so how are you able to do that without that stability and being able to make that scale, but make it then homogeneous in a way, so that that way you can create that information and have that data to say, okay, we know what our true supply chain looks like, from the most immature part of that ecosystem to the most mature, and be able to manage across all the entire continuum. Well, if you want to work with us, you have to use this and that’s it. I think those days are over. Say, how do we make this work? And then that’s where people see innovation, regardless of where you’re at, because we know there’s legacy technology out there that just can’t be erased and expunged just because we say we want to do that. And that’s part of the challenge here. So innovation keeps going on, but things are hard to get erased.


Scott W. Luton [00:25:43]:

Yes. Even with the biggest erasers from Texas, perhaps. I don’t know. You were saying they’re gone. You’re agreeing with Constantine? Yeah.


Kim Reuter [00:25:51]:

The days are like the six month integrations, they’re gone. The days of like, here’s our base software, and we’re going to customize everything just for you, and 18 months later, you might have some software that actually meets your needs. They’re gone. In the last five years, I’ve had the on prem conversation, believe it or not. Like, there are still companies out there with on premises. My thoughts are always like, hi, are you still doing on Prem? And a lot of the reasons they’re still not doing on Prem is exactly what we’re talking about today, is that they can’t get off of it. The technology is so old, the integration with new technology is so cumbersome, it’s just easier to limp along. And when we look at solutions like we’re talking about today, that’s what we need to help companies modernize.


Scott W. Luton [00:26:29]:

Well said. Hey, the mainframe just celebrated his 60th birthday just a couple weeks ago, right? Believe it or not, we had a parade somewhere across the globe. I’m not sure. All right, we got two more things of elements that you baked into the platform. And then I want to get into some of the outcomes, the powerful outcomes that all of this is powering. Everyone out there knows the value of streamlined communication and modern day collaboration. With that mind, you baked in some elements there into PartnerLinQ. Your thoughts there, Jawad.


Jawad Khan [00:26:57]:

That’s really where we started, essentially, right? And going a little bit into philosophy. I mean, there are many ways to look at anything, but based on our experience, we believe that if we look at the core of any enterprise architecture, in order to scale, in order to make the whole communication and flow and decision making, one way to look at it is as if data and connectivity, not just integration, they are probably two sides of the same coin. And if you can figure out a way to optimize data and integration through a common approach, and you can bring in the cloud scale scalability with all the configurations and reusability Kim, you were talking about, that really opens up paths to a whole new, different way to approach the enterprise. And what it does is that it would enable the organizations to kind of seamlessly put themselves on the transformation journey without having to replace their existing systems right from the get go. They can do it over time, right? They can put their fingers on the nerve essentially, right? In a good way. You need a whole ecosystem rapid development for managing those assets, for kind of bringing in that agility that Kim was talking about. Nobody has six months to do the integration. Very respectable customer approached us, one of the largest firms in the US in transportation, top five.


Jawad Khan [00:28:19]:

They wanted to lift and shift their entire supply chain ecosystem in less than five months. 1500 partners, we were able to do it.


Scott W. Luton [00:28:30]:

Completely agree. New mindset, new expectations, new possibilities. The art of the possible has changed so much in recent years. I’m going to keep going, joy. I want to get one more and then I’ll come back to Constantine and Kim and get their comments. But high visibility in general, but in particular when it comes to managing transactions, that, that visibility is really critical. You bake that into PartnerLinQ. Your thoughts here.


Scott W. Luton [00:28:51]:



Jawad Khan [00:28:52]:

If you look at the data value chain, that’s at least how I define it to be, data as a lifecycle and a value chain. We’re collecting data from all over the place. The question is, okay, well, how do we process that data? How quickly that data gets into the hands of people or processes for extracting information on timely basis? From visibility perspective, there’s a bunch of roles in any organization. If you look at supply chain, whether it is transportations or manufacturers or suppliers or distributors or more dynamic industries like CPG and food distribution and other firms, visibility is the key that really tells them what is happening to their product, what is the next action they need to take to make sure that the value and the monetization of the product inventory they have that can be optimized, they can reduce waste and they can serve their customers in time. Many companies in this time and age, you talk to their customer service executive and would figure out they’re not very happy with the visibility of their teams.


Scott W. Luton [00:29:56]:

Have, as you described it, visibility, but with answers and solutions and guidance. And that’s the missing link that I’ve seen quite a bit. Constantine, whether you want to refer back comment on this visibility we’re talking about or the collaboration we touched on a moment ago, your thoughts?


Constantine Limberakis [00:30:15]:

I think you were kind of initially talking about this connectivity idea, right, in terms of transaction management. And I think what’s really important to understand here is, again, as things have evolved, how has transaction management evolved? And you know, one thing we could kind of drop in here is the ongoing discussions that we often have are talking about, well, what are you using? You know, are you EDI dependent? Are you using APIs? You know, how are you getting in back and forth with transactions? Are you sending emails? Are you sending things via FTP, whatever that is? Those transactions always have to constantly flow. And I think because of the way supply chains have evolved, it’s almost kind of like a layering of mosaic, if you will. Like, you look at the layers of a piece of, you know, the history of something, right? And you look at the layers and say, this is this long ago. This is this long ago. And over time, those layers keep building up and sometimes you just can’t throw those away and you have to be able to accommodate those different things. And so what we’re seeing is constantly, it’s not a debate over what just better, is it Edi or API or how you’re transacting. It’s can you accommodate all those things? Because what we have these things called business networks that are out there, everyone’s got their own version.


Constantine Limberakis [00:31:26]:

And the idea of interoperability is very critical to be able to make sure these things work. I know Joad and I have had these debates, these things about are we a network? Are we not a network? Where do we sit in that? The point here is that we fit in within everybody elses. And where you sit in that ecosystem is really important to understand how can you make sure that those things are flowing? And so if you dont have the ability to make that flexible and say, well, I only have one standard, then youre kind of either leaving yourself out or youre saying, well, im a big enough fish that I can dictate that we want to make sure that organizations dont have to deal with that. EDi bands, that’s one thing. We want to get a whole other podcast. We want to make sure we can accommodate that and be able to say, we can make you fit and make sure that you don’t have to worry about.


Scott W. Luton [00:32:14]:

Yes, well said, tino. And I got to go back to the first part of your response there, that layering. And I love how you worked in the mosaic. But what that took my brain to was the three types of rocks we all learned about in third grade where you had igneous rocks. I’d look this up, metamorphic rock and then sedimentary, which is all built up over time, all the layers. That’s a great analogy. Constantine, Kim, weigh in here as we’re talking about all these elements that are purposefully baked into the technology.


Kim Reuter [00:32:41]:

The one thing, you know, I worked for a lot of big companies. So I worked for Amazon. I worked for Nordstrom back in my broker freight forwarding days. I worked for Michelin, Black and Decker, Ord. A lot of the big companies. And a lot of the work I do now is helping small companies reach big goals. And, you know, when we look at companies, well, first in the market, we’ve shifted with the opening of marketplaces. Walmart marketplace, Amazon marketplace.


Kim Reuter [00:33:04]:

There are more and more smaller sellers, and more and more brands are selling direct to the consumer from their own website. So the retailer and the big buyer is getting smaller. So we need more solutions for smaller companies that are maybe doing 50, 60, 70 million a year, 100 million a year. They’re not Amazon. They’re not Walmart. They’re not Procter and gamble, but they need solutions. And we have more and more of them. There are less and less bigger players.


Scott W. Luton [00:33:31]:

Yes. Well said, Kim. That’s been a fascinating study and ongoing observation out in the market the last ten years. That may not be the right range, but it’s a beautiful thing. All the democratization and enabling for companies of all size to compete and win very successfully. All right, so I want to shift gears here. We got a lot to get into as we get into the home stretch because we talked about all these elements that Jawad and the team baked into the platform. When we thread the needle and we get that supply chain connectivity approach and technology, right, it opens up the doors for all kinds of powerful outcomes.


Scott W. Luton [00:34:07]:

So, Dino, I’m going to get you to lead us through. There’s a couple different things in particular I want to ask you about. Starting with resilience that we’ve heard about for years now. We’re all probably tired of hearing about it because there’s a lot of lip service. But what you are doing is truly empowering, tangible resilience and heightened performance. Your thoughts? Tina?


Constantine Limberakis [00:34:27]:

The thing we always like to start the conversation with is that you need to have that connectivity to establish, right. You got to have these interactions, inner integrations that are happening constantly. That’s a digital footprint that Jawad was talking about, that information flowing is essentially what’s going on in your supply chain. Our point is, once you’ve got those connections right, we know that there’s no errors happening. We know that it’s flowing like it’s like a highway. But once that highway is going, you need to have certain signals to know, hey, what if we said it’s not some error that’s going on, but we could also take a different route. We could take a different approach. Well, that’s where the visibility comes into play.


Constantine Limberakis [00:35:06]:

Once you know that those connections are there, it helps you understand and get that visibility into what’s going on, not only operationally, but then you can start making some strategic decisions. And that’s where things like seasonality and other data elements, applying things like AI and building control towers becomes that thing. And we have the ability to take all that data that’s flowing and then apply those things. And that to me is that resilience that you’re talking about is it’s not just what’s going on today or tomorrow in the week. It’s can I forecast, can I be better, understand what’s happening in the future based on all this information that I’ve accumulated through that highway of information that we gathered through the transactions, and now make some decisions on that. So it goes from an it discussion of let’s make sure everything’s up and running to hey, let’s make some better business strategic decisions, because we have this information and we can better forecast and do things like that.


Scott W. Luton [00:36:01]:

I love it. There’s not a resilience button, it’s a combination of things, of factors. I love that constant. I’ll stick with you one more minute and I’ll go to Jawad for comments. These large networks of trading partners, a big ecosystem, which by the way, I’ve been using that word for a long time, it’s just risen to popularity. But I love how we view our organizations and our communities, supply chain communities, for lack of better word, as an ecosystem, talk about innovative technology, how that can better enable us and better empower us to manage this large network of trading partners a lot more effectively. Constantine?


Constantine Limberakis [00:36:35]:

Well, I think again over the evolution, I remember when I was writing some papers at Aberdeen, you’re talking about supply chain networks or supplier networks. Those things have constantly been evolving. And so the challenge is that because these ecosystems exist out there, organizations are constantly being asked, well, you need to connect to this environment, you need to connect here, you need to connect to this back end system. And I think, again, because these things aren’t going away anytime soon, some of them have proven themselves to be much more important than others. We need to find a way and make sure that we’re able to adjust based on our business. And so again, we’ll leave the definitions and the exact ways of describing those of the analysts. But in the end, the business needs to work and we need to be able to connect. So the Ariba networks of the world and the exostars and all these different worlds of different connections.


Constantine Limberakis [00:37:27]:

Depending upon the industry that you’re in, you need to be able to work in those environments to be able to make sure that we can accommodate that. That’s what’s really important and one of the fundamental things that we’re trying to solve with our platform.


Scott W. Luton [00:37:39]:

Yes. And if we can all connect, management of all of that gets a little bit easier, I would argue to what, since your last comment, we’ve talked about expanding resilience, performance, and of course, better management of these large trading networks. Your thoughts, Joanne?


Jawad Khan [00:37:55]:

And just building on top of what Constantine mentioned, which I thought was very interesting, it is a very fundamental belief that we have. We believe customers must be empowered by the technology providers like us so that they can be in the center of their universe. They can interact, interoperate with any network that they may have, but they remain in the center. That means they are not entirely relying on other networks which are owned, operated with siloed visibility of their own, but rather customer has the empowerment to put it all together. Whether they’re using three networks or two networks or 500 direct connection, then they may be having five different vans. Can they still be in the middle and unify their own view of their supply chain, work them in the middle? I think that, to me, is the key, because that helps reduce complexity. Yes.


Scott W. Luton [00:38:52]:

Well said, Jawad. As a space nerd, I love your universal analogies there. Kim, weigh in really quick on two of these outcomes of getting technology right and are the possible that’s out there.


Kim Reuter [00:39:04]:

First of all, supply chains are naturally resilient. It’s how you manage them which makes them rigid or not resilient. And when you have data and you have visibility, you can be resilient. And what I always preach when I’m doing supply chain work is looking as far out as possible. And when you know what’s coming and you know how your orders in your and your supply chain is performing, there are key points within that supply chain that you can make decisions and you can build a better supply chain live. It’s not a set it and forget it. You do need technology like PartnerLinQ to make that happen.


Scott W. Luton [00:39:36]:

So, Kim, that’s a great segue. I feel like we’ve really banged the drum on end to end supply chain visibility. So I want to go to this next one, decision making. It’s this timeless challenge, right? What’s old is new. Again, Constantine, we got to not just executives, the whole team’s got to make better decisions. So one of the outcomes I believe that partner league helps empower is truly using AI, not the AI washing that’s taking place out there across the market, but really using AI and data to enhance not just that visibility, but our predictive abilities and better decision making. Constantine, weigh in, would you?


Constantine Limberakis [00:40:14]:

I think it’s the decision at the scale and I know it fundamentally, right. What the AI is really helping us do is gather all these forms of data, be able to kind of put together a scenario, a planning what if, some kind of notion of saying, with all this information that we have at hand now, what can we do differently and that at more rapid place and more accurately than we were able to do before. So fundamentally, again, supply chains have been around forever, but because of the amount of information that we’re being tasked to manage and orchestrate within our organizations, you have to leverage the power of this AI that is going to be able to help us make that decision quicker or more accurately. And we see this fundamentally in every other space in business, right, in health and all these other things from the supply chain perspective, can I use this now to become and have a competitive advantage? Because I’m doing this better, I’m using the right combinations of tools. So I think that’s what we’re seeing and that’s kind of where we’re trying to play a bigger role, is take what we’ve already provided from the connectivity side so that people can leverage that cloud technology to say, hey, I can apply all these different data models, including my own transactions, including external data sets, to say, hey, I can better plan with my supply chain because I have all this information at my fingertips and the AI tools to do that.


Jawad Khan [00:41:36]:

I think Austin pretty much covered it, right? I mean, use of technology and decision making is really to help provide the alternatives, more efficient alternatives bring to light the aspects of the situation which a human, typical traditional report based processing may not reveal. So I think certainly the automation, the AI and advanced technologies have a huge role. Very importantly, now it talks about how do we approach that? Well, you know what, Google, Microsoft, Amazon, Apple, they build that AI. For me as an organization, how practical that is, how realistic that is, I think is very questionable, because in my view, AI is an enabling technology which can be weaved into, infused into every aspect of digital supply chain, essentially, right? Analytics, which could be planning, which could be forecasting anything, right? I think the key for organizations to think about is that how they’re going to tap into this enabling technology and weave that into their processes in their very own context by empowering and enabling their own people.


Scott W. Luton [00:42:41]:

I love that human factor driving digital transformation, business transformation. Such a beautiful message to start to wrap on. Dino and Jawad, y’all both have one final point to throw the gauntlet down on, and then I’m going to share some resources from the team. We’re going to get Kim Reuters patented one key takeaway, so we got a fine fast and furious finish. Constantine, what point would you want to throw the gauntlet down on as we start to wrap?


Constantine Limberakis [00:43:06]:

I think the key here is to be able to accommodate everybody. Like we were saying earlier, the interoperability of everything from the most simple infrastructure on premise to the most complex cloud infrastructures. Be able to manage that in the different systems that you’re accommodating within your supply chain. And you need agility and a platform that has been designed to be able to accommodate those requirements as supply chains are constantly evolved.


Scott W. Luton [00:43:34]:

Well said. You better not be using a you go pace car, folks. You got to upgrade to Ferrari like we’re talking about here today. Great comment there, Constantine. Jawad, what’s the one final thing you want to leave with folks here today?


Jawad Khan [00:43:46]:

I think it’s very important for organizations to really think about their digital version of their supply chains very strategically and reduce the friction in aligning their digital supply chain with their physical supply chain. And to me, that’s going to be a major, major differentiator in years to come. And that requires an approach, thought process and real transformation vision, and I think use of right technology to kind of achieve that. And it is very achievable in this time and age.


Scott W. Luton [00:44:13]:

Love that. Jawad, I love your very practical and proven optimism. I mean, you’re doing it. You’re doing it. I love these conversations. Kim, respond briefly to those final thoughts from Constantine and Jawat.


Kim Reuter [00:44:25]:

So you can’t run supply chain without technology. I don’t care what kind of company you are today. And I’ve sadly seen way too many 34 tab Excel spreadsheets that just are not cutting it. And my answer to those every time I see one is let’s burn it and let’s get some technology in here. So you have to have technology to run a successful supply chain. And size is not important. There are solutions for you. Whether or not you’re doing 500,000 a year and your goals are to 50 million, or you’re already doing 50 million and you’re trying to do 500 million, there are solutions out there.


Kim Reuter [00:44:56]:

You just got to find the right one.


Scott W. Luton [00:44:58]:

That’s right. And I bet Constantine and Jawad welcome post event conversations over a cup of coffee or a delicious glass of wine or history, too. I mean, this is a term of endearment history nerd. I love that because I am one, too. Constantine. So folks, reach out and have these conversations. And to do so, let’s make sure folks know how to connect with our two guests. And I’m gonna share two resources before we wrap.


Scott W. Luton [00:45:20]:

Constantine, how can folks connect with you?


Constantine Limberakis [00:45:23]:

LinkedIn, always welcome to have somebody ping me there or reach out that way.


Jawad Khan [00:45:28]:

LinkedIn would be great for me as well. And my email is so love to hear from folks.


Scott W. Luton [00:45:35]:

Love that Jawad. Have the conversations, folks. Kim, if folks forget everything else, all the brilliance that Constantine and Jawad brought here today, if they forget most of it, but they remember one thing, what is that one thing? Gotta be, Kim, technology is your friend. It’s just that simple. Right? And I’ll add to that. Don’t be scared. The fear of the unknown, amongst other things, can create lots of anxiety and lots of fear. And for executives and their teams alike, lean into these new technologies that can really make your team’s days much easier, to do more and be successful.


Kim Reuter [00:46:12]:

It’s the only way forward.


Scott W. Luton [00:46:13]:

Well said, Ken. Reutering, Kim, always a pleasure to knock out these conversations with you. You can find Kim Reuter as well on LinkedIn. So I encourage you to connect with Constantine and Jawad and the PartnerLinQ team. Big thanks. Jawad Khan with PartnerLinQ. Congrats. I really enjoyed your perspective here today.


Scott W. Luton [00:46:30]:

So thanks for being here. Hope we reconnect with you soon.


Jawad Khan [00:46:33]:

Absolutely. Looking forward. Thank you.


Scott W. Luton [00:46:35]:

Have a wonderful time at the Princeton Fine Arts Bazaar. We look forward to pictures and a Constantine Limbaugh, your old family friend. At this point. I really appreciate, enjoyed your perspective here, especially the passion that you bring it here. I look forward to seeing some pictures from the greek festival coming up in beautiful Chicago.


Constantine Limberakis [00:46:53]:



Scott W. Luton [00:46:54]:

All right, folks, but here’s the challenge. As Constantine, Jawad and Kim all have thrown the gauntlet down, you got to act these not words. Lip service doesn’t cut it, right? Your teams are ready to do business different. Your customers, your suppliers, your ecosystem, whatever word you want to use is fast becoming required and table stakes. So take one thing of the brilliant wealth of knowledge that Jawad, Constantine and Kim dropped here today and put it into action. And on that note, on behalf of the entire team at supply chain, now, Scott Lewton challenging you to do good, to get forward, and to be the change that’s needed. We’ll see you next time. Right back here at Supply Chain Now.


Narrator [00:47:34]:

Thanks for being a part of our Supply Chain Now community. Check out all of our programming at Supply Chain and make sure you subscribe to Supply Chain Now anywhere you listen to podcasts and follow us on Facebook, Facebook, LinkedIn, Twitter and Instagram. See you next time on Supply Chain Now.






Would you rather watch the show in action?

Featured Guests

Constantine Limberakis is the VP of Product Marketing at PartnerLinQ. He is focused on creating brand awareness and promoting new ideas around the digital transformation of supply chains. A thought leader in the area of procurement and supply management, Constantine has over 20 years of experience solving business challenges, playing strategic roles in a wide spectrum of roles in management consulting, product marketing, and market research. Connect with Constantine on LinkedIn.

Jawad Khan is the founder and CEO of PartnerLinQ. As the innovative force behind PartnerLinQ, Jawad guides the company in reshaping digital connectivity and collaborative intelligence within the extensive supply chain sector. His leadership philosophy is deeply rooted in ensuring that supply chains are not merely reactive but strategically positioned to respond to perpetual shifts in business demands swiftly and efficiently. Connect with Jawad on LinkedIn. 


Scott W. Luton

Founder, CEO, & Host

Kim Reuter


You May Also Like

Click to view other episodes in this program

Additional Links & Resources

On-Demand PartnerLinQ Webinar: Managing Supply Chain Complexity in Transportation and Logistics

Leading the Future of Supply Chain Management Technology with PartnerLinQ

Learn more about Supply Chain Now

WEBINAR- From Data to Delivery: Transforming Logistics for Maximum Efficiency

WEBINAR- Achieving Excellence in External Supply Chain Planning and Synchronization

WEBINAR- Demystifying AI: A year later, from Buzz to Reality

Check Out Our Sponsors

Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

Connect on :

Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

Connect on :

Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

Connect on :

Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

Connect on :

Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

Connect on :

Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

Connect on :

Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

Connect on :

Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

Connect on :

Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

Connect on :

Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

Connect on :

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

Connect on :

Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

Connect on :

Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

Connect on :

Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

Connect on :

Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

Connect on :

Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

Connect on :

Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

Connect on :

Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

Connect on :

Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

Connect on :

Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

Connect on :

Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

Connect on :

Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

Connect on :

Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

Connect on :

Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

Connect on :

Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

Connect on :

Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

Connect on :

Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

Connect on :

Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

Connect on :

Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

Connect on :

Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

Connect on :

Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

Connect on :

Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

Connect on :

Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

Connect on :

Katherine Hintz

Creative Manager & Executive Producer

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

Connect on :

Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

Connect on :

Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.